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Correct Article Structure

by Ellie Days
8 replies
  • SEO
    • |
Hello my fellow Warriors:

I have recently outsourced someone to write me some articles that is about my niche.

They then asked for the topic of the article, and 3 keywords or keyword phrases. I'm wasn't really sure what they meant by 3 keywords/phrases, since in my knowledge that I learned previously, articles should have 1 keyword all over the article? Did I learned it wrong?

However, I have got the articles, it comes like this:

[Article topic]
Abit of intro..... blah blah blah for 4-5 lines

Keyword1
Information about keyword 1

Keyword2
Information about keyword 2

Keyword 3
Information about keyword 3


and that concludes the article.

Is it just me, or is this the correct way to write articles for SEO purposes?


Thank you heaps!
#article #correct #structure
  • Profile picture of the author Oliver Williams
    I thought I used to know the answer to this but google changes too often for me to bother enough trying to learn. I outsource and use quality service providers. That said I believe your best bet is to write for people not for SERPS and use minimal keywords subtly and only where relevant.

    Most articles that are written for google instead of for people are un-engaging for the reader hence a waste of time because even if you rank well no one will want to stick around to read it.

    This is just my take on it, write for the readers first, google second. Quality content and relevant content is the answer.

    Hope this helps.
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    Don't believe everything you think
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  • Profile picture of the author sanjon
    The basic thing I always look after is actually search for a keyword on google and find similar LSI keywords.

    Then fire up adwords keywords tool, good old market samurai and again search for the keywords.

    So If I see a keyword and its realated LSI keywords having low/medium competition and more than 400 monthly searches [local] , I get that keyword and get my guys to write articles.

    The articles are like:

    1. Target 2-4% for your keyword density - This is approximately 10-15
    instances of the keyword in a single 500-word article.
    You can use SEO pressor for this.

    3. Italics/Bold/Underline your keyword at least once - This is another
    function that SEOPressor does for you, but if you're not using it then
    manually make sure each article you write features the main keyword
    bolded, underlined, or italicized at least once within the content.

    Title tag- This will be the main title of
    your content at the top of the page, No more than 6 or 7 words tops!


    use Related Articles at the Bottom which points to internal links.
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  • Profile picture of the author BudaBrit
    Personally, I feel the best way is to write with a keyword or phrase that is repeated once in the first paragraph exactly, and then altered in the rest: for instance Cheap Budapest Hotels would occur as such in the first paragraph, but after that could appear as Cheap Hotels in Budapest, for instance.

    Next, the density would be 1-5%, sanjon, I think anything more than that and it becomes more difficult to read - and the most important thing with articles is their readability. Split the article into paragraphs with sub headers depending on how the article flows, not arbitrarily, and finish with a closing paragraph with an exact keyword/phrase match again.

    Google is able to identify keywords/phrases that have been altered, but it needs a hint first .

    It's, of course, all up to personal opinion, but I feel you should get some great readability in there first, and then worry about keywords - they should occur naturally. Oh, and include a link in the last keyword/phrase imo, of course.
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    • Profile picture of the author margarathawkins
      Yes, I agree. Giving variations to your keyword in your article or content is helpful. However, try to bring these variations in different paragraphs.
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  • Profile picture of the author Rampo
    I prefer under 3% kw saturation.

    I have the content written with LSI in mind.

    Usually keyword will be in the first paragraph and then scattered very randomly throughout the rest of the work.
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    • Profile picture of the author MarkSalmon
      The correct structure is an article that offers genuine value - Google will seek you out!
      Signature

      You can follow what I am doing to grow my business at http://mark-salmon.com I've been self-employed for 13 years as a business consultant and internet marketer.

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      • Profile picture of the author TheArticlePros
        Originally Posted by BudaBrit View Post

        Personally, I feel the best way is to write with a keyword or phrase that is repeated once in the first paragraph exactly, and then altered in the rest: for instance Cheap Budapest Hotels would occur as such in the first paragraph, but after that could appear as Cheap Hotels in Budapest, for instance.
        Altering your keyword CHANGES the keyword. Let's say the keyword is 'blue widgets' and your entire site is about blue widgets. When someone goes to Google looking for blue widgets, you are hoping they come to your site.

        So what do you write about? All together boys & girls: blue widgets.

        If you alter the keyword and talk about red widgets, green widgets, purple widgets, etc., then you are no longer writing about blue widgets. Don't believe the utter ######## that is floating around about changing up your keyword. You picked it because of it's CPC; now target the thing.

        Next, the density would be 1-5%
        I really hope that the dash was supposed to be a decimal. Ever since Penguin, anything over 2% is looked at as being spammy by Google. Even since Panda a year and a half ago, anything over 2.5% was spammy.

        I think anything more than that and it becomes more difficult to read - and the most important thing with articles is their readability.
        Amen. The bolded part.

        It's, of course, all up to personal opinion
        Umm...no. It's up to massive testing to see what Google actually likes. Google doesn't care for your opinion, nor mine, nor anyone here on the WF, which is why none of us work for them.

        Originally Posted by margarathawkins View Post

        Yes, I agree. Giving variations to your keyword in your article or content is helpful. However, try to bring these variations in different paragraphs.
        No. See above. Your main keyword needs to be in there 1.5%-2.0% of the time. This means, for every 1000 words, it needs to appear 15-20 times.

        LSI keywords should be sprinkled in, but they are NOT a substitute for your main keyword.

        -- j
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        Posting About Life & Video Games:
        http://www.jarycu.com

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  • Profile picture of the author williamk
    Banned
    We used to do this article structure before the last panda update. But after that natural writing seemed to rank better.
    Its better to write for the humans rathar than the search engines as they say.
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