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Free A/B Split Test Tool

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Posted 26th May 2009 at 03:35 PM by megaresp

In lead generation (or advertising or direct marketing), an A/B test is one that tests a single variable to see whether or not it helps boost response.

Internet marketers use software to manage split tests, and the one offered by Google has two benefits...
  1. It's free
  2. It integrates with Analytics (oh the power, the power!)
Grab yourself a free Google Website Optimiser account here.
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