The term "person of influence" is something you hear in business. Many times, when we hear this term, we think of a person in a position of power - a politician, a CEO, etc.
But a "person of influence" is exactly what it says - a person that influences (or affects) others (generally a large number of people). In NM, we are often told to contact "people of influence" in order to spread the word about our biz. (And that is a good idea!)

But what I...