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How do you figure out what is your best content? (to send via email as introduction campaign)

by lowriderzzz
26 replies
Hi experts in email marketing!

I'm working on creating a welcome/introduction email series where in two-three emails, upon signing up for my newsletter I get new subscribers to get to know who I am what I do and thus increase their trust in me.

For that purpose in my second and third email, I want to send them 3 of my top best blog posts over the year.

However, my question is how in your opinion would be best to determine which exactly are my best blog posts. What metric would you look to determine which are the best ones. Will it be just plain the most visited or the ones that they stayed the most at or those that got the most clicks to the CTA at the bottom or better some ratio between all or some of those metrics.

If you have some experience running similar campaigns I would be more than happy if you could share.

Cheers!
#campaign #content #email #figure #introduction #send
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  • Profile picture of the author WF- Enzo
    Administrator
    Okay, so which blogs have the most views and interactions? I'm sure you have Google Analytics setup?
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    • Profile picture of the author lowriderzzz
      Originally Posted by WF- Enzo View Post

      Okay, so which blogs have the most views and interactions? I'm sure you have Google Analytics setup?

      Hi! Sure, I do have GA, (Google search console as well).

      So you suggest picking as best content the ones that have the most views?

      What do you mean by interactions? Clicks on the CTA I guess?
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  • Profile picture of the author Youcanconverttosales
    I would pick the ones that have the most engagements.

    What is your goal though?

    What is your mission in sending out the three blog posts?
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    • Profile picture of the author lowriderzzz
      Originally Posted by Youcanconverttosales View Post

      I would pick the ones that have the most engagements.

      What is your goal though?

      What is your mission in sending out the three blog posts?
      The goal is to increase trust by building a relationship. The mission is to give them value relevant to their desires and needs so their trust increases and thus they keep opening more of the emails that I send them down the road.
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  • Profile picture of the author Mubbasher Ahmed
    Greeting,
    Use GSC data. And I would like to suggest you use the most CTA for your email marketing.
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  • Profile picture of the author agmccall
    People do not get on your list because they want to know you. They get on your list because you promised them something. Give them what they expect.

    al
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    "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

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    • Profile picture of the author Youcanconverttosales
      Totally agree.
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    • Profile picture of the author lowriderzzz
      Originally Posted by agmccall View Post

      People do not get on your list because they want to know you. They get on your list because you promised them something. Give them what they expect.

      al
      Sure what you say is true, however, people BUY from other people they trust, like and... know. That's why everyone who makes money with email knows that the money is not in the list (the size of it) but in the relationship you have with your subscribers.
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    • Profile picture of the author Ayo Iji
      Truer words have never been spoken.

      Getting to know you (the list owner) should be a side-effect of giving value to the subscriber.

      E.g. if your list is regarding skin care, tell me when you got into skin care, books you read relating to skin care and health, stories relating to your skin journey, etc.

      Give the members what they want, and tie yourself in only in ways that help accomplish that goal.

      List members only want to know the side of you that relates to their goal. Subscribers are too busy to learn irrelevant aspects of your personal life story.

      For example, don't tell me you're an only child, unless that helps you deliver the value you promised the subscriber.

      That's what's worked for me.
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  • Profile picture of the author kriveculifestyle
    Originally Posted by lowriderzzz View Post

    Hi experts in email marketing!

    I'm working on creating a welcome/introduction email series where in two-three emails, upon signing up for my newsletter I get new subscribers to get to know who I am what I do and thus increase their trust in me.

    For that purpose in my second and third email, I want to send them 3 of my top best blog posts over the year.

    However, my question is how in your opinion would be best to determine which exactly are my best blog posts. What metric would you look to determine which are the best ones. Will it be just plain the most visited or the ones that they stayed the most at or those that got the most clicks to the CTA at the bottom or better some ratio between all or some of those metrics.

    If you have some experience running similar campaigns I would be more than happy if you could share.

    Cheers!

    I bring people to my email list with my lead gen, that brings value. It can be e-book or some free training... and after that I offer them through email my main business.
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  • Profile picture of the author Mr Winner
    It is true that the money is not necessarily in the list, but in the relationship.

