Worst Word #1: Busy- That word drives me crazy! When people say they are "busy", it typically means they are distracted and all over the place. Activity does not always equal accomplishment. Instead of saying you are busy, say that you are strategic and systematic. You instantly go from busy (running around, getting nothing accomplished) to strategic and systematic (laser-focused and achieving your goals)....

When you give a client a surprise bonus, you’re over-delivering and practically guaranteeing customer satisfaction. A satisfied customer is essential. Don’t hold a debate with yourself about whether you should reward a customer. Make the reward non-negotiable.

When it comes to clients, you can’t afford to be cheap. You can’t afford not to give them surprise bonuses. The only way to earn more profits is to invest in...

When you go out of your way to show that you value a client, you’re over-delivering. And over-delivering is a key part of achieving success in business.

I routinely over-deliver for my students, as I actively listen to what they want at my events. For example, they like when I invite guest speakers but want me to personally conduct more teaching sessions at events.

That’s why I’m going to speak on...

Most people have little to no success with their marketing efforts. They waste tons of money on advertising that doesn't work and ultimately get frustrated with watching that money go down the drain time after time. Let me share with you what Marketing IS and IS NOT based on my own time-tested, proven strategies over the last 14 years...

Marketing IS Loving What You DO.
Marketing IS NOT Trying to Sell Something to Make Money.

Marketing IS Adding Extreme Value. ...

Doing direct mail campaigns once in a while is great. But you must do far more to build long-term business relationships.

You must stay involved with your clients by communicating with them on a regular, consistent basis.

A key factor is to reward them for their business by sending them exclusive discount offers for past customers only. And always remember to send birthday cards and holiday cards to your clients....