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Does Re-Editing/Adding On Unique Content On Existing Post Helps in SEO?

by acchao
14 replies
  • SEO
    • |
Hi warrior,

Quick question here... Hope to get some opinion and thoughts from you guys.

Does adding and editing your existing blog post, (Say, few months or a year later)
will helps in improving your current SEO and ranking?

Example:
Say I have a blog post written about 6 months ago and published it.

6 months later, I add on new content and improve on the existing post.

Does this helps in google SEO?

Thanks!

Regards,
Alexander Ang
#content #existing #helps #post #reediting or adding #seo #unique
  • Profile picture of the author makerspender
    Hello, Yes it will help if you add better content. Google will visit your site from time to time (sometimes daily, sometimes weekly or less) and when they find your new updated content, they will use that to calculate rankings.
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  • Profile picture of the author acchao
    Owh wow... Thanks Makerspender. That's glad to know!
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  • Profile picture of the author BenoitPaulAntoine
    I am not sure it helps but it seams logical that updating a file could be appreciated by google.
    But add more content to your page. Add value and additional paragraph.

    I use do to it on my site especially for pages with a good ranking and high traffic coming from google.
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  • Profile picture of the author dmarc
    I think your time would be better spent creating new content. That's not to say you shouldn't update an old post, but I think you will benefit more from creating new, additional content.
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  • Profile picture of the author stormyse7en
    Yes.but i think the new content should keep the reader with a longer time.and you also should build more quality back link
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  • Profile picture of the author nettiapina
    It might help, or it might not. How would we know? If the post is ranking well I probably would not touch it just to be on the safe side. If it's not there's no reason to not edit it.

    In theory your new stuff might make the article even better, but you never know with Google.
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    • Profile picture of the author danparks
      Originally Posted by nettiapina View Post

      If the post is ranking well I probably would not touch it just to be on the safe side. If it's not there's no reason to not edit it.
      Exactly. Whenever I have a client with a ranked page I always tell them to not touch it. The goal has been achieved. Your thinking that you are "improving" something might not be seen at all as an improvement by Google. No one has anywhere near the knowledge of Google's algorithm to know exactly what helps and hurts rankings.

      If the page isn't ranking, then sure, as netti says, go ahead and work to enhance the page - you've got nothing to lose.
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  • Profile picture of the author yukon
    Banned
    Google ranked the page based on the old text/links, mess with those things & it's a gamble If you keep the page ranked for your target keyword. The safer bet is adding text.

    Still... I've completely overhauled existing ranked pages targeting better traffic keywords.
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  • Profile picture of the author Divo
    It's NEVER a good idea to rework content older than a week or two.
    Google will reward you for newly original content, so just create a new post with your additional content and take advantage of targeting another keyword or keyword phrase.
    Rename the title of your post with a simple tweak to the original keyword and you're good to go.
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  • Profile picture of the author rapzkilla
    I don't have any data to prove that it does, however it makes sense that it will. However, I do know that for some articles, when I edit them, they drop in SERPs. So make sure that you are only enhancing the content. I would look for clues on things that make that content rank first, before adding or editing the page. If it inst ranking well, then improving it will only help.
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    • Profile picture of the author danparks
      Originally Posted by rapzkilla View Post

      I don't have any data to prove that it does, however it makes sense that it will. However, I do know that for some articles, when I edit them, they drop in SERPs. So make sure that you are only enhancing the content. I would look for clues on things that make that content rank first, before adding or editing the page. If it inst ranking well, then improving it will only help.
      See, that's the tricky part, where you say - you are only enhancing the content. Us humans can look at two versions of some text and decide which is "better," but that doesn't mean Google's algorithm will agree. Again, if a page is ranking, why take a gamble? If a page isn't ranking, then fine, it's not a big gamble to make a change.
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  • Profile picture of the author dp001
    It definitely helps. Google sees that the page was updated recently and values it. it will see that you are working on your content and have not left it alone. if your blog post links to your money page or is your money page, then it surely helps. Having said that, it doesn't means you change the content drastically. you just have to add bit more to it .. a new image a new video and big G will love it.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by dp001 View Post

      It definitely helps. Google sees that the page was updated recently and values it. it will see that you are working on your content and have not left it alone. if your blog post links to your money page or is your money page, then it surely helps. Having said that, it doesn't means you change the content drastically. you just have to add bit more to it .. a new image a new video and big G will love it.


      Google doesn't care If the majority of sites ever update a webpage

      Now If you have a time sensitive niche that's a whole other deal. Something like movie tickets/times or news related. Evergreen niches/webpages don't need updated for SEO.

      It's simple to fake a search by date on Google SERPs. I have evergreen webpages created in 2008 where Google thinks the pages have been created this week. I haven't updated the site/s content in maybe 1.5 years. The dates are constantly rolling via php. I only do that for traffic so the pages always look like they're new.
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  • Profile picture of the author Curtis2011
    Adding more text content can help. In general, all else held equal, a page with more text content will always rank higher in Google than a page with less text content. Google is constantly recrawling web pages, so if you add a significant amount of content to an existing page, it can help the rankings.

    You can also edit the page to fix keyword density, title tags, and things like that, if you realize you made a mistake when you first created the page. When Google recrawls the page, their ranking algorithm will take these new changes into account.

    That being said, it is unlikely that the simple act of editing a page will cause it to rank higher. Google only rewards "timeliness" of content in time-sensitive search queries. For example, search for "news" and you will get a list of the most recent headlines, not the most significant news stories in all of history.
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