Hello again, welcome to episode number 19 of the Content Champion podcast. On the show this time, I’m delighted to be talking with local business entrepreneur and marketing consultant Bella Vasta.

Since leaving college, Bella has grown her house and pet sitting firm into an award winning local business – using innovative content marketing techniques to increase her customer base.

Bella’s enthusiasm and bubbly personality are very inspiring, and when it comes to...

You’ve just completed an epic blog post on a trending topic in your niche that took hours to research and several days to write.

Like any authoritative industry expert, you’ve packed the post with high value content and actionable points that are certain to solve the problems of your readers and convert them into loyal customers.

You click the publish button and prepare yourself for streams of knowledge hungry readers, dozens of comments and hundreds of social shares....

Hi guys, I’m excited to welcome bestselling author and popular blogger, Jeff Goins, as my guest on the 18th Content Champion podcast.

I’ve followed Jeff’s great work on the Goins, Writer site for nearly a year now – and he’s one of the few bloggers I find genuinely inspiring and helpful. His practical advice on being a better writer and earning a living from your work is priceless, so you really don’t want to miss this show.

Jeff has vast experience when...

Hi guys, welcome to session 15 of the Content Champion Podcast. This time I’m delighted to be talking with social media expert Jim Tobin of Ignite Social Media, about his new book ‘Earn It. Don’t Buy It’.

With 2014 already being heralded as the year of earned social media engagement for brands and marketers, Jim’s book could not be more timely.

His writing style is conversational and easy to follow – and the book not only gives examples of how social media...

I read dozens of business and marketing books every year, and am always on the look out for the next exceptional publication to inspire me and help in my work. Amongst all these I definitely find my favourites.

In this context, I thought it would be fascinating to find out what books have most inspired some of the world’s most prominent content marketing experts. So hundreds of emails later I’m very grateful to the industry insiders who took part and answered this simple question:...