Forum: Offline Marketing 
18th January 2016, 08:35 PM
|
|
Replies: 28
Views: 2,506 Re: Who still cares about offline marketing?
I see offline marketing being far more scalable than online marketing.
You come up with a successful newspaper ad, or a successful direct mail piece or a successful radio spot and all of a sudden...
|
|
Forum: eCommerce Sites, Wholesaling & Drop Shipping
19th November 2015, 07:04 AM
|
|
Replies: 2
Views: 388 Re: Fed up w/ MAP violators
Map pricing is only as effective as the company policing it...
If a manufacturer/supplier that distributes the product is willing to put teeth into violations and suspend resellers, it can be very...
|
|
Forum: Offline Marketing
31st October 2015, 04:31 PM
|
|
Replies: 31
Views: 1,780 Re: Newspapers Are The Thing...Again
I agree with Gordon...
Yep, way too much fluff, but what information they did give, while limited was top notch IMO. Especially the headline tip, the subhead creation tip and the tip about how to...
|
|
Forum: Offline Marketing
13th September 2015, 08:31 AM
|
|
Replies: 8
Views: 1,283 |
|
Forum: Offline Marketing
3rd July 2015, 07:51 PM
|
|
Replies: 28
Views: 4,688 |
|
Forum: Offline Marketing
20th May 2015, 09:00 AM
|
|
Replies: 73
Views: 12,494 Re: Is cold calling effective for web design
My feeling is (after doing cold calling for 6 months and offering similar services, but not web design or redesign) that the 1% figure is way optimistic.
Business owners are being bombarded with...
|
|
Forum: Offline Marketing
15th May 2015, 06:32 PM
|
|
Replies: 7
Views: 891 |
|
Forum: Offline Marketing
14th May 2015, 08:11 AM
|
|
Replies: 71
Views: 6,715 |
|
Forum: Offline Marketing
30th April 2015, 07:18 PM
|
|
Replies: 51
Views: 3,682 Re: Sales Letter To Business Owners
Agreed.
The "tracking" angle may work for some niches.
I know with brick & mortar retailers and service businesses, when you start talking to them about "trackable results" you might as well be...
|
|
Forum: Offline Marketing
29th April 2015, 07:21 PM
|
|
Replies: 49
Views: 5,805 Re: I want to share my 9x12 spinoff business...
This is the challenge I see with the process. I think turnover could be a real problem due to the unrealistic expectations.
I was "one" of those small biz owners that did exactly that when we...
|
|
Forum: Offline Marketing
23rd April 2015, 01:02 PM
|
|
Replies: 71
Views: 6,715 |
|
Forum: Offline Marketing
22nd April 2015, 01:08 PM
|
|
Replies: 18
Views: 1,684 Re: Do You Send Emails When Cold Calling?
I know some here claim to have terrific success in contacting folks by email and getting a reply.
I'm on the opposite end... Response rate to the emails I sent out– and these are emails where...
|
|
Forum: Offline Marketing
20th April 2015, 04:21 PM
|
|
Replies: 15
Views: 2,003 Re: What would you do with a $350 budget?
1. Make a list of local businesses.
2. Spend time researching their websites.
3. Come up with a recommendation on how to improve them.
4. Call the prospect and arrange for a brief 5-minute...
|
|
Forum: Offline Marketing
15th April 2015, 03:56 PM
|
|
Replies: 9
Views: 932 Re: Pricing Offline
Great topic!
I'm right there with you.
I started out with a more expensive monthly package that combined various services, and of course I got push back on the pricing.
I thought, "OK, let...
|
|
Forum: Offline Marketing
15th April 2015, 01:11 PM
|
|
Replies: 32
Views: 3,183 Re: Outsourcing Cold Calling, Does It Work?
No. Those aren't outsourced telemarketers... but they are relatively cheap and unskilled telemarketers.
Great connection back to flip-through-folder days.
Yeah, this is the same thing, but...
|
|
Forum: Offline Marketing
15th April 2015, 12:36 PM
|
|
Replies: 32
Views: 3,183 Re: Outsourcing Cold Calling, Does It Work?
I do know of a firm that uses $12 an hour (plus commission) telemarketers as closers... successful closers.
And how do they accomplish that?
