Duplicate Content Strategy: How will this effect SEO?

8 replies
  • SEO
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Hi,

I'm new to SEO, but I've built a platform that allows you to distribute one set of data - Products, Blog Posts, Real Estate Listings, Events, etc. - to multiple web sites and applications.

From an SEO perspective, what happens if you show the same data across multiple websites? Especially, if each website is completely different: the domain, the host, the html, etc...

The only thing that is the same is the data that each site features (Products, Blog Posts, etc.)
#content #data #duplicate #effect #multiple websites #seo #strategy
  • Profile picture of the author SEO Power
    Nothing wrong, only that Google will pick one out of those sites and rank it only. The others won't rank. I suggest you make the content at least 50% unique on the other sites so that they can all rank.
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    • Profile picture of the author IMLab
      Originally Posted by SEO Power View Post

      Nothing wrong, only that Google will pick one out of those sites and rank it only. The others won't rank. I suggest you make the content at least 50% unique on the other sites so that they can all rank.
      I agree with that!

      It is a better approach to build original content or keep things original at least 75%. I don't think 50% of uniqueness is enough anymore.
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    • Profile picture of the author kiddoman
      Originally Posted by SEO Power View Post

      Nothing wrong, only that Google will pick one out of those sites and rank it only. The others won't rank. I suggest you make the content at least 50% unique on the other sites so that they can all rank.
      I agree with you. Pay a little more attentions to the "other" sites and use them to give some quality backlinks to the site that you want it to rank. I think through this way, your target site will get higher ranks faster.
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  • Profile picture of the author AskAnAffiliate
    Hi,

    I would be careful. The recent Google update has knocked down thin content websites especially those who republish content, aggregated content, etc. Why not take the content and revive it making it better?

    It's important to be original and creating something unique for yourself. Create a brand. Next, if you are allowing people to republish your content, imagine someone with a crappy website publishing your content and then linking back to your website. It's a shitty link which would hurt your rankings. Hence why Google introduced the disavow tool.
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    • Profile picture of the author smartdept
      Ok, so what if I did this...

      I can make a simple app that took the data and replaced some of the words in it with synonyms and then republish the content across multiple websites?

      Would that be better? Have people done this before?

      Thanks!
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  • Profile picture of the author AskAnAffiliate
    I think that would be spinning content.

    There are many software tools that already do this. In the end, you will have to try it however I can promise you that even when I'm writing content for link building I always write manually. This will take much longer but in the end I know its the safest method.

    If you are going to proceed with spinning or creating the app, it would be great to know how things went. However, I strongly recommend NOT doing that as Google is no dumb machine and I'm sure they'll catch on.

    If you want information on the update from Google which targets these types of sites, I wrote something in-depth that you could take a look at. I hope I'm allowed to post the link here:

    Google Panda- What’s Changed, the Trends and How to Beat the Recent Updates
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    • Profile picture of the author Jason Jacoby
      I would suggest creating new content for each website. Google continually revamps their ranking system. The duplicate content sites won't rank because there's no point in having a whole page (or 1,000,000) of results on Google all with the same content. Spinning the content is "okay" if it's at least 50% original, but that's not guaranteed to rank either. In fact, nothing is guaranteed...a site might get sandboxed and you not even know it.
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  • Profile picture of the author LJKrooker
    Thought I might add my question in here as the title would be the same if not the specifics!

    I have a large and old forum that has interviews on it. They rank reasonable well organically for their main keyword, (i.e. the interviewees name). I have built a "front page" with Wordpress and want to copy and paste the interviews to the front page (much easier to read that the forum, also want to share old interviews #throwbackthursday style to general interest in the new front page).

    Is there a way I could do this without being punished by Google? I don't want to delete the forum posts as they have good rankings and have a lot of history attached to them (and comments of course). But I would like the new main site to have all the content also?
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