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Showing results 1 to 56 of 637
Search took 0.45 seconds. Search: Posts Made By: Mr. Subtle
Forum: Copywriting 20th January 2014, 11:01 AM
Replies: 31
Views: 2,058
Posted By Mr. Subtle
Re: Who's the Best Copywriter of All Time? (so far)

Probably the writers of the Buybull ... err ... Bible.

.
Forum: Copywriting 20th December 2013, 11:46 AM
Replies: 4
Views: 673
Posted By Mr. Subtle
Super Bowl Sunday Commercial

Beans - YouTube

If I owned a company making this sort of product I would buy a 30 second spot on Super Bowl Sunday.

(The commercial above is faux.)
Forum: Copywriting 12th December 2013, 05:25 PM
Replies: 75
Views: 5,213
Posted By Mr. Subtle
Re: Big Ad Agencies And Their Clients Give Me A Belly Laugh

About 10 pages from the Cartier full page spread (which was right after the Hermes ad) is this ad...

http://i40.tinypic.com/wiswfp.jpg

I'm willing to bet this ad isn't a 37%.
Forum: Copywriting 12th December 2013, 05:14 PM
Replies: 75
Views: 5,213
Posted By Mr. Subtle
Re: Big Ad Agencies And Their Clients Give Me A Belly Laugh

That's NOT my point. I posted two ADs that are a horrible waste of client's money. It's the kind of ad that the book talked about. It's a 37 percenter. If you can't see that ... oh well.
Forum: Copywriting 12th December 2013, 03:36 PM
Replies: 75
Views: 5,213
Posted By Mr. Subtle
Re: Big Ad Agencies And Their Clients Give Me A Belly Laugh

J. Peterman wrote the copy.

Cartier is an "image" brand like Rolex and yet they weren't afraid to add copy to the 2-page spread ad (which followed the Hermes ad in the Forbes magazine). Their copy...
Forum: Copywriting 12th December 2013, 01:01 PM
Replies: 75
Views: 5,213
Posted By Mr. Subtle
Re: Big Ad Agencies And Their Clients Give Me A Belly Laugh

Even well-known brands can have better ads than just plopping down an image of a watch or some guy walking in the snow. Imagine for a second J. Peterman-style copy on the Hermes ad.
...
Forum: Copywriting 12th December 2013, 12:33 PM
Replies: 75
Views: 5,213
Posted By Mr. Subtle
Re: Big Ad Agencies And Their Clients Give Me A Belly Laugh

New Book Reports 37% of All Advertising Is Wasted

Five-Year Research Project Tracked $1 Billion in Spending by 36 Major Marketers

Only 37.3% of advertising budgets are wasted. (The Rolex and...
Forum: Copywriting 11th December 2013, 02:31 PM
Replies: 75
Views: 5,213
Posted By Mr. Subtle
Big Ad Agencies And Their Clients Give Me A Belly Laugh

Current issue of "The Economist" (BlackRock cover) inside cover (2-page) spread...

http://i41.tinypic.com/28lt16p.jpg

Current rate $181,150. Ad agency gets $27,172.50.

Could most in here...
Forum: Copywriting 23rd November 2013, 06:10 PM
Replies: 38
Views: 1,468
Posted By Mr. Subtle
Re: What do you guys think of this landing page?

I would have added a little fun to it by animating the book cover...

http://i43.tinypic.com/2nlbjf8.gif
Forum: Copywriting 18th October 2013, 02:39 PM
Replies: 17
Views: 1,299
Posted By Mr. Subtle
Re: How Ron Burgundy Learned to Love Dodge, and Vice Versa Inside the Will Ferrell campaign

Francois loves to lay down the BULLSH*T. I guess he's not a student of advertising.

Anyone here considering a Dodge product because of "Ron Burgundy"?

If Chrysler/Dodge wants to turn...
Forum: Copywriting 28th September 2013, 11:16 AM
Replies: 35
Views: 12,595
Posted By Mr. Subtle
Re: Ben Suarez 7 steps to freedom 1 & 2

I thought Suarez's "SuperBiz" (which evolved into 7-steps) a much better book.
Forum: Offline Marketing 26th September 2013, 12:07 PM
Replies: 14
Views: 909
Posted By Mr. Subtle
Re: Help with M3 Design for Lead Gen?

