We recently got this query from a reader, T. T. "Mitch" Mitchell:

"… You mention that if a person provides more than one type of product or service they should have an additional website. However, if you're trying to brand your name or your business name, aren't you going to dilute the process by having an additional website for it?"

That's a question I get a lot. What do you do if you have more than one brand?

Well, I have several –...

How Arnold Schwarzenegger, Reggie Watts, Minka Kelly, Don Cheadle and One Republic mindf***ed me into a Bud Light state of blissful submission (without drinking it).

Guys, let’s be honest...you have seen a lot of commercials even just today. Most people are blind to banner ads nowadays because they are just everywhere. They basically might as well not be there just like in Communist countries. But they are there and we no longer notice them. Banner ads are outside of ourselves,...

Branding…

Face it – some marketers think that branding is fluff, others think that it ensures that your product has an identity.

With so many buzz words – is it just fluff?
Love it or loathe it – I personally think that a brand identity is vital but it is not all that. Its just a piece of a puzzle in delivering great marketing and product delivery.

I believe everyone buys in more than just the product itself. I believe there are different...

Originality means everything if you want to be a substantial option. Brands that are viewed as similar-to-a-competitor never last long, because the original is almost always better.

An original brand is more than just a logo and business name. It's more than a color scheme and an 'About Us' page. Brand is everything about your business... how customers view you and what they remember the most.

There is a part of your brand that you have absolutely no control over. As...

CANDID CONFESSION: Back in college, I walked in on my girlfriend having sex with one of my best friends. It was horrific. It was truly one of the first times I felt that I’d been ****ed over…pun intended for story purposes coming up.



Even though the image hung in my mind, and ate at me for awhile, I moved beyond it.


However, as bad the image was to me, it hung with them for much longer. Both of them, individually would apologize profusely,...