As we continue this series on Facebook marketing for business, remember the primary rule; content marketing is king. Posting thoughtful and compelling updates is OK but longer term, who cares? At some point, you’ll have to post content, links, videos, images or other engaging assets to draw traffic away from Facebook and onto your business website. I’ve seen what can only be described as a business marketing travesty by many popular company pages – taking group members on a ‘fantastic voyage’...

You may have thought, before beginning your business anyway, home based business management was easily accomplished and as simple as ‘snake-oil salespeople’ presented it. Very few searching for home based business options haven’t heard this sales pitch; “Make $1,000 per day while in your pajamas and drinking coffee”. However, you’ve now began to earn a little bit of income and are just as stressed out working from home as when you were competing in the corporate rat race. Some of this is just...

Home based business management really boils down the following factors;

Type of business
There is a distinct difference between managing a more traditional brick-n-mortar establishment than an online, passive income generating company. Of course, any business has things in common such as expenses, sales, profits and marketing. But each situation can be tailored to fit pretty much any lifestyle. In a moment of complete transparency, I’ll share a few things about this company....

Social media marketing firms abound but are you, the entrepreneur and small business owner, really getting your money’s worth when hiring them? In this post, we will help you identify the four pillars of effective social media marketing to prepare for hiring a third party.

Before getting into that, however, you must consider the following;
1. Understanding how the four pillars of social media strategy applies to your business and the creation of successful online communities....

Basic website SEO will be the difference between a page #1 search engine ranking and, well, not ranking at all. Optimizing content with header tags and other text modifiers (such as bold) allows you to stress the main points, ideas and topics that your content covers. Header tags are HTML tags used to apply significance to keywords or phrases within a web page. Placing a selection of text within a header tag tells search engine spiders, responsible for ranking content, that text contains a...