There have been times when I've written up an email to send to my list.. and right before I click "send", I'll ask myself "does this offer my list something of value...

Something they can use RIGHT NOW to improve their lives, get out of pain, solve a problem, or become happier.

If I can't answer "Yes"... I delete it or change it until I can say "Yes"

Look, if you EVER have a question as to what you should do at a certain...

I critique a lot of emails from both clients as well as students I coach.

One of the biggest mistakes I see them both make... is not asking for the damn sale!

Don't be pamby mamby and tip toe around the sale... tell them to order now... and then drop the link in front of them.

Look, people need direction... they need to be led.

And the worse thing you can do is get them hot and bothered... and drop the ball at the end of the email and not...

I've actually been using daily emails for several years now.

From almost the beginning, it's helped my sales double. In some markets, it has tripled sales for me.

Some marketers wouldn't even THINK about using daily email.

But why do I swear by them? Why do daily emails work when it comes to increasing sales?

Well, think about your list.

Who are the best customers? Who are the best people to sell to?

Bingo......

So, people buy from those they know, like, and trust, right?

Right.

And it's a fact that around 98% of the people who visit your sales letter will leave without buying, right?

Right.

Well, over the last few years of writing copy and email for my clients and myself... I'm starting to realize that good email copy is SO much more important than a sales letter.

Look, if people buy from those they know, like, and trust... what has a better...

I remember last year, I got a call from a marketer friend who had been trying to get into the copywriting field... but he was having a tough go at it.

He told me how he had been feeling down and out... and wasn't sure if he was gonna make it in the copy biz.

I could just tell in his voice that he was down
and depressed.

He was going on about how his bills were piling up, how his wife was on his case about making money, he said he wasn't sure if...