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Search Engine Optimization

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Posted 5th December 2012 at 12:19 PM by imarkedy
Updated 5th December 2012 at 12:21 PM by imarkedy (edit)

Website search engine optimization should be the goal of anyone hoping for success online. There are too many factors which determine how well a site is optimized to put forth in such a short space. However, we will briefly discuss several. In no particular order, we urge webmasters to consider the following:
  • website hierarchy
  • deep, inter-site linking
  • optimize content
Websites hierarchy can be best compared to a company's table of organization chart. There is someone at the top in charge of all employees. However, even the boss needs underlings to properly function. More authority and importance is given to a few people so that others might properly function to achieve the over goals of the organization.

When clients come to us for Wordpress SEO needs, the biggest mistake we see without exception is failure to secure a keyword rich domain. Many times this can't be avoided because even if clients are savvy knew enough to reserve service specific domains, they are often not available having been purchased by someone else. As we said in one of our SEO video tutorials, all things being equal between two competitive websites, the company with a keyword rich domain will win highest search position. We used as an example to prove this, our favorite SEO firm. We are of the opinion that as far as search engine optimization is concerned, SEOMOZ.org has no equal in the entire world!

A few employees who left this firm have gone on to becoming published authors and world renowned SEO experts. No doubt those who are lessor known from SEOMOZ also went on to launch their own companies and have become successful. There is no better money spent by medium to large corporations hoping to make their presence felt online.Nevertheless, in what we believe to be the most competitive geo-targeted market on the web (search term SEO) SEOMOZ is outranked (as of this writing) by another company called SEO.com. Why? All things being equal, SEOMOZ doesn't, and probably will never hold the top position in that particular market due to not owning the keyword domain as does SEO.com.

Next, deep inter-site linking is critical with establishing website hierarchy. For those who have visited websites and seen hyperlinks within text body to other parts of the website, the purposes are many but a few are: educating bounce rate by keeping visitors engaged in like content, increasing visitor ‘onsite’ timecreating keyword rich environments for BOTS. We scream from the' top of our lung's to all interested that it is more important to interlink your own content than to go on a wild goose chase and seek back links from other sites.

B.D. Dale
SEO Instructor
Online SEO Course only $13 HERE!
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