A new article on Martech.org reports that as the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer ... [read more]
As the adage goes, email marketing is still one of the most effective and arguably affordable ways to reach out to customers. Having a constant and steady email newsletter system ... [read more]
With this new webinar from Martech.org, you can learn how to overcome the loss of third-party cookies by connecting the dots on your customers' identities. In this competitive environment, marketers ... [read more]
A new infographic on Social Media Today shows that while TikTok, and short-form video, has taken the mantle as the trending engagement option of choice for many, Stories still offer ... [read more]
A new article on Martech.org reports on how brands can win over customers with empathy. "When it comes to empathy and marketing, I'm not talking about campaigns that pull on ... [read more]
Google announced via TechCrunch that they are ending Google Station, a free public Wi-Fi programme which was launched in over 400 railway stations in India, and thousands more in other ... [read more]
Contemporary marketing dictates that upfront and hard selling is often frowned upon. You see, if you just straight tell your customers to buy your product, you won't get any attention ... [read more]
It's almost 2022, and if you still don't understand the importance of having a mobile-friendly website by now, you'll lose a lot of visitors. As we know, mobile usage is ... [read more]
Marketers should start looking at the increasing influence of Gen Z, and they will soon become the biggest consumer group. Accounting for more than US$140 billion in direct spending in ... [read more]
A new article on Martech.org reports that personalized CX can help marketers unify customer journeys. One of the most frustrating things for customers is a fragmented brand interaction. And with ... [read more]
When you create an account on Warrior Forum and you post a WSO, you are required to have a valid checkout link which leads to a valid payment gateway. This ... [read more]
A new article on Search Engine Journal reports that if you're ready for the holidays, you can get some final, last-minute SEO and SEM strategies in place to make the ... [read more]
Both TikTok and Instagram have more than a billion users, and both have been focusing on video content. But which platform is worth the ad spend? Here's an infographic summarising ... [read more]
A new article on Search Engine Journal reports that if you are looking for more privacy or an ad free search experience, there are now twenty alternative search engines to ... [read more]
Here's a video of blockchain enthusiast Joe Shaw talking about crypto investment, and the salient points are: Investment isn't about floating on a river; it's about choosing the river that ... [read more]
A new article on Search Engine Land says that people want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization ... [read more]
Branding is a key factor in the consumer's decision-making process. It has the power to influence customers on their perceptions and experiences with a product. There are risks that customers ... [read more]
According to Social Media Today, over the last few years, LinkedIn engagement has gone through the roof, with the company reporting record levels of on-platform activity -- specifically, engagement with ... [read more]
Social Media Today reveals that with eCommerce on the rise, more businesses are now considering their online store options and how they can align with evolving consumer behaviors and needs. ... [read more]
A new infographic on Social Media Today shows that local landing pages can play a key role in small business discovery, and ensure you get maximum value from your SEO ... [read more]
Social Media Today says that if you're looking for ways to grow your small business and you want to know the best marketing channels you should dedicate some budget towards, ... [read more]
A new infographic on Social Media Today shows that if you want to build your Instagram audience and maximize engagement in the app, you need to start with the basics. ... [read more]
A new infographic on Social Media Today illustrates Snapchat insights on how the platform helps people maintain a connection with friends, in alignment with International Friendship Day, which was celebrated ... [read more]
A new article on Social Media Today reports that LinkedIn has published a new guide to help businesses maximize their longer-term branding goals, in alignment with short-term sales targets, in ... [read more]
A new infographic on Social Media Today shows that if you've been looking for ways to improve your SEO performance and you want to optimize your content for Google and ... [read more]
According to a Social Media Today infographic, if you're looking for ways to improve your business blog, you can now learn how to plan and optimize your posts to get ... [read more]
The social giant launched new cloud-streamed games, enabling Android and web users to instantly play - no downloads necessary. Facebook explains: "Today we're announcing that Facebook Gaming has launched several ... [read more]
A new infographic on Social Media Today reports that TikTok has underlined the importance of sound in your on-platform promotions, with new research conducted by MRC Data and Flamingo providing ... [read more]
A new infographic on Social Media Today reports that in the wake of the pandemic, regions are now seeing a significant shift in employee attitudes, with the global shutdowns sparking ... [read more]
A new infographic on Social Media Today shows that if you're only just getting started with a marketing plan for your business, there are seven important techniques you should use ... [read more]
Social Media Today says that as a result of more people now tuning into the platform's audio-only options, including YouTube Music, last November, YouTube announced the addition of audio ads ... [read more]
It's 2021, where almost every app can be downloaded from an app store, for free. And as a digital marketer, you'll benefit from these productivity apps. Here's a rundown of ... [read more]
Creative block doesn't spare even the best content writer. In fact, it's completely normal to experience creative blocks so here are some ideas to help you find new content ideas ... [read more]
Picture this. You're in a Zoom meeting with a prequalified client, and you're about to make that presentation to that client. Yes, with remote meetings come these presentations which ... [read more]
Here's an infographic from Branex as they share insights on how to increase brand awareness, and increase trust with your audience.
