I remember last year, I got a call from a marketer friend who had been trying to get into the copywriting field... but he was having a tough go at it.

He told me how he had been feeling down and out... and wasn't sure if he was gonna make it in the copy biz.

I could just tell in his voice that he was down
and depressed.

He was going on about how his bills were piling up, how his wife was on his case about making money, he said he wasn't sure if...

Do what you can to make your email go into your customers' inboxes. You must work to get your email to pass ISPs and not get tagged as spam messages. If they get tagged as spam messages, your recipient may never see them. Check with customers to see if they are getting your emails, or if they're no longer interested.

While extra graphics and other things that can easily be blocked by filters are unnecessary and detrimental to your campaign, your company logo does need to be included...

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If you are a small company and want to use the power of e-mail to get your marketing message to your customers and prospects, here are three keys to getting it right and being effective. The first key to successful small business email advertising is to collect the email addresses of your customers.

You need to set up systems in the context of your company directory. No matter how your staff comes into contact with your customers, they must ask for the email address at the point of...