I've just posted a reply to the question 'how do you write so many articles per day?' I'd already written an article on a related topic: How do you benefit from article marketing if you can't write?

I usually write 3-4 articles per day, including at least one Blog entry. These articles will be placed on my web site (in the free business articles section), on my lead generation Blog, or submitted to any one of a number of 3rd party article directories.

They're an essential...

I've just had an interesting discussion in these forums about whether marketing is an art or a science. My conclusion? It's both, and neither

Marketing has aspects of art, and aspects of the social sciences. For example, marketing draws heavily on research done into human behaviour.

Marketing isn't a hard science, and the use of math doesn't make it one. In the hard sciences, long-established laws and theories produce predictable outcomes every single time. This doesn't...

For once, the brief was very clear. London Print Shop wanted to get to the top of Google UK for a single keyword phrase - Print Shop.

Usually I'm battling a determined business owner who wants page one for 77 keyword phrases, none of which is actually searched on in Google. This time around it was different (a pleasure, actually). The client knew what he wanted, and what he wanted actually made sense. This SEO case study explains how I did it.

In lead generation (or advertising or direct marketing), an A/B test is one that tests a single variable to see whether or not it helps boost response.

Internet marketers use software to manage split tests, and the one offered by Google has two benefits...

1. It's free
2. It integrates with Analytics (oh the power, the power!)

Grab yourself a free Google Website Optimiser account here.

A hook is designed to catch a fish and hold it. In copy writing, a hook is designed to catch your reader's attention and hold him/her to the next line. Here are my tips for using the hook in your ad copy...

• Don't overuse the technique. Once per 500 words is plenty
• Use it where it will do the most good (e.g. to get people through technical content)
• If you find yourself using it at the start of your ad, something is wrong. Rewrite the start to be more interesting