In this post we'll deal with which is more important - one-way links from another site or on site anchor text links.

Those who understand search engine optimization will immediately know how totally ridiculous it is trying to put the two against one another! We want to encourage our readers to understand this - in order to create an effective organic search engine strategy, neither is more important than the other.

It constantly amazes us that many professing SEO experts...

The answer is both 'yes' and 'no'. Yes if your on-site optimization efforts are geared towards complementing a solid, long-term back link strategy and no if dependent exclusively on back links to obtain high search position.

We once had two clients with opposing views on the importance of both linking and content creation. Client #1 was so afraid of being back linked to the ever dreaded 'link farm' and thus receiving a search engine ban that they refused all back link efforts.
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