They have a 42 slide Powerpoint presentation the...
|
|
Forum: Offline Marketing
15th April 2015, 11:45 AM
|
|
Replies: 21
Views: 1,719 Re: GKIC Style 3 Letter Sequence
Like everything else it needs to be tested.
I used a multiple letter sequence before and have had it bomb too. And what I've learned is that if the first piece underwhelms the 2nd and 3rd pieces...
|
|
Forum: Offline Marketing
15th April 2015, 09:00 AM
|
|
Replies: 32
Views: 3,183 Re: Outsourcing Cold Calling, Does It Work?
I'll take a somewhat contrarian view to this– at least in one area...
I've been using outsourced cold callers for 6 months to call brick & mortar businesses.
And what I've found is that for...
|
|
Forum: Offline Marketing
12th April 2015, 08:17 AM
|
|
Replies: 20
Views: 2,237 Re: offline marketing in 2015?
There's a lot of opportunity offline.
-Fewer businesses advertising in newspapers and magazines. And what ads you do find are usually awful. You or your client's ad has a chance to stick out....
|
|
Forum: Offline Marketing
8th April 2015, 02:13 PM
|
|
Replies: 6
Views: 959 Re: B2B Direct Mail - best delivery day???
Yep.
They would either need to be a warm prospect to merit a large package OR I would need very large profit-dollars to justify the investment going to leads that were one step away from being...
|
|
Forum: Offline Marketing
8th April 2015, 02:09 PM
|
|
Replies: 6
Views: 959 |
|
Forum: Offline Marketing
8th April 2015, 12:51 PM
|
|
Replies: 6
Views: 959 |
|
Forum: Offline Marketing
5th April 2015, 11:12 AM
|
|
Replies: 34
Views: 2,116 |
|
Forum: Offline Marketing
5th April 2015, 10:58 AM
|
|
Replies: 12
Views: 1,282 |
|
Forum: Offline Marketing
5th April 2015, 10:53 AM
|
|
Replies: 34
Views: 2,116 |
|
Forum: Offline Marketing
3rd April 2015, 03:43 PM
|
|
Replies: 16
Views: 1,185 Re: Giving Away a Service as a Prospecting Tool
The thing to keep in mind that offering a free service can be just as challenging to "sell" as a service/product that someone is actually paying for.
In other words you're going to have to market...
|
|
Forum: Offline Marketing
2nd April 2015, 04:45 PM
|
|
Replies: 36
Views: 2,668 |
|
Forum: Offline Marketing
2nd April 2015, 03:58 PM
|
|
Replies: 36
Views: 2,668 |
|
Forum: Offline Marketing
2nd April 2015, 02:38 PM
|
|
Replies: 36
Views: 2,668 |
|
Forum: Offline Marketing
2nd April 2015, 01:24 PM
|
|
Replies: 36
Views: 2,668 |
|
Forum: Offline Marketing
2nd April 2015, 11:34 AM
|
|
Replies: 36
Views: 2,668 |
|
Forum: Offline Marketing
2nd April 2015, 10:35 AM
|
|
Replies: 36
Views: 2,668 |
|
Forum: Offline Marketing
2nd April 2015, 10:32 AM
|
|
Replies: 36
Views: 2,668 |
|
Forum: Offline Marketing
1st April 2015, 06:52 PM
|
|
Replies: 36
Views: 2,668 |
|
Forum: Offline Marketing
1st April 2015, 06:46 PM
|
|
Replies: 12
Views: 1,282 |
|
Forum: Offline Marketing
27th February 2015, 06:55 AM
|
|
Replies: 21
Views: 972 Re: Approaching Celebrities
If you target what Dan Kennedy calls "Loveboat" (meaning those that are known, but no longer in the public eye) celebrities, they can many times be accessed much easier.
|
|
Forum: Offline Marketing
26th February 2015, 07:54 PM
|
|
Replies: 21
Views: 972 |
|
Forum: Offline Marketing
20th February 2015, 09:26 PM
|
|
Replies: 34
Views: 1,909 Re: List of Qualifiers and Price
The great thing about all this stuff is that it is measurable. Hey, would it shock me to find that a one-call close was better (brought in more $$) than a two-call close? Or a three-call close? ...
|
|
Forum: Offline Marketing
20th February 2015, 09:09 PM
|
|
Replies: 34
Views: 1,909 Re: List of Qualifiers and Price
Maybe you watched something different from what I heard.
