Forum: Copywriting 
9th June 2020, 12:27 AM
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Replies: 80
Views: 2,103 |
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Forum: Copywriting
6th June 2020, 09:09 PM
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Replies: 137
Views: 2,308  Re: With AIDA, Facts Don't Matter
This is why most salespeople lose the sale. Competition intensifies as the consumer approaches the end of their buying decision.
I have found that the AIDA model is best used at every stage of...
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Forum: Copywriting
26th May 2020, 10:16 AM
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Replies: 137
Views: 2,308 |
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Forum: Copywriting
15th May 2020, 01:12 PM
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Replies: 3
Views: 270 Re: Copywriting Checklist
If I were you I would try to get my stuff from the old job.
Reconstruct what I had before. Buy Amazon Kindles
on copywriting and marketing checklists for 99¢. Build
my collection of as many...
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Forum: Copywriting
15th May 2020, 09:43 AM
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Replies: 3
Views: 270 How about we create one, right here?
Here we go.
Is your ideal prospect (target)? A customer, client, or consumer?
McDonald's and Walmart have customers.
A lawyer has clients.
A therapist has both clients and consumers. ...
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Forum: Copywriting
15th May 2020, 03:37 AM
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Replies: 3
Views: 270 Re: Copywriting Checklist
There is no single definitive copywriting checklist.
You always want to seek better ways in composing your wondrous words. You never want to sound like everybody else.
Usually copy should have...
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Forum: Copywriting
14th May 2020, 03:51 PM
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Replies: 3
Views: 270 Copywriting Checklist
I am new to this forum but I just started a new content marketing job and I was wondering if anyone had any copywriting tips or checklists. Basically, left all my docs at my old job and now am tasked...
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Forum: Copywriting
16th June 2018, 04:36 PM
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Replies: 26
Views: 756 |
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Forum: Copywriting
16th June 2018, 08:15 AM
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Replies: 26
Views: 756 We also remember random acts of snark.
Thanks Rick, your brief emergence from the cave has given us a few choice ideas to consider.
A creative person never fears giving away some ideas, and oft for FREE, because he is a fount, never...
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Forum: Copywriting
15th July 2017, 10:35 AM
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Replies: 7
Views: 598 Probably created more than invented....
All kinds of people teaching Astral Projection, Astral Journeys, Remote Viewing, OBE and deep Astral diving...
But Astral Control. All me. Whatever is on that zip file, it isn't AC, Why would...
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Forum: Copywriting
14th July 2017, 05:25 AM
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Replies: 7
Views: 598 |
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Forum: Copywriting
10th June 2017, 02:31 PM
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Replies: 11
Views: 395 |
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Forum: Copywriting
31st March 2017, 01:20 PM
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Replies: 11
Views: 889 |
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Forum: Copywriting
25th March 2017, 08:01 PM
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Replies: 12
Views: 746 |
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Forum: Copywriting
15th March 2017, 09:55 AM
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Replies: 23
Views: 553 |
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Forum: Copywriting
4th March 2017, 09:46 AM
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Replies: 43
Views: 1,149 There is a revolution taking place.
WARNING, this may be mostly rant, but hope to give a couple of keepers.
First, I am not a freelance copywriter, never have been, never called myself one. I have written a fair amount of copy,...
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Forum: Copywriting
2nd March 2017, 11:00 PM
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Replies: 43
Views: 1,149 |
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Forum: Copywriting
2nd March 2017, 09:59 PM
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Replies: 43
Views: 1,149 Gee, I'm not starting to win you over am I?
At one time, I probably had every book Gene sold. I believed him, although in a facebook group recently, you'll find some well known and respected copy guy called Mr. Schwartz a "snake oil" salesman....
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Forum: Copywriting
2nd March 2017, 08:34 PM
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Replies: 43
Views: 1,149 RE: Attention.
You can get a prospect to read and understand every word you've written... but if he doesn't believe you, there will be no sale.
Attention without believability is worthless.
Alex
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Forum: Copywriting
2nd March 2017, 06:38 PM
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Replies: 43
Views: 1,149 I guess I didn't make this point clear.
Can't argue Rick, because I said the same thing.
Get and HOLD attention. AND lets get away from MARKET for a minute to TARGET (a PERSON)
Sure, happy satisfied customers all always great to...
