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Forum: Copywriting 14th May 2009, 11:39 AM
Replies: 27
Views: 1,366
Posted By TianYan
Re: when to hire a copywriter - when to do it yourself

This is certainly useful Mike.
Until today, I haven't seen a single top class copywriter
offer a full money back guarantee or a refund in fees. The
last 2 options are more common.

From a...
Forum: Copywriting 6th November 2008, 08:14 AM
Replies: 27
Views: 1,366
Posted By TianYan
Re: when to hire a copywriter - when to do it yourself

Dear Mike,

That was very insightful, thank you.
The portion where you explained choosing team-players
as clients struck a chord. I have in the past worked for
clients who wants to "outsource"...
Forum: Copywriting 30th October 2008, 11:00 AM
Replies: 4
Views: 558
Posted By TianYan
Re: Advice with Open Day marketing copy

Wow...Janet really put in effort for this.
If you are going to mail the copy to a database,
I say you might as well have more copy than space.

From what I can tell, there is enough to fit half...
Forum: Copywriting 30th October 2008, 10:44 AM
Replies: 17
Views: 658
Posted By TianYan
Re: Which Offer Would Motivate You to Sign Up?

Interestingly enough...

The data doesn't support that.

References:
48% Male, 52% Female
gopiano.com - Quantcast Audience Profile (http://www.quantcast.com/gopiano.com)

63% Male 37% Female...
Forum: Copywriting 30th October 2008, 08:26 AM
Replies: 3
Views: 702
Posted By TianYan
Re: who do you think is best in the 10 - 13K per sales letter bracket?

Dear Ryan,

Could you provide more details on the product?
What kind of specific expectations are you looking at?

Be Well,
- Tian Yan
Forum: Copywriting 29th October 2008, 07:29 PM
Replies: 5
Views: 729
Posted By TianYan
Re: Your Critical Feedback Appreciated

Still broken on when I saw it.
I'll take a look for you when it is up again.

Be Well,
- Tian Yan
Forum: Copywriting 29th October 2008, 07:27 PM
Replies: 17
Views: 658
Posted By TianYan
Re: Which Offer Would Motivate You to Sign Up?

I would say the first one.

It's very specific and there is a big promise there.
If you are going to use this for AdWords, the first one
wins IMHO.

However, if it is for a headline. There need...
Forum: Copywriting 29th October 2008, 07:22 PM
Replies: 11
Views: 813
Posted By TianYan
Re: Super agressive - does it work?

A few interesting observations here...

I for one can't use this style of speaking, because it's not me.
It would take practice to pull this off properly, but I prefer my
unhyped, empathetic...
Forum: Copywriting 29th October 2008, 07:11 PM
Replies: 14
Views: 814
Posted By TianYan
Re: How Effective Would This Headline Be

Your original headline:

Learn how to use technology and advanced internet marketing techniques to build a profitable home business that will send truckloads of residual income into your bank...
Forum: Copywriting 27th October 2008, 12:24 AM
Replies: 7
Views: 721
Posted By TianYan
Re: How do I know its great copy?

Dear Scott,

Being a target market to the group definitely helps. You will be able to judge whether you are tempted to buy after reading the copy. Also do the "overnight test" where you read the...
Forum: Copywriting 25th October 2008, 12:09 PM
Replies: 3
Views: 694
Posted By TianYan
Re: Get my Newbie-Friendly Product Free -- In Exchange for Testimonial

Dear Paul,

Have you considered giving excerpts of your book away for free to bring in subscribers on your squeeze page? If you give out the right content, the ones that is the most pressing, you...
Forum: Main Internet Marketing Discussion Forum 25th October 2008, 11:22 AM
Replies: 24
Views: 1,124
Posted By TianYan
Re: Is moving the Free Line a worthless exercise?

Dear Peter,

For Dan Kennedy, the social proof technique was not used so much in the launch, although there is a pre-launch video of Alexandria Brown teaching the material. If you got a copy of...
Forum: Copywriting 25th October 2008, 11:17 AM
Replies: 60
Views: 2,493
Posted By TianYan
Re: Do you ever read the whole sales letter?