    So talk to your subscribers as you would with your friends, be open and honest with them, and let them get to know you.

    Because the better they know you, the more they trust you. And the more that they will buy from you.

    Stories are a great way to build the relationship, and when telling a story you can always pitch a product at the end that relates to the story.

    Storytelling is probably the most effective way to drive sales through email marketing, and marketing in general.
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  • Profile picture of the author Charlotte Rosenberg
    Choose a blog posts that has high engagements and tweak it to a friendly manner that builds relationship with your email subscribers.
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  • Profile picture of the author scidi
    I always start with a question.

    Literally try to make it as... not typical as possible. Very personal.

    ""Welcome to the list. Tell me, what brought you here? Simply hit reply to this email and I'll guarantee that I'll personally reply to you. ""

    And I actually do reply. Not nearly everyone replies. Maybe 1 out of 10 or even less. So it's not a lot of work. But it's damn personal!
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  • Profile picture of the author AffiliateAware
    The best content is the content that your subscribers wanted to see in the first place when they subscribed to your list. Think of the copy on your landing page, or the ads that led them to click and visit your landing page. That will determine what your best content is and what they want to see. If you want to be sure, you can ask them within the first email and ask them to vote what kind of content they want to see.
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  • Profile picture of the author maxdosh
    If you had jetpack set up from the start I think you can use the top posts widget to automatically display your best posts in the sidebar
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    Discover new ways to make money online
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  • Profile picture of the author Muzaffer Bhat
    Content is the king. It should be fresh, unique and useful to your readers wherein they find what they are looking for. It must solve their problems. So they can stay with your further for their more benefits.

    None can buy from you until they trust you and feel your have a solution for them that no one is offering. The buying process is the result of a good relationship you hold with your customer.

    Content makes this possible to develop trust and online credibility. So be careful while writing. It can make your or break you. Accordingly goes your emails and campaigns. Be unique. Help people. That is the entire game.
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  • Profile picture of the author jamesmason1432
    Hey,
    My Name is James Mason a digital Marketing expert. According to my experience campaign is better than general email in email marketing because in campaign you can get exact leads for your business.
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  • Profile picture of the author james702
    You can conduct an audit that will show you what content users prefer most or what information they search for on your blog. Ideally, you need to know your audience, their needs, and preferences in order to naturally offer them what they need, without being persuasive.
    And that valuable piece of information would be an incentive to explore more.
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  • Profile picture of the author gmbseoxx
    Hi experts in email marketing! I'm working on creating a welcome/introduction email series where in two-three emails, upon signing up for.
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  • Profile picture of the author Wit And Verve
    Engagement is key. If the content fails to rope me in, I would stop reading. It is okay to assume that the most-visited blog post is winning, in terms of engagement. As long as the content is relatable, ticks off the box, keeps me hooked in, the chances of turning leads to customers are bright.

    In my opinion, posts with a higher number of views are a safe bet.
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  • Profile picture of the author Stevelim Funnel Design
    For me I would rather like go to the content that people most engaged with. Like people can relate and sounds realistic. People nowadays needs an inspirational words especially we are now facing pandemic crisis. Be real and express what you truly feel and who you really are on your blogs. People love true people!

    Yes, I agree with you. Creating a good relationship with your readers or subscribers play a great role specially if you are just starting.
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    I build high-converting landing page to attract sales and increase brand awareness : https://www.convertmission.com

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  • Profile picture of the author uchrisbrow
    What is your best content, is question and answer content.
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  • Profile picture of the author adammoore
    First of all, you need to have a big e-mail list to measure AB testing. If you only have 100 subscribers, your data won't be that meaningful. Say you have 50,000 or more, you could split test two different e-mail templates, and send 25,000 to each. You need to make sure you got all the tracking links set up in the e-mails, so you can measure clicks and so on. Then analyze the data, and you should know which one works best.
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  • Profile picture of the author N1coleW
    I would choose those that have the highest engagement. Or you can also pick 3 main metrics, identify best posts based on this metrics them and here you go you have your 3 main posts
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