Integrating eCommerce, via shopping displays, live-streams, integrated promotions, etc., has give TikTok a new way to enable effective monetization, so that creators can get paid for their efforts. They say: ... [read more]
The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Where your technology expenditures top marketing budgets, ensuring your marketing ... [read more]
Snapchat believes privacy is an increasing priority for social media, and more people are looking to stay connected without fear of judgement. Given the various controversies and concerns, it's no ... [read more]
TikTok surely changed the way users are engaging with content creators and brands, as they not only see the latest trending content but also invites users to contribute and Duet ... [read more]
People are spending a lot of time on social media, so it's a given that more are getting at least some of their daily news content from social platforms. And ... [read more]
Have you ever had your Facebook account hacked? If it hasn't happened to you, I'm sure you know someone who has, with phishing attacks particularly increasing s scammers seek to ... [read more]
As a content creator, you'd want to improve your strategy and share content that will generate more engagement with your audience. And more engagement generally means you get more conversions ... [read more]
Snapchat now has about 347 million daily active users, and while many people might think that pales in comparison to Instagram's daily users, Snapchat still holds value for advertisers - ... [read more]
For a lack of better word, TikTok is addictive with consumers spending hours everyday just scrolling on the app's For You feed. And that addictive newsfeed led to new consumption ... [read more]
Platforms like Instagram, Facebook, and TikTok gave birth to quite a new way of eCommerce: live stream commerce. That method of "selling" is particularly prominent in the Asian region, where ... [read more]
If you're working in a startup, and are still learning the grips, this infographic can provide you a basic inbound marketing campaign to help get you started. Here's a breakdown: ... [read more]
A new article on Social Media Today thinks that TikTok has transformed the social media landscape, with many of the app's key features becoming so popular that they've forced every ... [read more]
A new article on Social Media Today that with video being the most engaging content type online, there is an ever-increasing network capacity and improving mobile device functionality, and that ... [read more]
A new article on Social Media Today reports that video is the most engaging content format on social media, with short-form video quickly rising as the key communication and connection ... [read more]
Gen Z consumers are increasingly looking to spend with brands that take a stand on social issues, with social media platforms providing a means for businesses to connect with their ... [read more]
A new article on Social Media Today reports that the FIFA World Cup tournament is being held in November this year, which will see your social media feeds filled with ... [read more]
We know influencer marketing is massive, and we know a lot of brands have jumped shipped, pouring in money to grow their businesses. As with any other marketing strategy, using ... [read more]
Are you looking for ways to liven up your business' social media feed? Want to share a good mix of content to help you stand out from the crowd, and ... [read more]
A key element of any effective social media marketing strategy is consistency, and posting at a regular enough rate to keep your audience engaged and interested in your brand and ... [read more]
Twitter's carousel ads are an engaging and enticing format that captures attention in-stream through variable images and text. Carousel ads have always been one of the better performing Twitter ad ... [read more]
You're an expert on your focus subject, you've spent years researching and refining your knowledge, and you have valuable insights to share that could help others, while also helping to ... [read more]
If you're just getting started with a LinkedIn advertising campaign, you want ensure that you have all your bases covered. And this infographic provides an essential LinkedIn ads checklist, broken ... [read more]
It's no secret that content is time-consuming. However, some marketers are so focused on whittling down that time, on cutting corners just to "get something out," that they ultimately ... [read more]
You can exceed your search performance goals with these five Google tools that help publishers diagnose problems and improve rankings. Google offers a constantly updated suite of tools that ... [read more]
A new article on Social Media Today reports that YouTube has published a new 'Culture and Trends' report, which incorporates insights from 10 countries to provide some perspective on what's ... [read more]
While VR is the future, which will eventually facilitate the metaverse and more immersive digital experiences, AR is also playing an increasing role in advanced consumer connection, with a range ... [read more]
Gen Z is now becoming the most influential consumer segment, and these digital natives have already changed spending habits in a big way. Ergo, these are driving changes in the ... [read more]
Understanding how and when to use infographics can help improve your audience engagement, improve brand recall, and instantly grab new readers' attention while effectively communicating key points. As well as ... [read more]
