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The Internet is Changing
Posted 1st December 2012 at 02:23 PM by Will Edwards
It is indeed old news to proclaim that the internet is changing; the internet has never been static and so, at least you would think, it is a self evident proposition. Having got that out of the way, I do believe that the internet is changing more rapidly right now than at any time in its history. It is changing in ways specifically designed to weed out the activities of spammers of all kinds.
Google, I believe, is busy working with Google+ and other social mechanisms to create an infinite search space that effectively moves the search experience from a one size fits all approach to a personalised one. I wrote about this previously in my article on Google's infinite search space.
We are all well aware of the Google Panda and Penguin updates. But the quest to eradicate spam from the SERPS continues and Google continually strives to identify ways that internet marketers use to actively promote their pages beyond the level of merit they really deserve. Any such activity might be termed 'spam' and so tactics that worked well for internet marketers in the past are now increasingly becoming ineffective.
In particular, I believe that link building activities are now under a great deal of scrutiny. It is no longer acceptable to build links that are not context relevant, for example. In addition, it is highly questionable as to whether anchor-text-optimised links are entirely acceptable, especially when found in large numbers. And long-tail anchor text phrases, that are unnatural within the context of a page are also very likely to be considered dubious.
We are seeing complaints that Amazon is delisting eBooks from its KDP program. Personally, I am glad to see this happening. They had a massive problem with PLR spam and were initially very slow to react. A while back, they tightened their submission guidelines and delisted a lot of rubbish i.e. spam submissions, and this activity appears to be accelerating.
Recently, looking at the stats on the Pingomatic site, I noticed that the number of daily pings decreased from around 90 million per day in October to around 60 million per day in November. That's 30 million pings per day less than normal. There could be many reasons for that stat, of course, but the question on my mind is, why? Something has changed there – something big. Could it be that spam blogs are being identified and filtered? Your guess is as good as mine, but for what it is worth, that is my guess.
You will hear more and more people complaining about their sites being delisted, their eBooks being dumped by Amazon and their rankings plummeting. Old tactics are becoming worn out and fresh new approaches are necessary to succeed in the new web that continues to be shaped by social networks and user interaction. The next big challenge for the engines is indeed social spam because even now, as the search engine algorithms are adjusting to the social dimension of the web, the social networks are already being spammed to death.
However, what all of this also means is that a lot of competition is going to bite the dust. It means that those people who employed dubious tactics to get their thin content sites artificially ranked higher than they merit are going to gradually fall by the wayside. It also means that those not savvy enough to wake up and smell the coffee, preferring to stick with outdated advice spouted by those who know no better, are also going to fall foul of the new order of things.
Yes, the web is changing! The question is: are you ready for it? Make sure you follow my challenge at the Monify.Me blog and learn what is working right now.
Google, I believe, is busy working with Google+ and other social mechanisms to create an infinite search space that effectively moves the search experience from a one size fits all approach to a personalised one. I wrote about this previously in my article on Google's infinite search space.
We are all well aware of the Google Panda and Penguin updates. But the quest to eradicate spam from the SERPS continues and Google continually strives to identify ways that internet marketers use to actively promote their pages beyond the level of merit they really deserve. Any such activity might be termed 'spam' and so tactics that worked well for internet marketers in the past are now increasingly becoming ineffective.
In particular, I believe that link building activities are now under a great deal of scrutiny. It is no longer acceptable to build links that are not context relevant, for example. In addition, it is highly questionable as to whether anchor-text-optimised links are entirely acceptable, especially when found in large numbers. And long-tail anchor text phrases, that are unnatural within the context of a page are also very likely to be considered dubious.
We are seeing complaints that Amazon is delisting eBooks from its KDP program. Personally, I am glad to see this happening. They had a massive problem with PLR spam and were initially very slow to react. A while back, they tightened their submission guidelines and delisted a lot of rubbish i.e. spam submissions, and this activity appears to be accelerating.
Recently, looking at the stats on the Pingomatic site, I noticed that the number of daily pings decreased from around 90 million per day in October to around 60 million per day in November. That's 30 million pings per day less than normal. There could be many reasons for that stat, of course, but the question on my mind is, why? Something has changed there – something big. Could it be that spam blogs are being identified and filtered? Your guess is as good as mine, but for what it is worth, that is my guess.
You will hear more and more people complaining about their sites being delisted, their eBooks being dumped by Amazon and their rankings plummeting. Old tactics are becoming worn out and fresh new approaches are necessary to succeed in the new web that continues to be shaped by social networks and user interaction. The next big challenge for the engines is indeed social spam because even now, as the search engine algorithms are adjusting to the social dimension of the web, the social networks are already being spammed to death.
However, what all of this also means is that a lot of competition is going to bite the dust. It means that those people who employed dubious tactics to get their thin content sites artificially ranked higher than they merit are going to gradually fall by the wayside. It also means that those not savvy enough to wake up and smell the coffee, preferring to stick with outdated advice spouted by those who know no better, are also going to fall foul of the new order of things.
Yes, the web is changing! The question is: are you ready for it? Make sure you follow my challenge at the Monify.Me blog and learn what is working right now.
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