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Ad copy writing technique - the hook

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Posted 26th May 2009 at 06:27 AM by megaresp

A hook is designed to catch a fish and hold it. In copy writing, a hook is designed to catch your reader's attention and hold him/her to the next line. Here are my tips for using the hook in your ad copy...
  • Don't overuse the technique. Once per 500 words is plenty
  • Use it where it will do the most good (e.g. to get people through technical content)
  • If you find yourself using it at the start of your ad, something is wrong. Rewrite the start to be more interesting
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