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Showing results 1 to 56 of 2740
Search took 0.70 seconds. Search: Posts Made By: MichaelHiles
Forum: Growth Hacking 27th March 2017, 03:57 AM
Replies: 22
Views: 1,816
Posted By MichaelHiles
Re: B2B Lead Generation Ideas

Is your B2B solution a "complex sale" that involves more than just a single decision point?

Speaking at related industry conferences and the general "expert branding" approaches help to position...
Forum: Main Internet Marketing Discussion Forum 27th March 2017, 03:51 AM
Replies: 21
Views: 266
Posted By MichaelHiles
Re: Are there any Internet marketing conferences you'd recommend?

I'm considering Collision Conf in May. It is exploding, but I wouldn't call it a "marketing conference" per se. https://collisionconf.com/
Forum: Main Internet Marketing Discussion Forum 6th February 2017, 05:29 AM
Replies: 6
Views: 242
Posted By MichaelHiles
Re: Targeting Entrepreneurs ? Can this work ?

I target local entrepreneurs because I run a VC startup accelerator.

Launch a meetup group. Get people to the meetup group. Turn them into raving lunatic fans of your program. Then use them as...
Forum: Main Internet Marketing Discussion Forum 6th February 2017, 05:25 AM
Replies: 9
Views: 545
Posted By MichaelHiles
Re: Which CMS to use for Online Marketplace

Why are you having performance issues with Wordpress? Properly optimized, it screams blazing fast.

I push my startup mentees to prototype all their mobile first MVPs on WP as much as possible (to...
Forum: Main Internet Marketing Discussion Forum 6th February 2017, 05:18 AM
Replies: 26
Views: 693
Posted By MichaelHiles
Why do many people treat internet marketing differently than starting any other business?

One of the interesting things I've observed over the years is that internet marketers venture into business in different ways, seemingly few of which actually follow successful startup patterns and...
Forum: Main Internet Marketing Discussion Forum 2nd January 2017, 03:04 PM
Replies: 16
Views: 234
Posted By MichaelHiles
RE: What Tactic Is Most Important

Message to market match. Requires a well-defined target persona and a deep understanding of the emotion and psychology of the buyer.
Forum: Growth Hacking 2nd January 2017, 03:01 PM
Replies: 2
Views: 279
Posted By MichaelHiles
Re: What psychological "tricks" worked for your website and lead to significant growth?

Good copywriting optimized for web (mobile).
Forum: Offline Marketing 14th December 2016, 12:03 AM
Replies: 19
Views: 555
Posted By MichaelHiles
Re: Is anyone still using CRMs?

Uhhhh CRM is pretty much a standard issue item for any business that wishes to scale its sales efforts. The point of a CRM is to capture the entire communication history between a company and its...
Forum: Offline Marketing 13th December 2016, 11:49 PM
Replies: 102
Views: 3,279
Posted By MichaelHiles
Re: How to position yourself as an expert?

You know what's even better than doing a TED talk?

Actually running a regional TED chapter and producing the sell out shows in your region.

:)
Forum: Main Internet Marketing Discussion Forum 10th November 2016, 02:24 PM
Replies: 108
Views: 5,654
Posted By MichaelHiles
Re: EXCLUSIVE: My experience hanging out with the CEO of Warrior Forum

Hey we tried. Then it turned back into the same shitfest as always.



I must have missed out on that offer.
Forum: Main Internet Marketing Discussion Forum 22nd September 2016, 12:55 PM
Replies: 108
Views: 5,654
Posted By MichaelHiles
Re: EXCLUSIVE: My experience hanging out with the CEO of Warrior Forum

You know, quite frankly most of the complaining responses and butthurt feels from some of you are more of a reminder why I stopped posting on WF. I never once needed WF to create any sort of income...
Forum: Main Internet Marketing Discussion Forum 22nd September 2016, 11:08 AM
Replies: 108
Views: 5,654
Posted By MichaelHiles
Re: EXCLUSIVE: My experience hanging out with the CEO of Warrior Forum

thanks man! likewise!
Forum: Main Internet Marketing Discussion Forum 22nd September 2016, 09:55 AM
Replies: 108
Views: 5,654
Posted By MichaelHiles
Re: EXCLUSIVE: My experience hanging out with the CEO of Warrior Forum

They already have. I am a regional director in one of the world's largest early stage startup tech funds ($12 billion PE) and a local mentor for another $100m fund.

