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Crush It By Using Blogs With Long Tails

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Posted 30th August 2013 at 04:12 PM by Brian Lett

In case you're interested in how to get traffic to your website, you might believe social networking is the best approach to drive viewers to your own website. The secret is finding the specific longtail keywords your audience who has expressed interest in.

This approach reverse the blogging experience to engineers to meet the needs of the reader, and enables you to really discover what people are trying to find that pertains to your own product, service or niche. Longtail keyword research can be utilized for literally anything, though some issues and search phrases will have more search volume than others.

You need to find the gems of longtail keywords that still have a comparatively high search volume. These phrases can be easily won with a blog post as they're a whole lot more special than fathead conditions, but many sites don't know they're ranking for them. With the right combination of content and Search Engine Optimization, it is simple to overtake the poor schmucks who are by chance getting traffic from a random assortment of words over a deep product page.

A marketing agency trying to attract readers with its web log will want to write more about marketing tactics. But, an article that's simply optimized for the word "marketing" just isn't going to fly--there's a lot of competition out there. But how can you get the long-tail phrases consumers are trying to find?

With different research resources, I compiled a list of keywords that our competitors were ranking for. Then, I used a custom Excel macro to eliminate all of the keywords in the very first column that included two words or less. This leaves me with the long-tail keywords that my opponents' visitors are interested in.

Locating the correct longtail phrases

Because you can see below, it generated a listing of questions that my audience is interested in. And among the longest questions within the list, using a search volume of 480 (average for a whole year, now at 1,000 monthly) is the phrase, "how to get traffic to your site." Bingo.

With this specific device, I've found the concerns users are asking and how exactly to answer them appropriately in an article. Use this to enhance Search Engine Optimization for your phrase, and watch the traffic roll in.

This approach can be used for blog tips, cooccurrence phrases, FAQ sections, earned media topics, social networking topics, infographics--actually whatever you can imagine. As well as the fact that by simply covering a much more stated topic within advertising, you are going to naturally cover the bigger keywords like "SEO" and "Website Optimization" without having to stuff your articles like an amateur.

Still curious about the significance of longtail keywords? This example got me digging deeper into longtail strategies and interested within the subject.

If you're thinking about trying out this approach yourself, you can explore Google AdWords' keyword tool. It's free to utilize and will give you keywords that are related to the people you're trying to find. Start by typing within the message that your site covers, and Google will generate a listing of keywords that one may export that it considers to be comparable. From here-you are able to filter out the smaller keywords, and look for phrases comprising, "What" "How" "Free" among others. Best wishes!

I want to know what you think in the comments below. Don't be shy. Leave a comment.


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