But still even at his brokerage firm they called people that had money... they had lists that were qualified to some extent.
And...
|
|
Forum: Offline Marketing
20th February 2015, 08:55 PM
|
|
Replies: 34
Views: 1,909 Re: List of Qualifiers and Price
Keep in mind Mav91890, the prospects JB targets with his scripts throughout that presentation, have been qualified to one extent or another. These aren't cold calls, except when he talks about...
|
|
Forum: Offline Marketing
19th February 2015, 09:51 AM
|
|
Replies: 18
Views: 3,042 Re: Cold emailing VS Cold calling
I agree with the thought the initial call should only be to ask if they would like more information and shouldn't be a pitch... even though some have said that going about it this way is wasting...
|
|
Forum: Offline Marketing
8th February 2015, 07:13 PM
|
|
Replies: 32
Views: 2,638 |
|
Forum: Offline Marketing
4th February 2015, 08:31 AM
|
|
Replies: 9
Views: 922 |
|
Forum: Offline Marketing
4th February 2015, 07:18 AM
|
|
Replies: 9
Views: 922 Re: Anyone Here Use an Ink on Paper Newsletter?
Hi Garrett,
I'm offering marketing services to brick & mortar retail stores. Furniture, appliances, consumer electronics.
These are businesses that were cold called too and requested one of...
|
|
Forum: Offline Marketing
3rd February 2015, 04:50 PM
|
|
Replies: 9
Views: 922 Re: Anyone Here Use an Ink on Paper Newsletter?
An update on this...
I received a price quote of .70 each for sending out a 4-page newsletter to 1,000 prospects.
That includes everything including printing, folding, tabbing and mailing.
|
|
Forum: Offline Marketing
1st February 2015, 07:26 AM
|
|
Replies: 9
Views: 922 |
|
Forum: Offline Marketing
1st February 2015, 07:25 AM
|
|
Replies: 9
Views: 922 Re: Anyone Here Use an Ink on Paper Newsletter?
Yeah I know what you're saying Claude.
The Newsletter Pro folks (Shaun Buck) are the ones presently doing the newsletters for many within the DK circle of influence.
No, I wouldn't go that...
|
|
Forum: Offline Marketing
31st January 2015, 08:10 PM
|
|
Replies: 9
Views: 922 Anyone Here Use an Ink on Paper Newsletter?
One of the mantra's we often here from Dan Kennedy and many of those that apply his teachings is the use of a ink on paper newsletter.
I'm in the process of putting one together.
Is there...
|
|
Forum: Offline Marketing
31st January 2015, 05:30 PM
|
|
Replies: 9
Views: 1,110 |
|
Forum: Offline Marketing
31st January 2015, 03:25 PM
|
|
Replies: 9
Views: 1,908 |
|
Forum: Offline Marketing
30th January 2015, 07:58 PM
|
|
Replies: 9
Views: 1,110 |
|
Forum: Offline Marketing
27th January 2015, 08:51 AM
|
|
Replies: 24
Views: 872 Re: Trouble Finding Sales Reps
Then improve your "offer".
In this day and age, commission and residuals won't get the attention of most.
You're going to have to offer a weekly base pay + commission in order to get more folks...
|
|
Forum: Offline Marketing
26th January 2015, 08:21 PM
|
|
Replies: 24
Views: 872 Re: Trouble Finding Sales Reps
Good points.
Not to mention I think trying to get someone of even "average" quality for commission + residuals sounds like pushing a rock up hill.
|
|
Forum: Offline Marketing
23rd January 2015, 10:10 AM
|
|
Replies: 10
Views: 726 Re: Take the Hit and Don't Get Down
What I get out of her interview (and from reading the thoughts of many successful entrepreneurs) is that you need to be in the business long enough in order to "see" the workarounds for problems like...
|
|
Forum: Offline Marketing
22nd January 2015, 10:11 AM
|
|
Replies: 58
Views: 3,863 |
|
Forum: Offline Marketing
21st January 2015, 06:57 PM
|
|
Replies: 5
Views: 971 |