Of course, I've "been here"...
Forum: Main Internet Marketing Discussion Forum 22nd September 2016, 09:37 AM
Replies: 108
Views: 5,654
Posted By MichaelHiles
RE: EXCLUSIVE: My experience hanging out with the CEO of Warrior Forum

I immediately went back and fired up my account after talking with both gents as well.

My biggest bugaboo with WF was the incestuous degeneration of the community prior to their acquiring it. I...
Forum: Offline Marketing 8th October 2014, 09:20 AM
Replies: 35
Views: 2,059
Posted By MichaelHiles
Re: What is up WF offliners. Stopping by for a look-see

There's a delicate balance when working as augmented staff in larger organizations. One is... turf. If the marketing director is so good, how come they need other marketing services?

The answer...
Forum: Offline Marketing 7th October 2014, 09:32 AM
Replies: 35
Views: 2,059
Posted By MichaelHiles
Re: What is up WF offliners. Stopping by for a look-see

Oh there's absolutely nothing wrong with small business! It's solid bread and butter -- and even better when you focus on the vertical like you have with roofing.

My biggest bugaboo was the...
Forum: Offline Marketing 7th October 2014, 08:06 AM
Replies: 40
Views: 2,788
Posted By MichaelHiles
Re: How do I Combat? "Why do I need a website? How Will it Bring Me More Business?"

The mistake here is the common misconception that you're being paid for output.

You're not being paid to do a website. You're being paid to help a company generate more sales.

Do you understand...
Forum: Offline Marketing 7th October 2014, 08:04 AM
Replies: 18
Views: 6,025
Posted By MichaelHiles
Re: How to target, land and service $25k+ a year clients

Solid man!

Great stuff right here. It's a systematic approach with a much longer-term haul. The focus can't be one-call close, because it isn't going to happen.

I try to focus on front-loading...
Forum: Offline Marketing 6th October 2014, 12:36 PM
Replies: 35
Views: 2,059
Posted By MichaelHiles
Re: What is up WF offliners. Stopping by for a look-see

Man, that's unfortunate. Not unexpected though. I got sort of burned out with all the silly peacocking and the huckster, shuck and jive tripe that passed off as genuine marketing consulting advice -...
Forum: Offline Marketing 5th October 2014, 09:49 AM
Replies: 35
Views: 2,059
Posted By MichaelHiles
What is up WF offliners. Stopping by for a look-see

I haven't been around for a while. Got sort of burned out with the same old same old here. Thought I'd poke my head in and see what's happening since the big Freelancer acquisition.

Who is still...
Forum: Offline Marketing 2nd June 2013, 10:33 AM
Replies: 13
Views: 2,978
Posted By MichaelHiles
Re: Need b2b telemarketing list. Alternative to infofree?

integrate.com
Forum: Main Internet Marketing Discussion Forum 2nd January 2013, 03:32 PM
Replies: 112
Views: 4,706
Posted By MichaelHiles
Re: Been Doing IM For 2 Years and Made $0, what should I do?

I used to discuss some of these ideas on WF. In particular, a concept that would get me into hot water with affiliate marketers was the very idea of what service you're providing and to who.

The...
Forum: Main Internet Marketing Discussion Forum 2nd January 2013, 05:52 AM
Replies: 112
Views: 4,706
Posted By MichaelHiles
Re: Been Doing IM For 2 Years and Made $0, what should I do?

Two pages of "advice" from "marketing people", and not a single person focuses on the following question... "What specific problem are you solving for what specific customer?"

Comeon guys. This...
Forum: Offline Marketing 22nd December 2012, 11:28 AM
Replies: 65
Views: 4,143
Posted By MichaelHiles
Re: What Will Be The Most Powerfull Offline Niche in 2013?

I read all of these responses and the first thing to my mind is the understanding of the true economic buyer for most of the technical services related to any kind of online marketing, mobile, etc......
Forum: Offline Marketing 16th December 2012, 10:55 PM
Replies: 18
Views: 1,117
Posted By MichaelHiles
Re: How to Break the Six Figure Barrier In This Offline Business?

