Focus On Content Or On Backlink?

33 replies
  • SEO
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Is this possible that lots of good and original contents is enough to get site on top of google?

At one time my site (Entertainment Site with focus on Indian Readers) was getting 50000 Pageviews every day (Most of the page views came form 8-10 articles), even though I never spent a penny on building Backlinks. In last few months I did not gave enough time to site and now pageviews has been dropped to 25-30k per day.

I am back again hiring some content writer to focus more on Content and Articles. Should I also build a link building strategy, Hire an expert who could get me backlinks (White Hat method)? Is it possible to go on top of Google, Make My Site a huge one by focusing on Original and good Articles only and depend on Organic Backlinks?

Or is this only possible in theory and at the end of the day I have to get backlinks from authority sites, of course I have to pay for it.
#backlink #content #focus #seo
  • Profile picture of the author hassanov
    My website ranking is also gd but i don't use backlinks i only focus on making a good content and using a targetting keywords, i posted a question few days ago if using backlinks can affect my website ranking on google but i got no answer that s why i kept my work as it is, but what i am sure of now is that stop posting on my website can drop its rank.
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  • Profile picture of the author Lindsay Cooper
    As you know google is continuously updating its search engine algorithms, it is hard to rank high in search engine ranking without good content. You just think it in a way that what is the the purpose of the google search engine? To find the best webpage for the query that was searched. When the content of the webpage is matching the answers of the query than the webpage can rank high.
    It is also necessary that you follow SEO techniques to keep your content in alignment with the algorithm requirements. It will help to get high rank soon. Writing too much content and building back links slowly will slower your rate to rank high. So, keep on following the SEO techniques that are needed to achieve a high rank in google search or any other organic search.
    White hat techniques are hard to follow but it provides good result. The credibility of the website increases in the eyes of search engine. Sooner or later the algorithm for the search engine will become smarter and it will filter out all the contents that are cheating to rank high.
    Think in your mind as a human which content must be at the top position and then write your content for the topic. If you try to cheat the search algorithm your rankings will go down sooner or later.
    There is also very important aspect in terms of daily updating of the websites. The person or websites which are daily updating its content on the topic is expected to have the most updated content. The most updated person or website is expected to have the latest information on the website.
    The same issue is happening with you. You wrote some articles a long time ago. As you did not updated them and not maintained the current updated material on the website, the website has started to loose its ranking in the search result.
    The foremost thing that you must start doing now is that you must start updating your website. Be conversational in comments section of your website. Try to be more social with the readers. It will be more beneficial if you start writing on social networking sites. Promote your website on social networking platforms. The backlinks gained from high ranking sites can increase your website rank also.
    Try to add more content to your website. The more you increase the density of content on your website, the better results can start to come. The content is the king. More content means more information and more information can get your website ranked high in the search engine results. Avoid English grammar mistakes in the content of your website.
    In last the whole conversation can be summarized in the few sentences. Write down the original content on your website. The content must be unique that is hard to find on other websites. Try to be social on your website. Daily update the content on your website. Try to maintain the social pages for your website. Make backlinks from high ranking quality websites.
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  • Profile picture of the author yukon
    Banned
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    • Profile picture of the author BellaZee
      Originally Posted by yukon View Post

      No, that will never rank a page.
      Technically, that's not true. I bet you if I built a site around hamsters in drag and put up a couple of articles, I could get it to the top of the SERPs in a week. Wouldn't do me much good because no one searches for hamsters in drag (that actually was a surprise because I've seen some really weird searches LOL), but it would get there

      On a more serious note, you need content and backlinks. Content will make Google happy and help you meet the relevance and quality criteria, while also making sure that the people who visit your site keep coming back, while backlinks are pretty much a vote of popularity, which increases your relevance score. So, in Google's eyes, you need to have great content but also be popular.

      However, I'd be careful with buying backlinks. Google is like that horrible uncle who always seems to know when you've done something wrong and they will slap your site into oblivion faster than you can blink. And good luck trying to rerank that site. You'd have a better chance of selling ice to Eskimos.

