It is indeed old news to proclaim that the internet is changing; the internet has never been static and so, at least you would think, it is a self evident proposition. Having got that out of the way, I do believe that the internet is changing more rapidly right now than at any time in its history. It is changing in ways specifically designed to weed out the activities of spammers of all kinds.

Google, I believe, is busy working with Google+ and other social mechanisms to create an...