It is a well-known fact that the click-through-rates on banner ads have been declining. In fact, they have continued to go down since the very beginnings of the Internet. A blog post written by Andrew Chen in 1994 stated that banners at one time enjoyed click-through-rates as high as 78%. However, they have plummeted to where they are now less than 0.1% these days. The way that many marketers try to overcome this is to create very spammy looking banners to obtain high click-through-rates. But...

There are so many different ways that you can promote your brand online. You may be familiar with some of them, but there are undoubtedly others that you are not familiar with at all. Do you know which methods are most effective for building your brand on the world wide web? No matter what your knowledge and skill levels may be, you have to work with content either way. In the world of social media you need to pique the interest of prospective customers by providing them with easy to understand...

Emphasize What You Will Do For Them

The fourth strategy that you can use with your squeeze page is changing it from a call to action into something where you are giving them something instead. In most Internet marketing funnels, it's all about the timing, the sequences and the objectives that subscribers will be able to obtain. But what they really want to know is what we can do for them. You should also consider rewording the button that they have to click when they are submitting...

Make An Offer That Requires An Email Address

The first thing that you need to consider is what you are offering to the prospect that may subscribe, and how you are going to deliver it. In general, people will ask for an email address in exchange for something that they can download, or a video that they can watch. You might want to consider adding more value such as offering an email course that can only be delivered over several days, or several weeks, prompting the need for their...

2. You Haven't Ever Sold The Parent Product

The product pages on Amazon don't provide details on parent products. All of the products sold on Amazon are child products.

For example, an umbrella is a parent product. That is not sold on Amazon. However, a yellow umbrella (child product) is sold.

Don't waste a lot of time adding product attributes and details for parent products on your Amazon feed. Focus instead on optimizing and refining your child...