http://www.youtube.com/watch?v=mwb7WHwZDZ4

I want you to make a commitment today to write one headline per hour. That's all I want out of you.

If I came to you and said, I want 16 headlines today... you would give up. Instead, time yourself every hour. If you have a watch that beeps once per hour, that is great. When you hear the beep, go back to your piece of paper and write a headline for your product.

I don't care if you already have a product that's...

http://www.youtube.com/watch?v=G2RcItx1FFc

Find four ads from your junk mail pile or the Internet. This time, I want you to go for the larger ads. Look at each one and see if they introduce proof.

You always see proof on internet sales letters, but do you notice proof in TV and radio commercials? McDonald's marketing campaigns: "America's favorite fries according to a national taste test."

Commercials for household cleaning items show their...

http://www.youtube.com/watch?v=GqCKvjnSc68

Today I am going to tell you everything you need to know about writing BULLET POINTS in sales letters in just a couple of minutes.

Let's get real... everyone hates work. Especially when that work is lots and lots of writing. Lucky for you, even as a copywriter, you don't need to write lots and lots... because people hate to read!

When you write copy, you want your letter to be as easy to read as possible. So...

If you're interested in monetizing your site, you need to decide if you're going to do broad or narrow monetizing. Read today's post on my Writing Services blog to get more information at: Achieving Tightly Targeted Site Monetization

http://www.youtube.com/watch?v=JEdIBdqP4Us

You have a sales letter. You have grabbed their attention with a headline, given them detailed-oriented benefits using bullet points, explained your story to them, dazzled them with testimonials and other forms of proof, even delivered a great call-to-action to get them to buy. But did you forget the all-powerful P.S. statement to catch those otherwise lost sales?

All you need to know about the P.S. statement at the end of...