Email marketing funnels help marketers win customers at every stage of their purchase process; from lead generation to customer retention, funnels are crucial in achieving your marketing goals. Here's ... [read more]
Email marketing is a tried and tested method of reaching out to new and existing clients. From SMBs to Fortune 500 companies, everyone's practically reliant on email marketing. However, many ... [read more]
Are you looking for ways to measure your social media performance? Want to know the KPIs you should track to work your way to success? Here's an infographic showing you ... [read more]
Marketers go ways to improve conversion rate -- better copy, optimised images, expansive social media followers, good SEO click-through rates, among others. But if your user experience is bad, you're ... [read more]
Copywriting is a tough skill to master. And despite spending countless hours trying to perfect your message to get your point across, you only get one shot at a good ... [read more]
Marketers often downplay planning their social media strategy, and often always assumes that, in this case, launching a Facebook ad is a sure win. But your strategy needs to be ... [read more]
If your LinkedIn is getting a little bit monotonous, or if you're simply looking for more content ideas to share on the professional social network, we've got you a couple ... [read more]
With more than 52 million daily active users, Reddit might not be the social media platform for marketers looking for a massive user base. Don't count Reddit out though - ... [read more]
Sometimes, your content on social media can get boring, or you might lose ideas or something. We have tips, neatly laid out in an infographic, on what social media content ... [read more]
As economic activities gradually ramp up, we're seeing more companies increase their recruitment activity to address increasing business demands. However, businesses have shifted to remote working with more people accustomed ... [read more]
Despite its issues concerning the handling of user data, TikTok has been successful and paved the way for a flux of organic, creative content which has been the platform's central ... [read more]
Having a website search function is critical to any business's success. However, many sites have trouble providing customers with relevant search results and gaining actionable insights from the data. People ... [read more]
Search engines have started rolling out voice search, and with 71% of consumers already preferring to ask a voice search query, there's no going back. Voice search is expected to ... [read more]
Professional social network LinkedIn shared a new resource that will surely help marketers branch into international markets, thereby providing a vast range of insights into key trends and shifts as ... [read more]
Over and over again, content marketing is not easy. And even if you've already devised a thorough strategic plan, don't expect instant results right away. Your content marketing strategy will ... [read more]
YouTube Analytics is getting five updates designed to give creators access to more data on how users engage with their channel's content Here's a rundown of each update. <p><h2><b>Membership Metrics</p></h2></b> ... [read more]
Some say that PPC traffic is considered "easy traffic". You just allocate a budget, strategise a campaign, hit the button, and you're pretty much good to go, twiddling your thumbs ... [read more]
Google Ads is not the only way to find new clients and engage existing ones. Nowadays, it's not uncommon to see certain industry CPCs well over $50 per click. With ... [read more]
If your Facebook advertising campaign isn't generating enough conversions, there are some creative fixes that can significantly increase your conversion rate. Facebook advertising, in conjunction with PPC advertising, is a ... [read more]
A new infographic on Social Media Today shows that content curation can play a key role in boosting your digital marketing performance. Content curation can play a key role in ... [read more]
The first weeks of 2022 is usually the time for planning and strategizing campaigns for the rest of the year. If you have started drafting your plans for the year, ... [read more]
Webinars can be a powerful element of your marketing strategy. The key is not to treat them as a bonus action, but as an integral part of the whole plan. ... [read more]
There's no questioning the power of social media - and it just continues to grow with perhaps no end in sight. Social media has evolved from a mere communication tool ... [read more]
Marketing is now vastly digital, with brand strategies primarily aligned towards, well, digital -- social media, SEO, email, among others. That makes print marketing impractical. After all, the market for ... [read more]
More and more marketers realise the value of influencer marketing, with a projected expenditure of $4.6 billion in the US alone. As influencer marketing continues to grow, so do the ... [read more]
According to Meta, women are three times as likely as men to experience online sexual harassment. International Women's Day is being held this week, so Meta is sharing tips to ... [read more]
If you're a startup that's looking to get started on social media, and you need help planning a strategy for your business, here's an guide on how to create a ... [read more]
With a whopping 500 million daily active users, never count out Instagram in your 2022 strategies. Adding new guidelines and tweaks will surely help improve your results, and get more ... [read more]