SEO
Posted 4th December 2013 at 10:47 AM by imarkedy
Updated 4th December 2013 at 10:49 AM by imarkedy (publishing)
Updated 4th December 2013 at 10:49 AM by imarkedy (publishing)
To begin, a basic understanding of why Seo is key to business performance must be known. It’s best to view website messaging from the perspective of future customers. Knowing we all, at one time or another, have been a consumer, there are certain process we use to locate businesses offering products to fulfill a need. Whether online directories, Craigslist, phone books or even APPS, online searches begin with a description. This concept lies at the heart of the search industry and the tens of billions spent to achieve competitive positioning by small and medium sized business.
An effective plan is built on a foundation of geo-targeted, business specific keywords and search phrases. Begin, first, by determining how customers will locate your business website. It takes but two words to describe the process; keyword research. Although many tools exist online to do this, by far, a simple, free and easy to use tool is the Google Keyword tool.
This software is freely available and serves hundreds of millions of keyword combinations used by global search audiences. Here are questions to answer to begin effective keyword mining;
1. What are the top 30 phrases used to locate competitive services in your industry?
2. What onsite strategy is most effective for achieving ranking goals?
3. How will strategy effectiveness be measured?
4. What short term strategies will be used to achieve immediate rankings?
5. What free, online tools are available to assist in process management?
At the heart of effective Seo strategies is mining industry focused website keywords. Before any task is undertaken, gaining a basic understanding of effective keywords must occur. Before broaching that subject, a short overview of how indexing bots view web pages must be understood. Bots establish website theme (content subject) through use of key search terms in the following areas;
• Site header
• Keyword rich domain name(s)
• Page title(s)
• Content (written)
• Content anchor text (H-tags)
• Multimedia assets (images, documents, video)
• Alt Tags
• Keyword rich footer navigation
• Backlinks
Keywords should be placed within each website page in a way that is both beneficial to indexing results, served by bots, as well as human readership. Here are free, online tools to help you get started preparing your website theme, by industry search terms and phrases;
1. Google keyword tool (outlines search volume by keyword)
2. Rankpay.com competitive keyword analysis (Determine competitive rankings)
3. SEMRush.com (Website traffic analysis)
4. Addme.com (Webmaster tools and resources)
5. Seositecheckup.com (Optimization health checker)
Once keywords are selected, it is now time to deploy your first keyword group as a top level domain name. There are essentially two types of domains; top level and sub domains. Top levels, sometimes referred to as first levels, are custom and specific to brand messaging (site theme).
Custom domains should be among your top considerations for webmasters. Major hosting companies provide domain purchasing services but before delving into specifics of choosing, let’s discuss a ‘cyber myth’ which, despite lack of supporting evidence, has persisted for years. At one time it was believed (some still shout this fallacy from the rooftop) that .com, .net and .org extensions were more effective for Seo purposes than their less thought of brethren - .us, .info and .biz. Although no supporting, measurable data has ever been given to support this rumor, many have foregone purchasing the lessor despite keyword rich value in favor of less descriptive alternatives.
Here are just a few benefits of selecting a keyword rich domain;
1. Establishes industry theme
2. Begins process of accurately describing content to search engines
3. Introduces products and services to consumers using search habits already formed
4. Provides (all other areas being equally optimized) website authority over non-keyword rich domains
5. Market penetration within geo-targeted markets
In our next post, we continue the process of learning more SEO 101 basics.
B.D. Dale
SBDC TV
Internet Marketing Courses
An effective plan is built on a foundation of geo-targeted, business specific keywords and search phrases. Begin, first, by determining how customers will locate your business website. It takes but two words to describe the process; keyword research. Although many tools exist online to do this, by far, a simple, free and easy to use tool is the Google Keyword tool.
This software is freely available and serves hundreds of millions of keyword combinations used by global search audiences. Here are questions to answer to begin effective keyword mining;
1. What are the top 30 phrases used to locate competitive services in your industry?
2. What onsite strategy is most effective for achieving ranking goals?
3. How will strategy effectiveness be measured?
4. What short term strategies will be used to achieve immediate rankings?
5. What free, online tools are available to assist in process management?
At the heart of effective Seo strategies is mining industry focused website keywords. Before any task is undertaken, gaining a basic understanding of effective keywords must occur. Before broaching that subject, a short overview of how indexing bots view web pages must be understood. Bots establish website theme (content subject) through use of key search terms in the following areas;
• Site header
• Keyword rich domain name(s)
• Page title(s)
• Content (written)
• Content anchor text (H-tags)
• Multimedia assets (images, documents, video)
• Alt Tags
• Keyword rich footer navigation
• Backlinks
Keywords should be placed within each website page in a way that is both beneficial to indexing results, served by bots, as well as human readership. Here are free, online tools to help you get started preparing your website theme, by industry search terms and phrases;
1. Google keyword tool (outlines search volume by keyword)
2. Rankpay.com competitive keyword analysis (Determine competitive rankings)
3. SEMRush.com (Website traffic analysis)
4. Addme.com (Webmaster tools and resources)
5. Seositecheckup.com (Optimization health checker)
Once keywords are selected, it is now time to deploy your first keyword group as a top level domain name. There are essentially two types of domains; top level and sub domains. Top levels, sometimes referred to as first levels, are custom and specific to brand messaging (site theme).
Custom domains should be among your top considerations for webmasters. Major hosting companies provide domain purchasing services but before delving into specifics of choosing, let’s discuss a ‘cyber myth’ which, despite lack of supporting evidence, has persisted for years. At one time it was believed (some still shout this fallacy from the rooftop) that .com, .net and .org extensions were more effective for Seo purposes than their less thought of brethren - .us, .info and .biz. Although no supporting, measurable data has ever been given to support this rumor, many have foregone purchasing the lessor despite keyword rich value in favor of less descriptive alternatives.
Here are just a few benefits of selecting a keyword rich domain;
1. Establishes industry theme
2. Begins process of accurately describing content to search engines
3. Introduces products and services to consumers using search habits already formed
4. Provides (all other areas being equally optimized) website authority over non-keyword rich domains
5. Market penetration within geo-targeted markets
In our next post, we continue the process of learning more SEO 101 basics.
B.D. Dale
SBDC TV
Internet Marketing Courses