Yes, there are tons of successful strategies that businesses implement on social media. And yes, promoting your business on Facebook works however it's become so ubiquitous that the eponymous social ... [read more]
We know the drill - we enrol in SEO-courses, take exams, learn the best methods, and put them to good use. Over time these strategies become obsolete and are ... [read more]
Developing your personal brand on social media It's like a broken record, but we all know that social media is a very important tool for marketers and professionals to ... [read more]
Influencers have shown their bigger, well, influence last year due to the COVID disruption that forced businesses to shift to digital. And yes, influencers have high potential for growth with ... [read more]
We live in a time where trends change almost everyday. After all, if your business wants to remain competitive in today's online-centric landscape, you must adapt to the rapidly-evolving ... [read more]
Another year, another trend and process shift. Last year saw a reactive response due to the pandemic. Now that everyone has adapted to the pandemic, expect trends such as increased ... [read more]
Browser-based graphic editor Canva will soon launch Canva Video, according to Business Insider Australia. As the name suggests, Canva Video is a new video editing software which is expected to ... [read more]
Consumer behaviour drastically changed during the COVID-19 pandemic, and saw a boost in eCommerce spending. And that shift to eCommerce isn't projected to go away soon even after the pandemic. ... [read more]
For starters, they already know your product and have an idea of your offer. And these customers want to feel valued and taken care of. You don't want them giving ... [read more]
Here's an infographic from WebFX showing how to get started with a Facebook Ad campaign for your business. This is particularly useful for beginners who are just starting with their ... [read more]
We all use different tools and apps to make our workflow easier and smoother. But with so many apps to choose from, it can be difficult which app to use. ... [read more]
We all know how advertising has evolved. Back then, TV was the dominant medium, with print media joining the fray. Soon, digital media gained pace with pop-up ads during the ... [read more]
Every social media manager needs a thorough competitive analysis so they can fully understand how their brand is stacked against, well, the competition. Here's an infographic from Social Insider showing ... [read more]
WhatsApp is the most popular messaging app in the world with over 2 billion active users, and while it's an afterthought for brands and businesses, you have that 2 billion ... [read more]
Influencers have changed the way brands sell. Traditionally, a brand must pay a well-known celebrity to endorse their product. That strategy still works for big brands (i.e. Snoop Dogg and ... [read more]
Just like last year, Shutterstock released its annual listing of colour trends for 2021. This annual listing aims to predict key visual shifts for the upcoming year based on usage ... [read more]
There's no singular best time to post on Instagram. It will always be based on a range of factors, and post times are likely unique to your audience. But you ... [read more]
Infographics are effective in presenting crunching numbers without making these numbers look complicated. Here's an infographic on how to improve your infographic design.
WhatsApp just rolled out new features including animated stickers, new dark mode options, QR codes, and new video call options. And because Facebook is merging the backends of Messenger and ... [read more]
Instagram was launched in 2010 for iOS users. Back then it only allowed photos to be uploaded in a square (1:1) aspect ratio at 640x640 resolution. In 2012 Facebook acquired ... [read more]
Here's an infographic from Miss Details which shows the best practices of creating a successful brand identity, especially for startups and MSMEs (micro and small enterprises).