Your social media campaign has the potential of being one of your top sources of traffic. Most successful blogs and websites get a significant number of visits through social media. However, you will also find that a lot of bloggers do not get good results from social media. It is possible to get excellent results from your social media marketing campaign as long as you focus on efficient strategy, know your audience well and have realistic expectations.

The traffic you can generate...

4. Study The Failures

Don't worry when your content doesn't go viral. Keep in mind there's always a chance it could gain momentum suddenly sometime down the road. If it doesn't, be happy that you get a chance to learn from your failures.

Check out your video or post, and ask yourself questions about its quality and why you think it didn't work. Maybe the title is too long. Check out the latest viral successes. Try to figure out why certain content went viral, and...

5. Free products usually work.

Not every free offer is necessarily going to work in your banners and provide you with a high click-through-rate. The data from LaunchBit looked at banner ads that had a reasonable product that already had fairly good traction. Freebies from startups in the later stages who are fairly well-known do well. For example, there is an AppSumo banner ad that gets high-click-through rates that offers free secrets on Google Analytics.

However,...

2. The call to action is overrated.

A good example of a banner ad without a call to action with a high-click-through-rate comes from Pusher. The banner ad features a graphic of an arrow and text on a plain white background.

The ad talks about how easy Pusher makes it to add real time features to a mobile or web app, and mentions that it is powered by HTML Websockets. It also points out that multiplayer games can be created, chat can be added and notifications can...

1. Evoke Emotions

Keep in mind what types of movies people like to watch. They tend to be films that are about embracing life. The same thing could be said with books. People are more likely to enjoy novels that make them feel really good. Those are also the books they will most likely recommend to family members and their friends. And the same things goes for YouTube videos and blog posts.

The content that you create needs to evoke emotions and touch on the problems...