That's what's so delicious about process. McDonald's proved they could take a snot-nosed kid off the street. Run them through a very rudimentary training on a very well-documented process. Viola,...
Forum: Offline Marketing 16th December 2012, 10:41 PM
Replies: 18
Views: 1,117
Posted By MichaelHiles
Re: How to Break the Six Figure Barrier In This Offline Business?

Or, making the ones you do have X% more efficient. ;)
Forum: Offline Marketing 16th December 2012, 10:25 PM
Replies: 18
Views: 1,117
Posted By MichaelHiles
Re: How to Break the Six Figure Barrier In This Offline Business?

The "diagram software" is now integrated directly with the workflow automation tools, so while you're prototyping a business process, you're developing the framework right in. This is what we...
Forum: Offline Marketing 16th December 2012, 09:05 PM
Replies: 18
Views: 1,117
Posted By MichaelHiles
Re: How to Break the Six Figure Barrier In This Offline Business?

Complex service delivery models are the only way to really efficiently scale.

Otherwise, the traditional model is the usual "partnership practice" where every resource is a carbon copy who does...
Forum: Offline Marketing 16th December 2012, 07:36 PM
Replies: 77
Views: 9,186
Posted By MichaelHiles
Re: John Durham: Entrepreneur, Telemarketing Expert, Warrior … OWNER OF MANY FAILURES.

Just quietly watching it all over here in the corner. :)
Forum: Offline Marketing 16th December 2012, 07:25 PM
Replies: 77
Views: 9,186
Posted By MichaelHiles
Re: John Durham: Entrepreneur, Telemarketing Expert, Warrior … OWNER OF MANY FAILURES.

http://2.bp.blogspot.com/_bR7AsRcKFEM/SQXyMMK6vBI/AAAAAAAAABg/4gCaj1eeJzc/s320/boy_eating_popcorn_and_drinking_coke.jpg
Forum: Offline Marketing 25th November 2012, 03:03 PM
Replies: 19
Views: 1,035
Posted By MichaelHiles
Re: What Is "Selling A Commodity"?

Commodity is a ubiquitous product or service widely available - especially with the supply of said product or service being relative to the demand for it. The more widely available a product or...
Forum: Offline Marketing 20th November 2012, 03:44 PM
Replies: 2
Views: 446
Posted By MichaelHiles
Re: Technological Effects on Sales Reps

We make extensive use of marketing automation combined with integrated CRM to fulfill the lead generation, education (through extensive content marketing) and lead scoring. This eliminates much of...
Forum: Offline Marketing 19th November 2012, 04:40 PM
Replies: 31
Views: 1,321
Posted By MichaelHiles
Re: Are you selling a commodity or your expertise?

I cold called my first year of business.

After that I lived on referrals and my expert status. It is a way to get into business. But in services, if you aren't elevating your expert status and...
Forum: Offline Marketing 19th November 2012, 01:47 PM
Replies: 31
Views: 1,321
Posted By MichaelHiles
Re: Are you selling a commodity or your expertise?

{golf clap}

Agreed.
Forum: Offline Marketing 17th November 2012, 08:00 AM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

In my deals, the new company generates the leads, manages the process, closes and manages the sale and the customer relationship.

Right now, I am involved in a company that does complex...
Forum: Offline Marketing 16th November 2012, 04:04 PM
Replies: 18
Views: 2,547
Posted By MichaelHiles
Re: Best sales related movies to watch?

Not a "sales" movie, but an awesome "business" movie, Barbarians At The Gate, starring James Garner. It was about the KKR merger of RJR-Nabisco. The "selling" was in the conference room during...
Forum: Offline Marketing 16th November 2012, 11:26 AM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

Well there has to be a very, very clear-cut communication strategy put into place as part of the overall marketing. But isn't that what we do as great marketing professionals?