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Forum: Copywriting
31st January 2017, 03:47 PM
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Replies: 16
Views: 819 |
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Forum: Copywriting
2nd January 2017, 02:06 PM
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Replies: 22
Views: 461 Re: How to know how much i am worth?
Part of that value is confidence, right? If you're not sure what you can deliver, then you're not sure what value you provide, and you're not sure how to position your value against what you want to...
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Forum: Copywriting
5th December 2016, 11:55 AM
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Replies: 36
Views: 1,171 Re: How much are you charging?
The reason copywriters can charge a LOT of money for a script or sales letter is simple:
You provide an ROI.
Sounds like you don't have that knowing... and confidence, yet.
And that's fine....
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Forum: Copywriting
3rd December 2016, 09:58 PM
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Replies: 36
Views: 1,171 Re: How much are you charging?
Forget practicing and studying. Get one project. GET RESULTS.
You want confidence to charge people high figures? Show them you can sell the shit out of whatever they're trying to move.
THAT is...
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Forum: Copywriting
3rd December 2016, 06:28 PM
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Replies: 36
Views: 1,171 Re: How much are you charging?
I wanted to thank everyone here for your advice, you really gave me some good tips on how to improve my charging systems.
Im trying to start charging by the project to all my clients, and I have...
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Forum: Copywriting
29th November 2016, 09:09 AM
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Replies: 36
Views: 1,171 Re: How much are you charging?
Basing pricing on anything other than the end result = commoditization.
Whether we're talking words or hours, that thinking and that pricing model attracts bottom feeders, as Angie calls them....
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Forum: Copywriting
24th November 2016, 10:31 AM
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Replies: 19
Views: 2,062 Re: AWAI or Simple Writing System
Hey Mike! Good to see you. Happy Thanksgiving!
And a very Happy Thanksgiving to all you other great copywriters in the room!
I truly am grateful you're still here (even if you're not posting, I...
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Forum: Copywriting
23rd November 2016, 11:38 PM
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Replies: 36
Views: 1,171 Re: How much are you charging?
I'm late to the party here but I'll try to offer you some advice.
Never charge by the word or by the hour. Charge by the project or the results you can deliver for your clients.
When should you...
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Forum: Copywriting
21st November 2016, 11:39 AM
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Replies: 8
Views: 476 |
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Forum: Copywriting
20th November 2016, 10:50 PM
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Replies: 2
Views: 138 |
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Forum: Copywriting
20th November 2016, 02:49 PM
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Replies: 36
Views: 1,171 Re: How much are you charging?
No, thankfully. Most people in marketing feel the same way I did about non-marketers throughout the company being able to tell us how to do stuff. I care too much about what I do to stay in a...
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Forum: Copywriting
19th November 2016, 09:17 PM
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Replies: 36
Views: 1,171 |
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Forum: Copywriting
19th November 2016, 04:10 PM
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Replies: 36
Views: 1,171 Re: How much are you charging?
When I started, I was lucky to be making $2 an hour after all the work I put into stuff. I thought I would work much faster than I ultimately did, or I SORELY underestimated what it'd take to get...
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Forum: Copywriting
18th November 2016, 08:42 AM
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Replies: 19
Views: 2,062 The groundwork.
Thanks Rick,
As someone who spent tens of thousands of dollars over the years on education; marketing, copywriting and advertising...ongoing learning is, in my opinion, the best investment most...
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Forum: Copywriting
15th November 2016, 10:01 AM
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Replies: 4
Views: 245 Have You Heard Of These Copywriters?
I realize a lot of the copywriters in this forum usually associate copywriters with those that write sales letters...
but here's a few who do a lot more.
Check out some of the work from some...
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Forum: Copywriting
8th November 2016, 07:30 PM
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Replies: 1
Views: 143 Brands with some amazing copywriters
Copywriters. The ability to find the exact right words to tell your companys story isnt an easy thing, and its even harder to do so consistently.
So when we come across companies that are doing it...
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Forum: Copywriting
4th November 2016, 10:51 AM
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Replies: 10
Views: 302 |
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Forum: Copywriting
30th October 2016, 04:39 PM
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Replies: 14
Views: 277 |
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Forum: Copywriting
26th October 2016, 12:23 PM
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Replies: 20
Views: 1,057 |
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Forum: Copywriting
24th October 2016, 07:26 AM
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Replies: 11
Views: 1,041 Re: Joanna Wiebe & Copyhackers SWIPE FILE?
