I have started a 2nd campaign.

I am not making any money yet - but I fully expect to any day now. Its just a matter of finding the right keywords at the right price with the right ads.


Same account.
Same keyword set.
Same campaign structure.
Started keyword pricing at the same place.
Campaign2 has 11 ads for each keyword set.
I started the same way with Campaign1.
(Ads are deleted once they have over 100 impressions...

I have started pruning my ads.

I deleted 3 ads that were not generating any significant clicks from all my keywords.

Now using all time as my control. I have deleted all ads that with a CTR < 0.5% and which have over 100 clicks.
Reasoning:
I have WAY too many ads - its effecting my numbers and my QS score.
I needed a algorithmic way of selecting ads for pruning.
I want to focus on ads that will generate clicks and profits only.
...

dkruglyak wrote: Zale, Looks like you got most of the issues addressed and quality scores are the proof... I thought that might be the case as I posted only after reading Page 1 of this thread.


I apologize for the delay in responding. I had written a wonderful response yesterday. But didn't push submit. Then when I...

dkruglyak wrote: Zale,
Looks like you got most of the issues addressed and quality scores are the proof... I thought that might be the case as I posted only after reading Page 1 of this thread.


Wow - to get that far through certainly takes some patience.
I am a embarrassed at some of my earlier errors....

T202Wes wrote: yes you got it, it is the search partners.
Hi Wes (and everybody else),

Thanks for commenting. I appreciate it.

I have dropped the content search partners and am now in pure google land. Thinking it through now - its obvious this is where I should have started.

Its amazing...