A lot of reports suggest that you use the figures reported by the Google Keyword Planner.

The figures it presents are better than nothing but you definitely shouldn't think that they're anything close to being accurate.

The main purpose of the keyword planner is to sell AdWords adverts.

The fact that marketers can use it to get a glimpse of possible search volume is a side effect that Google have to live with: they can't give potential advertisers figures without...

YouTube takes into account lots of different factors when it ranks videos and one of the important factors is the number of times the video has been viewed.

Of course, since YouTube is owned by Google, it's not quite as simple as that. So you can't just go out and buy a bunch of views from Fiverr and hope that you can fool YouTube into thinking you're more popular than you really are.

In fact, that's a good way to get your video (or even your whole account) deleted....

Affiliate websites are a quick way to get into internet marketing:

• No products to create
• No payment processors to deal with
• No customers to deal with - the site you're promoting handles deliveries, questions and returns
• Available in almost any niche - if Amazon stock a range, there's a demand (although the commissions on Amazon are low per sale)

It's worth buidling your own website because that puts you more in control. You can develop the site and become a good source of information,...

Free offers are the usual way that internet marketers (and others) get people interested in them.

This happens in the real world as well as the online world - buy one get one free offers in supermarkets, tasters, samples, that kind of thing.

Online it's even easier as the cost of offering something free is close to zero.

But what happens next?

If you've tempted someone onto your list by offering them a freebie, there's a good chance they won't...