Using Twitter for Business has become quite challenging as the social media website reaches ‘maximum marketing capacity’. This doesn’t mean, however, Twitter doesn’t still have value for promoting your business. Here at SBC TV, we started, in earnest, using Twitter to market our products and services in 2009. Back then, there was still an abundant amount of keyword specific real estate (profiles) available. For the savvy marketer, this meant interjecting sales messaging into Twitter...

Do you already use Twitter? Take into account the benefits that Twitter offers anyone interested in Networking with others for your business.

Let’s start with the basics.

What is Twitter? Twitter is a free social networking service that enables its users to send and read messages known as tweets. (Hence the name, “Twitter.”) The tweets are text-based posts of up to 140 characters and these posts are seen by all who “follow” the author. Since its creation...