The bandwagon that is the Content Champion podcast rolls onwards to its 31st edition, and this time I’m happy to invite digital and communication strategist Steve Seager onto the show to talk about storylining – the best-kept secret of successful content marketing that most brands overlook.

With over 20 years’ experience in digital communication strategy across the UK, Europe and the Middle East, Steve has worked with both global brands and SMEs and is now based in Amsterdam,...

I can’t believe we’re already up to episode 30 of the Content Champion podcast. I’m really enjoying putting these together so thanks for listening on a regular basis. On the show this time I’m revisiting the subject of building authority sites with Gael Breton of Authority Hacker.

You may remember last year I talked with Brian Dean of Backlinko about the same topic – and you loved that episode – so as it’s a subject popular with many people (including myself) I thought...

Welcome to show number 29 of the Content Champion podcast, thanks as ever for listening. This time, I’m delighted to be chatting about brand storytelling with Michael Brenner, Head of Strategy at content marketing software firm NewsCred.

Michael has over twenty years’ experience in sales, marketing and leadership roles, and it was his recent posts on the ‘content marketing imperative’ and ‘betting his future career on content marketing’ that really caught my attention....

In order to help the wider community understand some of the terminology used within the content marketing industry, I’ve put together this comprehensive content marketing glossary giving definitions for many of the commonly used terms in the sector.

Currently comprising over 550 individual definitions organised in alphabetical order, this growing list is already the ultimate resource of its type to be found anywhere on the Web. A massive task to put together and format, I must thank...

Hello again, welcome to episode number 27 of the Content Champion podcast. I’m excited to announce that my guest this time is globally renowned marketing strategist, author and speaker, David Meerman Scott.

In a prolific career, David has already published 10 books – including the industry classic, ‘The New Rules of Marketing & PR’. Yet as an ex-journalist it’s David’s Newsjacking strategy that fascinates me most. His book of the same name and unique approach to this...