Many beginning businesses have trouble getting their sites to rank at the top of Google. They might rank at Page Five, but have trouble ranking for Page One. This is bound to cause serious problems for those businesses interested in gathering new customers. The reasons why are obvious. Without being on page one of Google, you lose the ability to gain organic traffic for your business.

In the world of search engine optimization, organic traffic refers to the number of hits a person gains...

Many business owners are intimidated when they hear the term “search engine optimization” While SEO can be a complex field, there are a few relatively easy techniques you can use to help earn your page a higher ranking in the search engines. One of these techniques is known as “on-page optimization.” Optimizing your page means making sure that all of your code is search engine friendly, all of your images load in the shortest amount of time possible and that your links are permanent....

If your goal is to have your business information appear at the top of localized search results, Google Places can help you create and optimize your listing. Here are some common questions and answers about getting started with Google Places.

Why should I use Google Places?
The main advantage of Google Places is that it’s a free way to increase your business. A detailed listing can provide you with name recognition in your local community, allowing you to reach more potential...

After gathering hundreds or even thousands of email addresses, it's easy to feel a bit overwhelmed. Sending a personal email to each individual on your email list is typically not an option unless you hire a team to do nothing but compose and respond to emails. Even if your business can afford the cost of a full-time email staff, you may wish to avoid doing so. Unique emails offer the personal touch many consumers crave, but they can be inconsistent. Make sure that your customers are all on the...

A mailing list can be an important marketing tool to keep customers informed about the latest developments concerning your business. In addition, mailing lists are a great way to provide valuable information to them in the form of instructional articles or coupons; by including such content, you can make your mailing list more useful to customers, which will also make it a more effective marketing device. Mailing lists allow you to connect with your customers and encourage them to remain loyal to...