I'm sure you've seen them too. I'm talking about all those ad headlines that scream out such ridiculous claims as...

• Make Money Fast!
• Get Rich Quick!!
• This is not a scam!!!
• Hundreds waiting to buy from you right now!!!!
• I made $5,827 in just 3 days!!!!!

My own personal incontrovertible law of marketing states: The more exclamation marks in the sentence, the bigger the scam.

We're exceedingly fortunate that exclamation marks aren't a non-renewable resource.
...

When writing a headline or title, remember to think about benefits to the end user and keywords you can use to grab your ideal prospect's attention.

When you make your headline keyword rich and with words describing benefits to your ideal customer, you get a better search engine connection, too.

Using the tip I just explained, generally, when writing to grab the attention of men, remember they typically seek to "beat the competition." That means they are interested...

Earlier today, I was perusing my favourite sub-forum, Copywriting, and offered a few suggestions to a fellow Warrior who had asked for a critique. One of the issues that came up was that the sales letter, top to bottom, was written in English that was disjointed and far from fluent. The guy was selling an IM product, and the poor grammar and mistranslated colloquialisms killed his letter's readability and, probably, its credibility.

It doesn't have to be like this. I've seen firsthand...

An ad's headline is arguably the single most important part of the ad. It's job is to...

• Get their attention
• Make them want to read the ad

If the headline isn't doing its job, nobody is going to read the rest of the ad copy. End result? No leads, no sales, no point.

Get their Attention:

This first part of an ad headline's job is easily understood. I suspect this is why most people go all out on getting noticed, and overlook the second part of an ad headline's...

Business owners often wonder: what exactly does a copywriter do? There's no secret to it. The copywriter's job is to persuade your readers to take a desired action.

The copywriter we speak of here might be you (the business owner), a staff copywriter, or a freelancer that you have hired.

The desired action may be to buy your product or invest in your service offering; however, it may also be to download a free report or software application and provide their name and email...