I wrote up a guide for Rank Jane on how I build powerful links by building broken links, but I've decided to write up a summary with the important points for you guys, if you want to read the whole thing just head over to Rank Jane.
1. Search For Old Articles
Older articles tend to have more broken links, by using the google "daterange" operator you can easily look up old articles. Google uses the julian date method for this operator so I just use Julian Date Converter in order to grab the date that I'm looking for.
Then you just type in "Daterange:Julian date" "Keyword" and it will look up articles from that date for that keyword.
2. Finding Broken Links
This is the part that everyone hates, combing the website for broken links. Fortunately Google Chrome has a plugin called "check my links" that will look for broken links for you. This really cuts down on a lot of time and makes looking for broken links a relatively easy task.
I remember when I first found this extension, saved me more time than I'd like to admit!
3. Mine the links
Simple, take the broken links that you do find and plug them into AHREFs or MajesticSEO or whatever you like to use, this will show you all of the websites that now have broken links pointing to your site.
Sometimes you'll hit the jackpot and get a few hundred.
4. Back Again
Use Waybackmachine or archive.org to see how the now dead site used to look. This will give you an idea of what kind of content these other sites were looking to link to.
Now you just need to write similar content and improve on it, it'll give you a really good chance.
5. Reach Out
The most obvious part, send emails and call those websites that have the broken links, let them know that their link is broken and show them your website.
6. Do it again
Simple just keep doing this over and over again, you'll get some super strong high pr links, sometimes you'll get tons of traffic from those other sites, and life will start to go really well.
This isn't the only thing that I do to build links, but I think it's a much better alternative to all of those other tactics I keep seeing here. I'm always surprised at how well broken links can work.
What do you guys think? I've found that if i'm willing to put in the extra work, I tend to outrank the competition.