      You're better off posting videos on YouTube and doing regular guest posting on high-traffic, authority sites. Basically, get clean, quality backlinks because now, quality matters more than quantity, both in terms of content and backlinks. Guest posting will not just generate rank juice, either, but also help you get more traffic from those websites as well, so it's a win-win situation.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by BellaZee View Post

        Technically, that's not true. I bet you if I built a site around hamsters in drag and put up a couple of articles, I could get it to the top of the SERPs in a week. Wouldn't do me much good because no one searches for hamsters in drag (that actually was a surprise because I've seen some really weird searches LOL), but it would get there
        Oh... you mean a keyword that doesn't have any traffic.
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        • Profile picture of the author BellaZee
          Originally Posted by yukon View Post

          Oh... you mean a keyword that doesn't have any traffic.
          LOL. That's cool. Makes me wonder something else now. Could you actually generate traffic for a made-up keyword just because everyone and their grandmother wants to know what it's all about? I'm thinking you could. Someone with even a minor level of influence could do it, I'm thinking.

          Of course, it would never make any money but it would still be an interesting experiment.

          And now I've got this image of a long-haired hamster dressed up as Tina Turner singing to a battery-powered, pot-bellied unicorn lying on a couch popping pills and eating waffles. Okay, weird image LOL
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  • Profile picture of the author joansmith
    Backlinks are important not only in SEO but continue to be the navigational infrastructure of the web. Many users still rely (at least partially) on backlinks for navigation. I think with that in mind any ranking algorithm that did not take backlinks into consideration would not be a great move. Yandex (Russia's big search engine) said they would be trying out a new algo that does not rely on backlinks but I don't think we every got specifics on that one.
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  • Profile picture of the author SEO Pearl
    My suggestion is, without link building, you can't possible to reach the top place in Google. Content is also very much needed properties. But, building your website with the quality and natural backlinking from the high-quality websites will surely help you to rank your site as well. Focus on build your website without any spammy links to reach it as the top place. Good luck...
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  • Profile picture of the author seoquicktop
    Banned
    At more than 200 Google ranking algorithms, if you want to get success, you need to comply with these rules. And links and good content are very important. But as it all depends on the niche where you are competing.

    If you've found an interesting niche, in which there is little information in the Google top issue, the level of competition is low, then I think it will be enough good content. If you want to go to the gambling market, I think here at the content as such is not necessary.

    It is important competent structure, place and not a real link Building. Initially not properly drafted, defining a niche, see your competitors and component of the strategy.
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    • Profile picture of the author seoquicktop
      Banned
      Originally Posted by seoquicktop View Post

      At more than 200 Google ranking algorithms, if you want to get success, you need to comply with these rules. And links and good content are very important. But as it all depends on the niche where you are competing.

      If you've found an interesting niche, in which there is little information in the Google top issue, the level of competition is low, then I think it will be enough good content. If you want to go to the gambling market, I think here at the content as such is not necessary.

      It is important competent structure, place and not a real link Building. Initially not properly drafted, defining a niche, see your competitors and component of the strategy.
      the question of the theme, it is better to gasoline for cars or wheels?
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  • Profile picture of the author techsupportlive
    Is this possible that lots of good and original contents is enough to get site on top of google?

    At one time my site (Entertainment Site with focus on Indian Readers) was getting 50000 Pageviews every day (Most of the page views came form 8-10 articles), even though I never spent a penny on building Backlinks. In last few months I did not gave enough time to site and now pageviews has been dropped to 25-30k per day.

    I am back again hiring some content writer to focus more on Content and Articles. Should I also build a link building strategy, Hire an expert who could get me backlinks (White Hat method)? Is it possible to go on top of Google, Make My Site a huge one by focusing on Original and good Articles only and depend on Organic Backlinks?

