One of the hardest things for me when I first started my IM business was designing squeeze pages that converted well.

I must have spent hundreds (maybe thousands) of dollars on solo ads so I could test different designs and headlines.

Well, after tons of testing, I finally found a winner. It's the "guru style" squeeze page. Basically, it's a headline, a sub headline, and a fancy image in the background. If you come up with a great headline, they work like...

I read a story, by an unknown author, about a mother wished to encourage her young daughter's interest in the piano and so took her a local concert featuring an excellent pianist. In the entrance foyer the mother met an old friend and they stopped to talk.

The little girl was anxious to see inside the hall and soon wandered off, unnoticed by her mother. Then, of course the mother became concerned when she entered the hall and could see no sign of...

The Biggest Effective EMail Marketing Secret

Without a doubt you have been told that email marketing is the way to go nowadays for good marketing sense.
BUT - Things have changed.
Unless you capture the real essence of this little secret - then you are wasting your time. I have gone through this very issue in detail - and explain why it is so important to get it right.

Use this...

Many times, people need to send cold e-mails to others they do not know and most of these cold e-mails either end up in the spam box or simply go unread for a long period of time. Everybody is busy and they need to have something to open that e-mails. In such cases, experts recommend creating a subject line that communicates the value the recipient is going to get from opening it. For instance, you may include a discount for the product or service in the subject line. Similarly, if you are offering...

Do Thorn Bushes Have Roses?

Do rose bushes have thorns or do thorn bushes have roses?

I was complaining about the pain of physical therapy yesterday when it occurred to me that I need to STOP!

The pain from the shoulder that was replaced was far worse than the temporary pain I am experiencing from the therapy! Enough already!

We humans tend to complain, complain and then complain!

We blurt out frustrations and complaints expecting...