A neat discovery. Some people reading a direct mail piece will read the signature at the end first just to see who it is from. That's when the PS kicks in and reel them into the copy.
Forum: Copywriting 25th October 2008, 11:12 AM
Replies: 27
Views: 1,366
Posted By TianYan
Re: when to hire a copywriter - when to do it yourself

Dear Mike (Humphrey),

You mentioned that you spent half an hour with a prospective client. I have trouble choosing between sending a question and giving a phone consultation to prospective...
Forum: Copywriting 25th October 2008, 11:08 AM
Replies: 13
Views: 2,196
Posted By TianYan
Re: If You Need a Copywriter - Urgently...

Dear Sherice,

I think that's a brilliant plan and you certainly demonstrate your willingness to write your way to rise quickly. What will you do for a client whose market is new which you have no...
Forum: Copywriting 25th October 2008, 11:06 AM
Replies: 27
Views: 1,732
Posted By TianYan
Re: Copywriting - a low paying job??

A lot of copywriters write report and content related materials. An example of this is Bob Bly who write white papers and I remember on one occasion, Ray Edwards was asked by Mike Filsaime to write...
Forum: Copywriting 25th October 2008, 11:03 AM
Replies: 44
Views: 4,647
Posted By TianYan
Re: The Best Copywriting Resource in the world

Speaking about copywriting resources, I'm trying to locate a book from the 60s by Rooser Reeves. It's out of print. Does anybody know how to get a hold of it?

If anyone could also give resources...
Forum: Internet Marketing Product Reviews & Ratings 25th October 2008, 11:00 AM
Replies: 47
Views: 2,789
Posted By TianYan
Re: TrafficGeyser anyone?

Just an update, I realize the price per month for TG has shrunk to $97. It used to be much more when I first tested it. And...if you exit the page, there is an exit pop-up that will allow you to try...
Forum: Search Engine Optimization 22nd October 2008, 06:22 AM
Replies: 5
Views: 659
Posted By TianYan
Forum: Internet Marketing Product Reviews & Ratings 22nd October 2008, 06:19 AM
Replies: 47
Views: 2,789
Posted By TianYan
Re: TrafficGeyser anyone?

I used TrafficGeyser before for a client who had lots of videos to spare. It certainly brought along good results for the search engines at that time. You need to target your keywords properly and...
Forum: Internet Marketing Product Reviews & Ratings 22nd October 2008, 06:13 AM
Replies: 5
Views: 1,953
Posted By TianYan
Re: Can anyone give me a honest review of John Reese's Traffic Secrets 2.0

What about the community site that goes together with the Traffic Secrets 2.0 package? Do you find that to be useful?
Forum: Search Engine Optimization 22nd October 2008, 06:07 AM
Replies: 4
Views: 549
Posted By TianYan
Re: FaceBook SEO

Am I getting this right?
Links on Bebo and Facebook counts as a follow link?

I thought access requires a password and therefore the search engines cannot index stuff in there. Unless it is a...
Forum: Copywriting 22nd October 2008, 05:58 AM
Replies: 44
Views: 4,647
Posted By TianYan
Re: The Best Copywriting Resource in the world

Decent! I believe all the great stuff has been shared.
What about subscriptions to magazines from Boardroom,
Rodale Press, Agora and others?

One item I would recommend is Obvious Adams which I...
Forum: Copywriting 22nd October 2008, 05:48 AM
Replies: 9
Views: 1,601
Posted By TianYan
Re: Books/Courses that Analyze Sales Letters?

Reading and copying Gary Halbert letters and materials from Makepeace Total Package helps too. I like the list Loren provided and that alone will keep me busy for awhile. Google each of those fellas...
Forum: Copywriting 22nd October 2008, 05:40 AM
Replies: 1
Views: 671
Posted By TianYan
Re: My First Post On Copywriting - What Do You Think?

I think you can help your readers understand better by explaining copywriting as putting the right message out to move them close to a sale.

If you emphasize the message part, they can see the...
Forum: Copywriting 22nd October 2008, 05:37 AM
Replies: 27
Views: 1,732
Posted By TianYan
Re: Copywriting - a low paying job??

You caught my attention with the headline.
There are a lot of copywriters who are not
well paid though.

Two reason for this...

1. They target the wrong clients who aren't
educated to...
Forum: Copywriting 22nd October 2008, 05:35 AM
Replies: 10
Views: 907
Posted By TianYan
Re: Copywriting Challenge, How Much Is Your Converting?

