IBM enlists Watson to define customer segments and insights

0 replies
IBM is now using Watson's brain to predict customer behavior.

The tech giant has released Watson Marketing Insights, which collects and analyzes data about identified users, generates targeted segments that can be exported to marketing tools and displays cognitive insights in natural language.

Continue Reading on marketingland
#customer #define #enlists #ibm #insights #segments #watson
Avatar of Unregistered

Trending Topics