When you download Authority Sniper and use Windows to extract the .zip file, you may be surprised to find a readme and the mysterious file AuthorityTrafficPackage.rar, which can't be opened using the default Windows installation.

Windows users don't customarily use .rar files. This post shows you how to obtain the excellent free 7-zip program to extract the Windows installer file from within AuthorityTrafficPackage.rar.

No affiliate links were used in the making of...

Interestingly, the term "submitting a press release" reports 8,000 global searches a month and fetches $4/click from Google, yet submittingapressrelease.com was available. I snatched it up. This is not unusual for me. I've learned that doing keyword research on high CTR phrases very often yields good available domain names.

One of the problems of having a popular, 12-year-old site is that making even modest changes to the site can be a major project. If we change to a more logical directory structure for future press releases, do we redirect from the old ones? And replicating to eSnipe's multiple geographic sites is always a little risky and time-consuming. Our practices are not as automated as they should be--but by hosting ourselves we weren't hit by the Amazon outage either.

Am overhauling SEO techniques...

I've been taking Jason Fladlien's incredible ProductEClass. He shows how to churn out products in record time. He is not a perfectionist. I have a number of products by him that all appear in the PDF viewer as "Ebook template". It's annoying, but they're all excellent. No one creates good products faster; who cares what the PDF viewer says?

Today I timed the creation of my 650 word article promoting Landing Page in an Hour on Posterous. Including an emergency email exchange...

Having completed the LandingPageInAnHour.com product, have decided to promote it methodically and blog each step here.

• Filled out the Add Your URL to Google, which would appear to add it to the Google index, though the page is careful to say that may not happen. Does this mean that's a human-moderated process? More likely the first step is a heuristic machine check for, I dunno, child porn or terrorist literature.
• Certain items need to be copy-and-pasted multiple times for directory

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