PPC Content Campaign: I can't figure out why it isn't working anymore...
- SEO |
I used to run a profitable Content (Placement) campaign before it got slapped - I duplicated the campaign (now with a better landing site), but I hardly get any impressions now. I need your help and expertise.
Here are the detailed facts:
I had a profitable campaign running earlier this year on G Content network, and after a 4-6 weeks of fine tuning it was consistently producing several thousands in revenue, and about 50% of that was profit.
I ended up only running my ads on 3 placement managed websites. CTR on my adgroups were >2%, some >10%.
I am not very experienced with Content campaigns, and although now I have heard I should have 20-40 keywords per adgroup (=theme), I had about 5-10 at most.
After a couple of months, I got G slapped. I was told the LP site I was directing the traffic to was lacking content, and G simply didn't give me any impressions anymore.
Now I have built small WP site, with an angle to that Niche, on the main keyword phrase that used to trigger the most impressions and revenue. It is even in my domain name like "keyphrase.net". I rank #7 in Google for organic search results.
I have now created a new PPC campaign in Adwords by copying the original campaign as is (or almost: I used to have phrase, exact matches included which I learned later are not relevant for Content).
I targeted same placements. I used same Adwords account. Now with a different display and destination URL of course for the ads.
The ads took 4 days to get "approved".
Results:
Instead of seeing 2000-6000 impressions per day, I have 2 to 15 impressions, limited to 2 adgroups. On the days I had over 10 impressions my CTR was around 15%, but my ad position is avg 8-9, while it used to be 2-3 in the "good old days". It has been running for 3 days now.
What is happening - why don't I get more impressions?
What can I do to get back to having a profitable campaign?
Here are the detailed facts:
I had a profitable campaign running earlier this year on G Content network, and after a 4-6 weeks of fine tuning it was consistently producing several thousands in revenue, and about 50% of that was profit.
I ended up only running my ads on 3 placement managed websites. CTR on my adgroups were >2%, some >10%.
I am not very experienced with Content campaigns, and although now I have heard I should have 20-40 keywords per adgroup (=theme), I had about 5-10 at most.
After a couple of months, I got G slapped. I was told the LP site I was directing the traffic to was lacking content, and G simply didn't give me any impressions anymore.
Now I have built small WP site, with an angle to that Niche, on the main keyword phrase that used to trigger the most impressions and revenue. It is even in my domain name like "keyphrase.net". I rank #7 in Google for organic search results.
I have now created a new PPC campaign in Adwords by copying the original campaign as is (or almost: I used to have phrase, exact matches included which I learned later are not relevant for Content).
I targeted same placements. I used same Adwords account. Now with a different display and destination URL of course for the ads.
The ads took 4 days to get "approved".
Results:
Instead of seeing 2000-6000 impressions per day, I have 2 to 15 impressions, limited to 2 adgroups. On the days I had over 10 impressions my CTR was around 15%, but my ad position is avg 8-9, while it used to be 2-3 in the "good old days". It has been running for 3 days now.
What is happening - why don't I get more impressions?
What can I do to get back to having a profitable campaign?
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