It’s no secret:

Blogging helps to attract and build an audience.

Whether you run a business blog, a niche or personal site, it can help establish your authority and position you as an influencer.

But if your writing fails to achieve any of this, it may mean that your posts don’t communicate your authority well enough.

And in this post I’ll show you exactly how to change that.

Read the whole post: 4 Proven Hacks To Add Authority To Your Content

I’ve got a confession to make. Sometimes – quite often actually – I absolutely hate writing. I know this sounds weird coming from a professional copywriter and content marketer – but I’m afraid it’s true.
Interview X2

Don’t get me wrong, there are times when I love writing – most of the time luckily. In fact I’d say the balance is about 70/30 in favour of my enjoyment at putting pen to paper or fingers to keyboard.

Effective content creation...

In-between recording audio for my new content marketing course, I’ve managed to put together an excellent new episode of the Content Champion podcast – and it’s an entertaining show with Zac Johnson on how to make good money blogging in 2015…

We’re learning from the master here folks, because Zac has been making real money online for over 18 years, and has been a successful affiliate blogger and product creator since 1997.

Founder of multiple businesses including...

In this post I want to talk about a technique that I call social stacking. Now everyone knows social media is an absolutely fantastic way to drive traffic to your website, once you've built up your profiles and follower numbers.

But often the actual process of dealing with social media, posting every day and finding the content to share can be difficult, let alone using it to promote your own content in any meaningful way that gets results.

So this technique really...

Welcome to show 42 of the Content Champion podcast. In this episode, it’s my honour to be speaking with ‘the’ Rand Fishkin of Moz.com and Inbound.org fame – about how to measure the success of our content marketing campaigns. Trust me, this is one show you don’t want to miss…

It’s hard to know where to start with the superlatives when it comes to Rand Fishkin. We all know he’s a highly successful Internet entrepreneur, blogger, author, podcaster and speaker – and...