LOL... I NEVER called you a name because it's against forum rules to do so. You're upset because I told you that you could never sell restaurant owners postcard ads for $50k and you took that as a...
Forum: Copywriting 17th September 2013, 10:54 AM
Replies: 21
Views: 1,664
Posted By Mr. Subtle
Re: ANYONE Can Dunk A Basketball! Please critique my sales page

Your headline is weak. It says ...

Here's how you can increase your vertical jump instantly...

Yet you don't follow through on the "instantly" anywhere in the VID or in the sales copy. And even...
Forum: Copywriting 11th September 2013, 07:37 AM
Replies: 12
Views: 2,750
Posted By Mr. Subtle
Re: Best looking ADvertorial yet...

Full page advertorial from today's paper. New product from the EdenPure people...

http://i42.tinypic.com/wtd9w3.jpg
Forum: Copywriting 9th September 2013, 06:25 PM
Replies: 5
Views: 1,025
Posted By Mr. Subtle
Re: Joe Sugarman swipe... anyone have this?

It says May, 1980 in the bottom right of the ad.
Forum: Copywriting 7th September 2013, 04:52 PM
Replies: 56
Views: 4,501
Posted By Mr. Subtle
Re: Affirmations For Copywriters

No thanks, since he was involved in "What The Bleep Do We Know" I'll pass on him (and pseudoscience).
Forum: Copywriting 7th September 2013, 04:27 PM
Replies: 56
Views: 4,501
Posted By Mr. Subtle
Re: Affirmations For Copywriters

Reading comprehension is fundamental. Try to work on that skill. I said "SECRETrons" don't take action (because it's not required).
Forum: Copywriting 7th September 2013, 02:42 PM
Replies: 56
Views: 4,501
Posted By Mr. Subtle
Re: Affirmations For Copywriters

I agree about the Cardone audio (and I'm a book guy, but in this case pass on the book and get the audio). His voice kind of reminds me of a Marine Corps DI. Cardone is NOT into affirmations... just...
Forum: Copywriting 4th September 2013, 05:52 PM
Replies: 51
Views: 2,111
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

Gary Halbert put more weight on the list (and ignored the product/service):

Listen: As you may or may not know, every once in a while I give a class on copywriting and/or selling by mail. During...
Forum: Copywriting 4th September 2013, 05:29 PM
Replies: 51
Views: 2,111
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

Company: Hyundai

Product: Car, Model - Accent

Risk reversal is a copy element - Drive it for 30 days and if you aren't happy with it will buy it back at the price you paid for it.

Financing...
Forum: Copywriting 4th September 2013, 05:18 PM
Replies: 51
Views: 2,111
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

They did. Look at the graphic I posted earlier ... "40% to who the mailer is" (the company) and "what he has to offer" (product/service). You can't take the product/service out of a direct mail...
Forum: Copywriting 4th September 2013, 02:45 PM
Replies: 51
Views: 2,111
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

Part? Company product and/or service is the offer (40%). There are NO copy elements... headline, deck copy, subheads, bullets/fascinations, P.S.s, offer, etc in the 40%.
Forum: Copywriting 4th September 2013, 09:13 AM
Replies: 51
Views: 2,111
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

http://i44.tinypic.com/wmcpj8.png
Forum: Copywriting 4th September 2013, 08:27 AM
Replies: 51
Views: 2,111
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

You're wrong about the 40 being AFTER you have a product. (Thanks for the LOL 'cause it's the first time I've ever heard anyone say that.)

I've posted the following graphic a dozen times over...
Forum: Copywriting 4th September 2013, 08:17 AM
Replies: 51
Views: 2,111
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

Yeah, you did...

How do you measure a company's product/service against other "offers to see what converts best?" Yeah, you're talking copy.
Forum: Copywriting 3rd September 2013, 05:29 PM
Replies: 51
Views: 2,111
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

Offer in the 40-40-20 rule has NOTHING to do with copy.

One more time... OFFER in the 40-40-20 rule is about the company and the product and or service they are OFFERing.
Forum: Copywriting 3rd September 2013, 05:28 PM
Replies: 51
Views: 2,111
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

Offer in the 40-40-20 rule has NOTHING to do with copy.

