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Content locking and its' effect on SEO?

by IMPromocoder
6 replies
  • SEO
    • |
Hi all,
I was wondering about content locking ( you must like/share and etc. a post in order to see its content) - what effect does it have on SEO? None or negative?

Appreciate the help.
#content #effect #locking #seo
  • Profile picture of the author paulgl
    If google can't crawl it, they can't crawl it. So SEO is dead.

    But, the way around this is to offer the headline, and a few sentences,
    then "do whatever to continue reading." Christian Science Monitor does this.
    Vast majority of what google really counts is the first of the page anyway.

    Another way is to give a certain number of free articles. NYT, WSJ, etc.
    do this. After 10-15 freebies in 30 days, you must pay or wait. You would
    have to tweak google access in those cases, so not to lock them out.

    Either way, you have to give the googlebot access, at least to some
    preview content.

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author RyanLB
    Locked content won't rank. While it's effective, you shouldn't be locking pages that get a large amount of Google traffic. I'd imagine your rank would drop sharply after locking the content and giving Google less to crawl.
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    I'm a Freelance Copywriter that helps Agencies, Startups and Businesses Educate Their Audience and Grow Sales
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  • Profile picture of the author GrantDraper
    You'd be better off with a good CTA in your content.
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  • Profile picture of the author yukon
    Banned
    It doesn't matter If you lock the content or not as long as the webpage can still be crawled/cached.

    You can rank a page with a single image If you wanted, my point is Google doesn't care If your page is loaded up with text, they'll still index & cache the page.

    There's a difference between locking content on a page for traffic & blocking Google. You can lock content on a page & still have that same webpage show the header, sidebar, footer, etc... as far as Google is concerned it's still a webpage (indexed/cached).

    It's up to you to rank the page (usual SEO).
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    • Profile picture of the author WillieZes
      Banned
      [DELETED]
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  • Profile picture of the author promo87
    Banned
    Originally Posted by IMPromocoder View Post

    Hi all,
    I was wondering about content locking ( you must like/share and etc. a post in order to see its content) - what effect does it have on SEO? None or negative?

    Appreciate the help.
    well, I would say locking down your content means the google crawlers will also not able to read this means SEO is dead here, like @paulgl said you can offer the headline and few sentence but this gives me another question why I am going to share your content in to read your .........??? I am having a number of sites that offer me the same information you are trying to give I mean this will not work unless you are having content that is much more conveying. I'd say rather than locking up your content isn't going to help you much more but i think it has its own demerits in terms of visitors.
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  • Profile picture of the author Bambu
    In addition to Google crawl issues, you should also consider the effect of the content locker on the bounce rate (likely increased) for the page in question, and its effect on both your earnings and search engine rankings.
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