I completely agree with the concept that everyone wants to go to heaven but no one wants to die however I am not sure that what you think you heard is not what I said. Der Phantom

Great article, Gill.

Too many people chase the Internet version of the lottery... expecting to get rich overnight, with little or no effort on their part. Sure, it might happen to a few very, very lucky individuals. But for the vast majority, it's not going to happen.

The best way to guarantee your success is to put in the hard work.

"You've GOT to do the hard work. It's the only way you're going to win." - Dave Ramsey

"It takes a lot of unspectacular preparation to produce spectacular results." - Roger Staubach

"Good luck is when preparation meets opportunity." - Darrel Royal

Thanks for sharing!

Len

Well said, Gill. You hit the nail right on the head -- the more you try make your product to appeal to everyone, the weaker its overall appeal becomes.

Much better to promote your product with a strong, targeted message. And if your product does, indeed, have multiple target audiences ... roll out different promotions for them.

That way, you still reach the masses, and your sales message doesn't get diluted.

Best wishes for big profits,

Len

The thing with big companies is that they do not value the customer-- value proposition is limited to EXACT numbers by someone in the chain, so they would never be able to jump the hurdles of upgrades, etc. unless they NEEDED to.

So, for the little guy, this is where our manoeuvrings take place-- individualized service for our consumers up to cloud 9, and of course they will return!

By the way, I found your blog through the "latest post" ticker at the bottom of the main page! You should otherwise optimize your posts so it is searchable.