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The Basics of a Sales Letter

Posted 1st November 2008 at 12:06 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=BhXElxdg9RY

A direct response sales letter, which can be a web page, magazine ad, commercial, or some other form of advertising, meant to lead the reader into some action and usually a sale, consists of three main parts. Those three parts of a sales letter are: a star, a story, and a solution.

Every sales letter needs a star. Sometimes this is obvious and the ads you read will contain a story. The ad will talk about Martha, the woman of...
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More Blog Comments - The 10 Comment Rule

Posted 31st October 2008 at 09:25 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=_6Ja2HdEg6g

Do you want more comments to your blog? Do what I do and implement what I call "The 10-Comment Rule" ... I post a blog entry, but I don't post another one until the original post gets 10 comments.

I have the ten-comment rule because I'm just like you and have been to loser forums with tons of posts and zero replies to all of them.

On a blog, there is less focus on the replies and more on the original...
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How Do You Improve Your Speaking Skills on Video?

Posted 30th October 2008 at 11:54 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=f-ZJAzMs2Jo

Do you want to speak on stage someday or host your own seminars? You can use the power of screen capture software (like Jing or Camtasia) to create your products faster and improve your public speaking skills.

My formula: record a video for a paid product, if I don't have time for that, keep the video rolling while I do something to improve my business... and don't stop the camera until I'm done. (This REALLY keeps me on task.)...
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The Real Difference Between Copywriting and Article Writing

Posted 29th October 2008 at 10:37 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=_7UbQHyh2E0

What exactly is the difference between copywriting and regular article writing? Simply put, copywriting is one of the highest paid professions, and article writing is one of the lowest paid professions. When you write sales copy, you are trying to get readers to take a specific action, whereas when you write an article, you are more often than not trying to take up space.

The first reason to choose copywriting over article...
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Does Speedwriting Work?

Posted 28th October 2008 at 09:25 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=zfOoixW6Hn4

Speedwriting, the process of pumping out content - like book chapters, sales letters, or articles - works if you apply the correct formula. That's right, it is well within the reach of the human mind, and the human body, to write dozens of articles - as many as 7 or 8 in under an hour.

Want proof? Studies have statistically shown that the average speed of human speech is 120 words per minute. When you speak at a normal rate,...
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