This isn't that friggin hard

Stop it.

Stop complaining, crying, and $*&^ over how "hard" offline marketing is.

The truth is this - it's easy.

How do I know - well lets see here - I built my business from nothing to 6 figures during the time everyone in the media was calling "the greatest recession ever".

You're problem isn't that you don't have enough information - it's that you don't have the focus, discipline, and determination to make your dreams come true.

Tough words to hear I know - but as someone who has been where you are it's easy to beat.

Here what you need to do.

Work on the fundamentals: Look all business comes down to three things.

1. Getting new leads. New customers are the lifeblood to any business. Don't believe me? Stop trying to get new customers and call me in a year. Chances are you'll be out of business.

#2 Converting those leads. Look you spent all that time and energy to get them "in the door" you better have a system that works for you. Note I said system - not some wing it mentality where you hope everything goes well - but a proven system that converts leads to buyers more times than not.

#3 Get them to buy more stuff. They made it in the door, they want to buy, now get them to buy even more. Upsells, downsells - you name it - the key is just to get them to spend as much money as possible for the greatest ROI possible. This doesn't mean soaking them for all their money with useless crap - sell them exactly what they want and need but do it for the highest prices possible.

Stop learning, start doing: Look no one makes a dollar reading, watching, and thinking. We all make money by doing something. Who cares if it isn't perfect, you screw up, or even fall on your face once or twice?? That's why it's called learning because we never stop improving.

I spent the weekend with a multi-millionaire and just watched what he did.

While he spent a part of every day learning something new - the biggest thing he did was take ACTION on the ideas he had learned that day in order to make money.

Ideas without action are worthless. To quote my friend Gary Halbert - motion beats meditation every time.

Focus. I have a dog named Ricky. He's a great little dog and the only thing Ricky loves to do is chase tennis balls. I don't care what time of day it is or how hot it is outside he loves to fetch the ball. He's been so focused on catching the balls that every once in a while he'll forget where a tree or the fence is and run into it.

Problem is - a lot of you are just like him. You're running from one thing to the next and you never really focus on one thing and make it your own. Before you know it time has passed by and frustration beings to mount.

Next thing you know you're thinking about giving up completely because "this doesn't work" when in reality you've just been swimming in circles the whole time.

Don't give up. I send out emails and sometimes don't get a great response. Same thing happens every once in a while with postcards, direct mail pieces, phones, etc. Everything fails at some point or some time.

The difference - I just keep doing it over and over again. Hall of Fame baseball players strike out 7 out of 10 times - yet they are considered the greatest of all time.

You don't have to hit a home run every time you swing the bat. Focus on the overall picture and just keep swinging. Eventually, even if through sure dumb luck and determination, you'll get a winner.


So do yourself a favor - stop worrying about everything and start focusing on these 4 things and you'll be amazed at what happens.


Tim Castleman
Timothy Castleman