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Search: Posts Made By: Dan Ferrari
Forum: Copywriting 10th March 2014, 09:43 PM
Replies: 20
Views: 7,017
Posted By Dan Ferrari
Re: NEW Gary Bencivenga swipe file!

Yeah, that's what I was wondering. I would love to see what the actual emails or ads said.
Forum: Copywriting 9th March 2014, 09:49 PM
Replies: 20
Views: 7,017
Posted By Dan Ferrari
Re: NEW Gary Bencivenga swipe file!

Any idea how traffic gets to the page?
Forum: Copywriting 22nd December 2013, 05:12 AM
Replies: 75
Views: 5,219
Posted By Dan Ferrari
Re: Big Ad Agencies And Their Clients Give Me A Belly Laugh

There's a lot of close-mindedness and dogma in this thread. Personally, I have tremendous respect for what the big agencies do.

Sure, some of it is garbage but a lot of it is downright...
Forum: Copywriting 12th September 2013, 04:12 PM
Replies: 16
Views: 2,707
Posted By Dan Ferrari
Re: My hand is hurting like hell...

Mike Humphreys has some great advice, particularly on #3.

With many overuse injuries, you need to look "upstream."

In this case, your hand is hurting, but its very liking that soft tissue...
Forum: Copywriting 11th September 2013, 05:31 PM
Replies: 14
Views: 1,048
Posted By Dan Ferrari
Re: What kind of work are you doing most these days?

My work seems to go in this order:

Email
Short Video (under 5:00)
Written Sales Letters
Opt-ins

I also do a fair amount of 60sec radio spots for an agency client, which is all they do, so...
Forum: Copywriting 31st August 2013, 03:28 PM
Replies: 12
Views: 1,004
Posted By Dan Ferrari
Re: What's going on here?

This is part of the issue with JVs or pay-for-performance arrangements, but in my experience its not just from dishonesty, but from other business issues too.

Now, of course dishonest partnerships...
Forum: Copywriting 3rd August 2013, 04:16 PM
Replies: 27
Views: 1,325
Posted By Dan Ferrari
Re: Best (relatively) new copywriters?

I think the handcopy ads vs. don't hand copy ads utility comes down to, as Alex Cohen mentioned, the unique learning style of the copywriter-to-be in question.

I am an "handcopier" myself and I've...
Forum: Copywriting 28th July 2013, 12:30 AM
Replies: 20
Views: 1,160
Posted By Dan Ferrari
Re: Critique Sales Letter Please, Expert or not.

I would rewrite your intro, all the way up to the first subhead...

I like the "urgency" with which you tell the reader that they must be able to articulate their niche. But I think there is...
Forum: Copywriting 17th July 2013, 06:55 PM
Replies: 9
Views: 838
Posted By Dan Ferrari
Re: Opinions on video/audio testimonials on sales page

Thank you for the responses...I think we will be split testing a few arrangements and taking what works best.
Forum: Copywriting 13th July 2013, 02:03 PM
Replies: 9
Views: 838
Posted By Dan Ferrari
Opinions on video/audio testimonials on sales page

What do you guys think about using audio and video testimonies throughout a sales page?

I just feel like it breaks up the flow of the message so much and that transcribing the testimonials and...
Forum: Copywriting 11th July 2013, 07:15 PM
Replies: 9
Views: 726
Posted By Dan Ferrari
Re: What do You Do to "Get Out in The World"?

I'm with John...I typically work a few hours, go surfing, and come back rejuvenated. I'm also an avid lifter so if there's no surf, I'll workout.

These are my passions. I think having passions...
Forum: Copywriting 5th July 2013, 07:24 PM
Replies: 6
Views: 1,336
Posted By Dan Ferrari
Re: Pre-Qualifying Your Prospect Gary Halbert Style!

Does anyone have a link to this ad? (didn't see it in the OP)
Forum: Copywriting 25th April 2013, 06:44 PM
Replies: 37
Views: 1,467
Posted By Dan Ferrari
Re: Please Critique My Copy For a 5 Day Hawaiian Business Retreat

I may be partial, since I live in Hawaii, but I think you should give more attention to the experience of being in Hawaii. There's a reason you aren't holding this retreat in Des Moines, after all. ...
Forum: Copywriting 24th April 2013, 12:25 AM
Replies: 6
Views: 651
Posted By Dan Ferrari
Re: I don't know if you've seen this before..

My girlfriend has taken a huge interest in my work, bless her. She's always asking to read my sales letters and about my clients and what I do. I'm going to send this to her. Thanks!
Forum: Copywriting 19th April 2013, 07:52 PM
Replies: 5
Views: 530
Posted By Dan Ferrari
Re: Short paragraphs

I believe it is a "media" specific type of thing...

The OP mentioned ebooks and I have also noticed that with online sales pages, I am much more apt to read through them if they have shorter...
Forum: Copywriting 17th April 2013, 07:25 PM
Replies: 8
Views: 1,126
Posted By Dan Ferrari
Re: Autoresponder Series

I also recently just discovered Ben Settle. I really like his style. He sells in every email and I believe he emails every single day. I recently handcopied an older sequence he sent out for a...
Forum: Copywriting 17th April 2013, 02:00 AM
Replies: 10
Views: 865
Posted By Dan Ferrari
Re: Research...What exactly are you researching?

Most of what's been said here. I like to check magazine covers in the market, read all the top competition's copy, find related websites, etc...gathering valuable language, swipes, and concepts...
Forum: Copywriting 17th April 2013, 01:43 AM
Replies: 34
Views: 3,019
Posted By Dan Ferrari
Re: Where can I find the highest converting sales letters?

I took part in this:

CopyHour.com (http://copyhour.com/)

It was awesome. Everyday you get emailed something to handwrite. Everything from Halbert classics to some current stuff.

The best...
Forum: Copywriting 4th April 2013, 02:24 AM
Replies: 14
Views: 1,003
Posted By Dan Ferrari
Re: Copywriter Wanted: Will Trade Copy For A Chair and Snacks

They didn't even offer coffee. That was the deal breaker for me.
Forum: Copywriting 12th February 2013, 02:36 PM
Replies: 16
Views: 1,012
Posted By Dan Ferrari
Re: How does a Copywriter-for-hire learn the market he is hired for?

Using the internet to find relevant interest sites and blogs is useful and very easy.

But you can also go to the bookstore and try to find any magazines or books on the subject. Instead of...
Forum: Copywriting 7th February 2013, 10:53 PM
Replies: 20
Views: 1,609
Posted By Dan Ferrari
Re: Does the 10,000 hour rule apply to learning copywriting?

I read Outliers, which popularized that theory and I think it makes a lot of sense. You do have to put time into something if you want to improve. There's no arguing that, in my opinion.

But...
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