Personally I haven't attended Joanna's workshop but I have watched, heard and read material by her and her copy hackers team.
It may not be unique to her but there are traits that come through in...
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Forum: Copywriting
23rd October 2016, 01:04 PM
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Replies: 11
Views: 1,041 Re: Joanna Wiebe & Copyhackers SWIPE FILE?
TRUE! I've been in her one day live workshop. She was teaching exactly that PROCESS there. And yea, that was a great one.
So I'm a big fan of her, and that's why I'm interested to see more of her...
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Forum: Copywriting
22nd October 2016, 09:36 PM
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Replies: 37
Views: 1,103 |
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Forum: Copywriting
29th August 2016, 11:08 AM
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Replies: 24
Views: 255 Re: Need Your Expert Help With LP
Athena,
"Mechanisms" (what makes your "product" uniquely different) has been mentioned by Rick (thread 18) and me (thread 4).
I did a bit of research and virtually every conceivable "mechanism"...
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Forum: Copywriting
29th August 2016, 04:16 AM
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Replies: 24
Views: 255 Re: Need Your Expert Help With LP
Hi Rick!
First, thank you very much for your insight. The team (and I) want to get it right and we're all convinced that research is where to start.
The better plan is to roll up your...
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Forum: Copywriting
29th August 2016, 04:03 AM
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Replies: 24
Views: 255 Re: Need Your Expert Help With LP
This is absolutely great and articulated the main problem the team had perfectly!
The people we interviewed (for the video and first versions of the page) were much more overweight and probably...
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Forum: Copywriting
28th August 2016, 09:10 PM
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Replies: 24
Views: 255 Re: Need Your Expert Help With LP
Hi Athena,
You need to dig deeper, all you have is surface reasons...
The app you described goes deeper that's why it works.
Who does this work the best for... and why does it work so well?...
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Forum: Copywriting
28th August 2016, 08:53 PM
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Replies: 24
Views: 255 Re: Need Your Expert Help With LP
Hi Athena.
I looked this over too... Sadly Rick Duris is right.
You have to put yourself in the shoes of your perfect customer.
The perfect customer who is...
1. The woman who doesn't...
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Forum: Copywriting
5th August 2016, 11:32 AM
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Replies: 7
Views: 140 Re: Could use some help w/ website copy!
^ value bomb right here. Take it from a screenwriter-turned-copywriter.
EDITED TO ADD:
There's nothing in here that tells me what to DO with that script once I've written it.
If you've been...
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Forum: Copywriting
22nd July 2016, 02:29 PM
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Replies: 18
Views: 941 Re: To All The Broke Copywriters...
Strategy is something sorely missing from a lot of people's copywriting educations these days.
WHY are you doing this? WHO do you need to reach? WHAT do they need/are you trying to accomplish?...
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Forum: Copywriting
22nd July 2016, 12:15 PM
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Replies: 18
Views: 941 To All The Broke Copywriters...
Are you still trying to sell your stuff using only a sales letter or video?
Are you still broke trying to sell stuff because nobody wants your stuff because the sales letter you're using to sell...
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Forum: Copywriting
19th July 2016, 03:44 PM
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Replies: 10
Views: 202 Re: How can I best market my writing skills here
When you ask writers for advice on marketing your writing and your question is full of errors, you won't get much serious help - here or anywhere else.
In fact, one of the best ways to become...
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Forum: Copywriting
10th July 2016, 05:40 AM
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Replies: 22
Views: 291 Re: How to find a good copywriter?
Whatever your interview process involves, always check a copywriter's website and examples of their work before hiring them. Most people can tell you what you want to hear in an interview situation,...
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Forum: Copywriting
30th June 2016, 10:08 PM
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Replies: 29
Views: 332 |
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Forum: Copywriting
30th June 2016, 09:51 PM
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Replies: 29
Views: 332 |
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Forum: Copywriting
30th June 2016, 11:17 AM
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Replies: 29
Views: 332 |
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Forum: Copywriting
30th June 2016, 10:16 AM
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Replies: 29
Views: 332 |