Apparently, the "conversion rate" has been taken out of context too much as it depends too much on the traffic quality and quantity. A site converting at 15% might average to 5% in the future for the...
Forum: Copywriting 22nd October 2008, 05:28 AM
Replies: 13
Views: 2,196
Posted By TianYan
Re: If You Need a Copywriter - Urgently...

Dear Sherice,

Curious. How does your WSO salesletter offer work?
And what do you want your clients to expect from you
for this offer?

Be Well,
- Tian Yan
Forum: Copywriting 22nd October 2008, 05:21 AM
Replies: 27
Views: 1,366
Posted By TianYan
Re: when to hire a copywriter - when to do it yourself

Dear Loren,

A question I like to post to you.
What is your acid test or hiring checklist that one should have when hiring a copywriter?

Be Well,
- Tian Yan
Forum: Copywriting 22nd October 2008, 05:04 AM
Replies: 6
Views: 771
Posted By TianYan
Re: Sales Page Costs

Dear Loren,

That's an interesting insight. Never heard it expressed so
well this way.

Be Well,
- Tian Yan
Forum: Copywriting 22nd October 2008, 04:59 AM
Replies: 60
Views: 2,493
Posted By TianYan
Re: Do you ever read the whole sales letter?

Yes, I do read salesletters word to word. But it depends.

If it is an online salesletter, I would read it if it is a written by a master I'm trying to learn from. If it is for a product for...
Forum: Copywriting 22nd October 2008, 04:46 AM
Replies: 13
Views: 1,083
Posted By TianYan
Re: How To Easily Use The Power Of Your Headlines To Get Tons Of Traffic!

Dear Latiff,

Hey man. Glad you caught me posting.

Your explanation makes sense and I think I now
understand what Omari was referring to now.

Speaking of headline ideas, the best one I'm...
Forum: Copywriting 22nd October 2008, 03:26 AM
Replies: 1
Views: 864
Posted By TianYan
Re: Lessons from Robert Collier

I though I understood "Reason Why" copy
until Sylvie Fortin opened my eyes to it.

I was asking her why transparency in marketing
is so important these days. We see it pop up to
many times in...
Forum: Main Internet Marketing Discussion Forum 22nd October 2008, 02:10 AM
Replies: 24
Views: 1,124
Posted By TianYan
Re: Is moving the Free Line a worthless exercise?

Dear Peter,

Read everything on this post and wanted to quote several pieces for discussion, but the multiquote button didn't work.

Anyway, I agree with what you say. You forgotten one extra...
Forum: Main Internet Marketing Discussion Forum 22nd October 2008, 01:53 AM
Replies: 11
Views: 3,495
Posted By TianYan
Re: Eben Pagen's moving the free line (too far!) - Observations on a recent test

Dear Richard,

Here's my take on it. I heard a lot of debate about this technique and ultimately, the purpose is to prove your credibility to as many people as possible with actual demonstration...
Forum: Copywriting 22nd October 2008, 01:38 AM
Replies: 13
Views: 1,083
Posted By TianYan
Re: How To Easily Use The Power Of Your Headlines To Get Tons Of Traffic!

Dear Omari,

A little clarification needed here. This thread is about writing headlines for "tonnes of traffic". If that is possible, then any website on the net with a reasonably good headline...
Forum: Main Internet Marketing Discussion Forum 22nd October 2008, 12:54 AM
Replies: 31
Views: 905
Posted By TianYan
Re: "I Need a Writer" VS. "Where are the Customers?"

I think there is a huge of demand for good writers.
Notice I say "good".

Hence, the disconnect would be at the quality of written
work or the marketing for good writers. Either way, both
would...
Forum: Main Internet Marketing Discussion Forum 22nd October 2008, 12:51 AM
Replies: 18
Views: 1,250
Posted By TianYan
Re: I Want To Join A List...

I can't believe John Forde's Copywriter's Roundtable is not in this list.
Paul Myers too, I only discovered its value after being on his list for so long.
Daniel Levis and Michel Fortin too.
All...
Forum: Main Internet Marketing Discussion Forum 22nd October 2008, 12:45 AM
Replies: 10
Views: 796
Posted By TianYan
Re: Who would write YOUR Salespage?

This is an old thread, but if it were me, I am very curious what kind of sales page people like Gary Bencivenga, John Carlton, Michel Fortin, Drayton Bird (downright hilarious and brilliant...) Ted...
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