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Here's an infographic from Spiralytics providing a visual comparison of inbound and outbound lead generation, and how you can apply both strategies to your marketing plan.

When we speak of LinkedIn, we usually associate it with work. It's basically a social network for professionals. On the other hand, gamers are usually on Twitch, YouTube, or Facebook ... [read more]

If you happen to run ads on LinkedIn, the key to maximising your ad performance is in effective targeting. And LinkedIn users have a high purchasing power because they're all ... [read more]

Facebook has just announced the new cross-messaging functionality that will link Messenger and Instagram Direct. Facebook explains: "We're connecting the Messenger and Instagram experience to bring some of the best ... [read more]

Zenesys is sharing their tips on the best time to post to maximise your social media's follower engagement. Of course, the tips are based on best practices, and post times ... [read more]

Microsoft, LinkedIn's parent company, reported record-levels of platform engagement, and has recently crossed 700 million members. And that number will still increase as marketers maximise the potential of LinkedIn to ... [read more]

Every business needs an online presence to function and survive. Here are the 15 tools recommends, laid out neatly in an infographic.

Google shared an infographic about some of the most commonly-asked questions on AdSense to help web publishers maximize Google ad revenue oppy's, as well as stay within Google's monetisation rules. ... [read more]

LinkedIn believes that 92% of first-time website visitors aren't there to make a purchase. This is where retargeting comes to play, enabling you to re-engage interested potential customers by prompting ... [read more]

Email marketing is an old but effective way of reaching out to new and existing customers. While not everyone likes to read emails (commercial or personal), nevertheless here's an infographic ... [read more]

A new, interesting article on Marketing Dive examines how several months of pandemic measures and civil unrest in the US might be affecting marketers and marketing budgets directed at TV ... [read more]

A new article on Search Engine Journal reveals Google just announced the launch of a new way for businesses and content to monetize events. Google just made an announcement about ... [read more]

YouTube has just released its Community Guidelines Enforcement report. The report outlines all actions that the platform took for rule violations, and this one for between April and June. ... [read more]

Image source: Jack in the Box Restaurant chain Jack in the Box is running a gamified ad on Spotify which gives listeners a chance to win free tacos with ... [read more]

Let me quote the article I wrote this January: "Text messaging. It's arguably the fastest way to reach someone. Need to catch up with a friend? You can quickly send ... [read more]

Local communities have mushroomed ever since the start of the pandemic, and these communities have encouraged a lot of people to lend a virtual helping hand. They could support local ... [read more]

Marketers and content creators all use Stories and videos for all sorts of stuff - promote local businesses, sell food, share information, among others. And both Facebook and Instagram come ... [read more]

Okay this is funny. Business Insider reports that Burger King Belgium is giving 250 customers facemasks with their orders custom-printed on the masks. Image source: Business Insider Customers can post ... [read more]

Facebook is launching a new Educator Hub for US users, and is aimed to help students, parents, and teachers with vast educational resources that focus on improving learning outcomes ... [read more]

We all follow hundreds of Facebook pages, and these pages may or may not flood our news feed with both usefulness and nonsense stuff. Whatever the case maybe, Facebook is ... [read more]

Bot accounts have suddenly mushroomed on Instagram, sending group spam messages to users. And Instagram will intervene, announcing a new verification process on profiles found to exhibit suspicious behaviour. ... [read more]

Twitter announced that they're fully rolling out new tweet reply controls to all users on iOS, Android, and Twitter web. According to Twitter: "Here's how it works. Before you ... [read more]

Image source: Wallpaper Flare If you're a Spotify user in India or Southeast Asia, you can now belt out tunes more accurately as the music streaming service launches its ... [read more]

Google announced on Twitter and YouTube their first ever virtual conference, aptly named Google Virtual Webmaster Unconference, on August 26. The "unconference" means that participants get to choose which ... [read more]

Images source: Search Engine Journal Facebook just updated the Chat Plugin for businesses so that people can chat with the business without logging into Facebook. This will make communication ... [read more]

Instagram just announced the availability of Reels to 50 regions including the US. For those in the know, Reels is Instagram's answer to TikTok. Reels lets people create videos ... [read more]