One more time... OFFER in the 40-40-20 rule is about the company and the product and or service they are OFFERing.
Forum: Copywriting 3rd September 2013, 03:50 PM
Replies: 51
Views: 2,111
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

You brought up insurance so i used it in my example, but you still haven't answered the question:

Why does a company/product/service (aka offer) have to be compelling in order to succeed (in...
Forum: Copywriting 3rd September 2013, 02:56 PM
Replies: 51
Views: 2,111
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

Why does the company/product/service have to be "compelling?" Some of the largest users of direct mail in the world are insurance companies. Not sure the words compelling and insurance could ever be...
Forum: Copywriting 3rd September 2013, 02:23 PM
Replies: 51
Views: 2,111
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

I disagree. It's a fun exercise because of ....

how copywriters view their importanceE (http://marketingbrainfarts.com/101809.html)

: )
Forum: Copywriting 3rd September 2013, 12:08 PM
Replies: 51
Views: 2,111
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

Well duh! : ) But that doesn't answer the OP's "importance ratio" question.
Forum: Copywriting 3rd September 2013, 11:12 AM
Replies: 51
Views: 2,111
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

The 20% isn't just copy... it's everything else like layout, design, etc.

To the NOOBs: Offer is not referring to copy. It's the product/service you are offering.
Forum: Copywriting 2nd September 2013, 02:07 PM
Replies: 32
Views: 1,784
Posted By Mr. Subtle
Re: How is this direct mail sales letter?

http://i42.tinypic.com/k0g0sw.gif
Forum: Copywriting 30th August 2013, 09:34 AM
Replies: 20
Views: 1,324
Posted By Mr. Subtle
Re: Video Sales Letters: Do you see people leaving once the "pitch" begins?

The best book I read last year was "Pitch Anything" by Oren Klaff.

Klaff pitches deals worth multi-millions of dollars. All of his pitches are under 20 minutes. He says you can't keep anyone's...
Forum: Copywriting 29th August 2013, 12:34 PM
Replies: 32
Views: 1,784
Posted By Mr. Subtle
Re: How is this direct mail sales letter?

We're talking envelopes here. Who has ever, in the history of mankind, ever "switched" because they read an envelope?

I didn't post the "sales" letter because I didn't want to confuse you more by...
Forum: Copywriting 28th August 2013, 04:32 PM
Replies: 32
Views: 1,784
Posted By Mr. Subtle
Re: How is this direct mail sales letter?

The Hartford has been sending their ads in "official"-looking envelopes for over 2 years. Note the "AUTO INSURANCE DOCUMENTATION" on the envelope (it's what everyone is going to look at first). This...
Forum: Copywriting 28th August 2013, 02:58 PM
Replies: 32
Views: 1,784
Posted By Mr. Subtle
Re: How is this direct mail sales letter?

Envelope to test...

http://i44.tinypic.com/qzk6ky.png
Forum: Copywriting 28th August 2013, 12:46 PM
Replies: 32
Views: 1,784
Posted By Mr. Subtle
Re: How is this direct mail sales letter?

I'm guessing irony escapes your understanding too.
Forum: Copywriting 28th August 2013, 11:11 AM
Replies: 9
Views: 984
Posted By Mr. Subtle
Re: advertorial

Advertorials should look like articles. Here's a 1/2 page advertorial from today's paper...

http://i41.tinypic.com/ncyqrs.jpg

Variations of this ad have run at least a dozen times this year.
Forum: Copywriting 28th August 2013, 10:51 AM
Replies: 32
Views: 1,784
Posted By Mr. Subtle
Re: How is this direct mail sales letter?

Other than the fact you don't know anything about what mailing formats are working? : )

http://i41.tinypic.com/s16f4h.png

The key word here is what is WORKING and not whether you like it or...
Forum: Copywriting 28th August 2013, 09:37 AM
Replies: 32
Views: 1,784
Posted By Mr. Subtle
Re: How is this direct mail sales letter?

Your letter sounds official which is fine.

Insert the letter into a no. 10 24# kraft window envelope. To make it look even more official use metered postage instead of a stamp. Perhaps even buy a...
Forum: Copywriting 27th August 2013, 11:48 AM
Replies: 18
Views: 965
Posted By Mr. Subtle
Re: does anyone else watch The Pitch?

Obviously they know who the company is (and I doubt they will be briefed by the company as to who/what they are/do since the agencies can do their own research on/offline before the meeting), but...
Forum: Copywriting 27th August 2013, 08:48 AM
Replies: 18
Views: 965
Posted By Mr. Subtle
Re: does anyone else watch The Pitch?