    Or is this only possible in theory and at the end of the day I have to get backlinks from authority sites, of course I have to pay for it.
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  • Profile picture of the author Leon Jamesh
    Focus on Both. Content is the king for each and every blogs. So you need to focus the regular update with the quality contents of your site as well as the backlink building also important to get the top position on search engine results. So you can do the both will be the good choice of getting a top position of your website.
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  • Profile picture of the author Pdomain
    Banned
    Yes, backlink is important but don't overlook the content!

    search with some random keyword (competitive) and see, most of the pages are ranking based on content too.....

    can you dare to create a page like this

    sleeplikethedead.com/mattressreview-memory-foam.html

    ?

    If yes, you are going to rank well!
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  • Profile picture of the author dkate9
    Content and backlinks are equally important. Relevant backlinks help you to rank high on search engine which eventually brings in some organic traffic to your site. On the other hand, content helps to keep user-engagement on the site after a visitor lands on your website via google search.
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  • Profile picture of the author vishwa
    I think both the content and backlinks are important factor in ranking a site on google. You have to frequently update your website/blog with fresh and relevant content to ensure that users will get quality information on regular basis. Creating backlinks also helps to increase your blog visibility.
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  • Profile picture of the author MikeFriedman
    These questions and threads are always so incredibly stupid. Why would you focus on one and not the other?
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  • If you are focused only on one thing that is better for you. Don't mix backlinks and contents together. Backlinks performed different and content performed a different task. If your article is original, fresh and new with quality content than there is no need to focus on backlinks.
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  • Profile picture of the author anhvu
    Originally Posted by Top10 Wala View Post

    Is this possible that lots of good and original contents is enough to get site on top of google?

    At one time my site (Entertainment Site with focus on Indian Readers) was getting 50000 Pageviews every day (Most of the page views came form 8-10 articles), even though I never spent a penny on building Backlinks. In last few months I did not gave enough time to site and now pageviews has been dropped to 25-30k per day.

    I am back again hiring some content writer to focus more on Content and Articles. Should I also build a link building strategy, Hire an expert who could get me backlinks (White Hat method)? Is it possible to go on top of Google, Make My Site a huge one by focusing on Original and good Articles only and depend on Organic Backlinks?

    Or is this only possible in theory and at the end of the day I have to get backlinks from authority sites, of course I have to pay for it.

    I don't recommend you buy backlinks or even hire SEO experts though in some case it works well. But if you focus on White Hat SEO, why don't you think and create quality content for sharers instead for traffic? Put yourself to others to know who want to shares your content. Finding out them and show your content to them. That the best way to get quality backlinks and higher ranking.
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  • Profile picture of the author luciesmazanska
    definitely on content, because you can promote it not only via google search engine but get traffic from socialmedia for a long time

    google´s algorithm is changing almost "every day" and if you will keep only on backlinks so you will not succeed.
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  • Profile picture of the author dhoni752
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  • Profile picture of the author edwarderic
    SEO is filled with competitors. It's not only depends upon the quality content and the number of followers you have. That is not going to give you long lasting result. Up's and down's are always in rankings. Need to building good links in order to achieve the desired result.
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  • Profile picture of the author KylieSweet
    Originally Posted by Top10 Wala View Post

    Is this possible that lots of good and original contents is enough to get site on top of google?
    Lots of good and unique content are not the basis for getting high rankings because there are lots of them are not engaging with the users so what's the use of your content? Don't expect for just creating content will get your site on top of results.
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  • Profile picture of the author nina789
    Both are important. If you have awesome content and you are not promoting it properly then what's the use of content? And if you don't have quality content then how are you supposed to earn backlinks? So I think both things have equal importance. But of course if you are well known in your industry and you have decent followers then you don't have to worry more about backlinks. Just focus on content.
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  • Profile picture of the author Eagle07
    I think you can now focus on getting quality backlinks for your site. Your traffic is great for that. How about increasing revenue by offering more ad space? Can you share us your site?
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  • Profile picture of the author John Alves
    Originally Posted by Top10 Wala View Post

    Is this possible that lots of good and original contents is enough to get site on top of google?

    At one time my site (Entertainment Site with focus on Indian Readers) was getting 50000 Pageviews every day (Most of the page views came form 8-10 articles), even though I never spent a penny on building Backlinks. In last few months I did not gave enough time to site and now pageviews has been dropped to 25-30k per day.