In a recent The Verge , WhatsApp's latest beta version (v2.20.13) introduces dark mode. The new dark mode can be enabled in the Chats section under the Settings menu. Of ... [read more]

A new article from Search Engine Journal discusses Pinterest's new news feed algorithm update which will show certain types of content more often, as Pinterest's usual content ranking uses ... [read more]

If you're using Messenger Rooms to host focused-group discussions, you can now broadcast them to Facebook Live. According to Facebook: "Turning your room into a Facebook Live broadcast makes ... [read more]

A new article on Mobile Marketer reports that cellular data consumption on smartphones increased 75% in March this year, and was up 27% from February as people spent more ... [read more]

Snapchat announced a new closed beta of brand profiles, and will provide brands with more ways to connect to Snap users. And as explained by Snapchat: "Brand Profiles offer ... [read more]

Social media is teeming with issues including equality, diversity, and cultural representation. One mistake and it's a surefire PR nightmare. And this is where YouTube's new infographic comes in. Check ... [read more]

You can't deny it - TikTok is rising. It even saw a momentous increase in usage activity during this pandemic. So, here are 10 important stats you need to know ... [read more]

Facebook is stepping up its eCommerce efforts on WhatsApp as they maximise the 2-billion active user base. As I've mentioned on WhatsApp's updates, they're rolling out QR codes for businesses. ... [read more]

TikTok just launched a new business platform, aptly called TikTok for Business, which provides marketers with resources and tools to help them maximise the short-form video app for ad ... [read more]

While live sports have shut down due to the pandemic, the conversations on Twitter have not. In fact, there's hype surrounding the return of the four major sports leagues in ... [read more]

Tiktok announced that its self-serve ad platform is now open to all businesses globally. This gives businesses the resources and flexibility to engage with their audience with TikTok as ... [read more]

Image source: Search Engine Journal I just hate receiving invites asking me to like a page whether it's on Facebook or LinkedIn. So in an effort to cleanup the ... [read more]

The social network giant announced a new newsfeed algorithm update for news, which puts emphasis on original reporting, and will boost content from legitimate news websites which share information about ... [read more]

Image source: YouTube Google published a resource explaining the intricacies of YouTube, and offering a detailed look at the platform. Some of the highlights include Google's commitment to making ... [read more]

Google announced in their blog a new update which will defaultly delete user data after 18 months. According to Google: "Last year we introduced auto-delete controls, which give you the ... [read more]

The social media giant announced a new, six-week digital marketing courses for small and medium enterprises. According to Facebook: "We're bringing free, digital marketing education to businesses all over the ... [read more]

The Redmond giant announced that they're shutting down its Mixer game streaming platform, and will merge existing Mixer users to Facebook Gaming. Per Microsoft: "It became clear that the time ... [read more]

Lately there has been an increase in webinars and podcasts as content creators strived to increase digital engagement with their audience when many are still staying at home. And while ... [read more]

Working our way through a skill has been pretty much the same - we train under the tutelage of an expert, we start working through small tasks, then moving on ... [read more]

With more areas locking down for quarantine amidst the COVID-19 pandemic, millions of knowledge workers would have to contend working from home for the time being until the curve is ... [read more]

Because of the pandemic, in-person events have shifted to virtual events. If you happen to have planned such events through the year, it's best to conduct these events online ... [read more]

According to Rachel David, CEO of Hashtag communications, "advertising stayed relatively the same for about 50 years, until the internet and social media came and disrupted it." And well, we ... [read more]

Despite multiple issues concerning how they handle user data, TikTok sees a steady rise of business users, and it actually makes sense - it's a good platform for promotion. The ... [read more]

There's no question infographics are effective in delivering your strategy and message across. In fact, infographics resonate well with audience, and according to Landt.co here are the six essential elements ... [read more]

Watch this video of Dr Terry Wu from New Neuromarketing. In this TED Talk, Dr Wu talks about how and why people buy. It's basically consumer behaviour in a new ... [read more]

TikTok, despite its controversies about handling user data, has seen a massive surge in usage especially during the pandemic as people are quarantined and looked to pass the time away. ... [read more]

Spotify Premium users have a new feature - Group Sessions. This allows users to take control of whatever's playing in Spotify Queue. A Group Session host can share a scannable ... [read more]