He asked because that agency (made up of mostly women) failed in their execution of the brief (a print ad). (It was an ugly confusing print ad.)
Forum: Copywriting 21st August 2013, 09:38 PM
Replies: 18
Views: 965
Posted By Mr. Subtle
Re: does anyone else watch The Pitch?

Yeah... love the show too.


LOL. Plus both logos looked like they were "designed" by high schoolers. I couldn't f#@kin' believe how bad they were.

Also I knew the "suit and tie" guys would...
Forum: Offline Marketing 17th August 2013, 02:56 PM
Replies: 83
Views: 5,528
Posted By Mr. Subtle
Re: My Direct Mail Strategy $100.000 In 90 Days

Let me get this straight...

On July 31st you attended a direct mail webinar.

On August 1st you ran out and bought 20,000 envelopes, 20,000 sheets of paper and enough ink to print these letters....
Forum: Offline Marketing 17th August 2013, 02:46 PM
Replies: 83
Views: 5,528
Posted By Mr. Subtle
Re: My Direct Mail Strategy $100.000 In 90 Days

He hired kids to drop them off for free (and the hope of a small commission later).
Forum: Offline Marketing 17th August 2013, 12:57 PM
Replies: 83
Views: 5,528
Posted By Mr. Subtle
Re: My Direct Mail Strategy $100.000 In 90 Days

never mind.
Forum: Copywriting 13th August 2013, 09:33 AM
Replies: 27
Views: 976
Posted By Mr. Subtle
Re: What Do You Guys Think?

And shot the same commercial?... you'd just end up with a more expensive turd. Consider yourself (and your client) lucky it was done on a small budget.
Forum: Offline Marketing 8th August 2013, 10:36 PM
Replies: 22
Views: 2,647
Posted By Mr. Subtle
Re: Bringing a postcard back from the dead

http://i39.tinypic.com/2h87c7o.jpg

http://i44.tinypic.com/21e9kb4.jpg

http://i39.tinypic.com/jr5s01.jpg

http://i44.tinypic.com/jzjpg6.jpg

"It's deja vu all over again." "It's deja vu all...
Forum: Offline Marketing 8th August 2013, 09:45 AM
Replies: 83
Views: 5,528
Posted By Mr. Subtle
Re: My Direct Mail Strategy $100.000 In 90 Days

Sorry, but you are WRONG. You can not tell the "open rate" of any direct mail campaign. What you're piking above is RESPONSE RATE.

If you mail 1,000 letters and get a 1% response and then test...
Forum: Copywriting 7th August 2013, 01:35 PM
Replies: 59
Views: 2,715
Posted By Mr. Subtle
Re: Anyone else find it weird about the copywriting forum....

The crab earring you wear (in your pic) does indeed make you look beautiful.
Forum: Offline Marketing 7th August 2013, 12:54 PM
Replies: 22
Views: 2,647
Posted By Mr. Subtle
Re: Bringing a postcard back from the dead

Polish has been doing scary ads about bugs (carpet mites) for a long time. Note the sample mailer below:

http://i40.tinypic.com/1zud8m.jpg

If you look close you'll see a spot where a .32 cent...
Forum: Copywriting 7th August 2013, 12:40 PM
Replies: 59
Views: 2,715
Posted By Mr. Subtle
Re: Anyone else find it weird about the copywriting forum....

Why? You're putting too much importance on copy because you're a copy writer. Direct mail guru Ed Mayer, a ton of years ago, published his 40-40-20 rule for success in direct marketing (it applies...
Forum: Offline Marketing 2nd August 2013, 12:28 PM
Replies: 83
Views: 5,528
Posted By Mr. Subtle
Re: My Direct Mail Strategy $100.000 In 90 Days

I hope the information you're getting from this "MASTERMIND" is free. Fortunately the vast majority of people won't act on it and will end up saving themselves thousands of pounds/dollars. The few...
Forum: Offline Marketing 2nd August 2013, 12:23 PM
Replies: 83
Views: 5,528
Posted By Mr. Subtle
Re: My Direct Mail Strategy $100.000 In 90 Days

Actually it's much less. According to the latest data 34.1% of letter-sized envelopes are discarded unopened.
Forum: Offline Marketing 1st August 2013, 12:49 PM
Replies: 14
Views: 1,338
Posted By Mr. Subtle
Re: Vehicle Marketing Ideas

What's going to get your attention... $50 magnetic sign or this?...

http://i41.tinypic.com/fusx91.jpg
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