    I am back again hiring some content writer to focus more on Content and Articles. Should I also build a link building strategy, Hire an expert who could get me backlinks (White Hat method)? Is it possible to go on top of Google, Make My Site a huge one by focusing on Original and good Articles only and depend on Organic Backlinks?

    Or is this only possible in theory and at the end of the day I have to get backlinks from authority sites, of course I have to pay for it.
    For your particular website, all you might need is to continue creating quality content. You probably have a decent amount of backlinks coming in already to your website. Since you are already getting a lot of traffic from Google, you already have authority.
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    • Profile picture of the author DABK
      OP's been doing the content thing and traffic is going down. Perhaps they should alter course?

      Originally Posted by John Alves View Post

      For your particular website, all you might need is to continue creating quality content. You probably have a decent amount of backlinks coming in already to your website. Since you are already getting a lot of traffic from Google, you already have authority.
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  • Profile picture of the author Catherine Bueno
    Using both would be of best help in making your website rank higher.. However, focus first on creating superb content, then after which, assign the right keywords and backlinks to it. Best of luck!
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  • Profile picture of the author hrishivardhan
    We should be focus on the both of the elements. But I personally believes that if you had write a great piece of the content and you don't have the visibility for that content than it is waste of the time. So I would like to recommend you to focus on both the elements content and back links.
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  • Profile picture of the author Rankers Paradise
    Focus on both. Your site needs internal backlinks too. I do 3 to 4 posts on my affiliate sites with internal backlinks to my money posts per week. I then promote my content on web 2.0 sites for external backlinks. Scrape for high page authority expired Tumblr blogs, works a treat for me. Make sure you mix up your anchor text and you are good to rank :-)
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  • Profile picture of the author Francisco PIW
    Originally Posted by Top10 Wala View Post

    Is this possible that lots of good and original contents is enough to get site on top of google?
    Keep a balance. Divide your time equally in creating content and build links.

    I do 50% / 50% and it works wonders. If you are outsourcing, you will speed up things a lot.

    The trick is consistency. Consistency with the number of posts you publish a month. Consistency with the quality of your posts. Consistency with the number of links you build a week.
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  • Profile picture of the author hynds
    I think you should try to focus on content first, if your content is attractive enough, it will get viral and many people will share your content then you have many natural backlinks as you want.
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  • Well, for me both are the important factors to keep in mind. Backlinks and contents are both required nowadays a lot. But SEO industry is nowadays looking for the quality contents. With quality content, you can enhance huge traffic towards your websites.
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  • Profile picture of the author a4ndhivya
    Hire an expert who could get me backlinks (White Hat method)?
    Now here is the problem and a very common one. Hiring someone to build you backlinks is not white hat as such. OK they could do things like updating facebook, twitter google+ etc for you but this is more about marketing not about building backlinks. The only backlinks that help you rank are follow links and the ones I just mentioned are all no follow so the route your thinking will almost certainly turn in building backlinks with the view to manipulate SERPS. This is against google polices so could end up trashing your site.
    As you have called it "Organic backlinks" i.e. natural links are really the only way to go if you dont want to risk your site.
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  • Profile picture of the author memogli
    Backlink is important to make the stability in rank but ultimately it is content and title and proper keywords placements in your content which is more helpful and also can increase your CTR and good ctr=good rank.

    But we can't avoid building backlinks, and believe me if you have written great content, people will refer tour post link in their own post through which will you'll get great number of backlinks.

    So from my point of view, content is 1st priority but not backlink is also considerable.
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  • Profile picture of the author BeckettR
    Yes, good and original content works for a site to get on top of google. Although, it is recommended to have high authority backlinks for your site. The link building strategy to get high authority backlinks through an seo expert will get you more traffic than posting normally on your site. And if the link building sites with high authority ask you to pay for your article or link to be posted it is usually worth spending as it may bring high traffic to your website which in turn increases your pageviews and ranking.
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