"Thank you for...
Forum: Offline Marketing 16th November 2012, 07:24 AM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

Wellllll, that's a giant discussion probably worthy of its own forum. In all of my instances, the funding to do the deals comes fom a small group of high net worth individuals and the exit strategies...
Forum: Offline Marketing 15th November 2012, 10:27 AM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

It was pretty much always a networking thing for me from day one. I never actually set out with any sort of parameters. I knew I could create phenomenal value, and there aren't really any "rules"...
Forum: Offline Marketing 15th November 2012, 09:34 AM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

I have a couple of in-house resources and then also outsource. So yeah, there's a team.

Again, there's lots of ways to do the deals. At this point, I don't really need $$ to live on per se. We...
Forum: Offline Marketing 15th November 2012, 06:40 AM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

You're marketing for the brand company. Although you COULD also do marketing for subsidiary companies as well - depends on the deal and their offerings in the market. But you'd generally be marketing...
Forum: Offline Marketing 15th November 2012, 06:25 AM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

Well I don't see why it couldn't be done. It's just another service. I am assuming you'd be focusing on a specific kind of coaching.

So by rolling up into your structure, what are you offering to...
Forum: Offline Marketing 15th November 2012, 06:22 AM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

The number one thing I try to understand is also the fundamental in any marketing - what specific problem are you solving for what specific kind of person? The avatar. Understand the end customer.
...
Forum: Offline Marketing 15th November 2012, 06:16 AM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

I have different responsibilities. Operationally, I am 100% marketing and sales, and I am the strategic tastemaker identifying acquisition companies and partners (because that's pretty much a 100%...
Forum: Offline Marketing 15th November 2012, 06:05 AM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

You nailed it down.

Aside from creating the level one sales opportunity, the bigger value created is the rocketship growth curve in a business that investors drool over.

The money isn't in...
Forum: Offline Marketing 15th November 2012, 05:57 AM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

I guess this is where I would pitch you on my product. LOL :D :p

John, dude you'll never assimilate it all. I'VE never assimilated it all after a whole bunch of deals and many years. It's a...
Forum: Offline Marketing 14th November 2012, 06:09 PM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

Yes, the target is a company in current operation.

But at this stage, I also have a posse that I can tap if need be. ;)



Yes. They have to also see the upside potential.
Forum: Offline Marketing 14th November 2012, 03:14 PM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

Yep, great breakdown. A person can progress quickly though.

And I've been at the top, but I prefer the action at #2.

Pure capital is "ok", but it's not enough pure problem solving for me on...
Forum: Offline Marketing 14th November 2012, 02:50 PM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

Isn't the real challenge in ANY business finding and keeping talented people?

They're the real reason for success.
Forum: Offline Marketing 14th November 2012, 02:32 PM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

Without question... and back to the original post discussion about balancing cash flow, the delivery side, etc...

TOO MUCH SALES GROWTH CAN KILL A COMPANY AS FAST OR FASTER THAN NOT ENOUGH...
Forum: Offline Marketing 14th November 2012, 02:27 PM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

No. But that's because I'm conservative on my due diligence on the front end of every deal. I take my time, I have to live with these people for a while. :D

In general, I focus on one deal at a...
Forum: Offline Marketing 14th November 2012, 02:25 PM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

The upside with the distressed deal is... the guy doesn't have the leverage to hold you over the can on the deal and drive a hard bargain.

AND... you can also use the framework to quickly scale...
Forum: Offline Marketing 14th November 2012, 02:24 PM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

It's going to come down to the individual deal and specific numbers (margins). If your candidate partner is a contract fabricator (vs. a product OEM), there's a margin on a run. That's the starting...
Forum: Offline Marketing 14th November 2012, 02:09 PM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

Sounds to me like you're going into the roofing business!

Yes, distressed companies are always a much easier discussion. But then again, the same is true for anyone looking to hire a marketing...
Forum: Offline Marketing 14th November 2012, 01:50 PM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

Right now, the partner company is already has a marketing and sales budget of some sort. They're spending SOMETHING on customer acquisition.

That could be used for priming the pump if you don't...
Forum: Offline Marketing 14th November 2012, 12:41 PM
Replies: 55
Views: 3,588
Posted By MichaelHiles
Re: Are you creating REAL value? Create Real Value, Create Real Wealth (aka How I Make All My Money

The new company becomes the marketing entity owned equally (or not so equally) by the marketing talent and the traditional company, which in essence becomes a subcontractor or OEM (in the event it's...
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