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Showing results 1 to 56 of 394
Search took 0.40 seconds. Search: Posts Made By: ARSuarez
Forum: Copywriting 30th December 2012, 05:43 PM
Replies: 17
Views: 2,715
Posted By ARSuarez
Re: David Deutsch's "I wish I had read 10 books 10x instead of 100 books"

This is something Gary Bencivenga has said, too.

If it means anything, I'm currently re-reading all the classics going into 2013. I am learning more re-reading these old books - which I've already...
Forum: Copywriting 18th October 2012, 03:09 PM
Replies: 7
Views: 791
Posted By ARSuarez
Re: So I took all of your advice --> This is the outcome. Thanks!

"Six SEO Secrets of Fortune 500 Companies"

How to use the search engine secrets of America's top companies to boost your profits by as much as 200% - while only changing 2 words!

Dear Fellow...
Forum: Copywriting 4th October 2012, 06:50 PM
Replies: 37
Views: 6,570
Posted By ARSuarez
Re: Looking for a Free Copywriting Course

Ad Magic by Brian Keith Voiles is like $15 on Ebay. Great course.

Buy the classics, too. How To Write A Good Advertisement by Victor Schwab - about $11 - is great. And it's actually classified as...
Forum: Copywriting 4th October 2012, 02:34 PM
Replies: 40
Views: 2,913
Posted By ARSuarez
Re: Disturbing trend in the copywriting world

Everything Colm said is 100% accurate.

Furthermore, John is a friend of mine. And a buddy of mine has worked with John - I can vouch he pays very, very well.

Exclusivity with clients or...
Forum: Copywriting 2nd October 2012, 02:18 PM
Replies: 43
Views: 4,599
Posted By ARSuarez
Re: Opportunity: $25,000 plus royalties!

Colm, this is awesome.

And I could kiss you for that Jim Rutz promo. Though I won't, because it wouldn't be professional.

But I could.
Forum: Copywriting 2nd October 2012, 10:33 AM
Replies: 18
Views: 1,201
Posted By ARSuarez
Re: Where's all the money in freelance copywriting?

There are 2 things everyone (worth selling to) will eventually go through: health and finance. Everything else is additional, but these two aspects of their lives are fixed points.

Eventually...
Forum: Copywriting 2nd October 2012, 10:25 AM
Replies: 27
Views: 2,069
Posted By ARSuarez
Re: Hey Bad Ass Copywriters, What Is a Good Subject Line?

I've had pretty good results with "What's Next?"
Forum: Copywriting 18th September 2012, 01:03 PM
Replies: 43
Views: 3,020
Posted By ARSuarez
Re: Who's your biggest copywriting influence?

Would like to tune in and say I, too, am a living god.

Over and out.
Forum: Warriors For Hire 16th August 2012, 12:47 PM
Replies: 6
Views: 1,063
Posted By ARSuarez
Re: I beat a billion-dollar copywriter—and when I win you win! Get 94% off unbeatable copy—5 spots

Nicholas really shouldn't be doing this.

I work with him closely at one of the largest publishing houses in the business... and I can tell you, most people are not ready for the quality of copy...
Forum: Copywriting 10th November 2011, 08:32 PM
Replies: 14
Views: 994
Posted By ARSuarez
Re: Magalog received today

Not sure what you're saying.

It's done what is supposed to do - sell. Otherwise, they would like not be using it in the mail and it would not be a control.

So who cares if it's the 'wow'?
...
Forum: Copywriting 10th November 2011, 06:21 PM
Replies: 14
Views: 994
Posted By ARSuarez
Re: Magalog received today

It is successful. If you look at Alex's post and the Warrior Forum link posted by Andrew to Ewen's original link, it has been in the mail for about 2 years.

And if you think this is disgusting,...
Forum: Copywriting 10th November 2011, 07:36 AM
Replies: 18
Views: 881
Posted By ARSuarez
Re: The difference between poor sales copy and a dead Market!!!

I've got some ideas for you.

1) send your product to a doctor(s) to review. Ask them if they would just write a few words about how they feel about the solutions presented.

2) Get testimonials...
Forum: Copywriting 8th November 2011, 09:48 PM
Replies: 42
Views: 9,855
Posted By ARSuarez
Re: What's The Best Sales Letter You've Ever Read?

Ok, I've been reading through my swipe file again (many, many strong ads in there), and I have a verdict.

After reading it for the first time again in 2 years, Read This or Die has to be my...
Forum: Copywriting 8th November 2011, 03:49 PM
Replies: 42
Views: 9,855
Posted By ARSuarez
Re: What's The Best Sales Letter You've Ever Read?

The late and great Maxwell Sackheim.

Next to Mel Martin, Bud Weckesser, and a handful of others, Sackheim is among the greatest of the unknown writers.

Mel Martin pretty much invented and...
Forum: Copywriting 8th November 2011, 02:39 PM
Replies: 9
Views: 639
Posted By ARSuarez
Re: All this copywriting is making me improve my product

This brought a tear to my eye.

However, a good writer should - after doing research - discover where the product's shortcomings are.

I've done it before and refunded clients their money because...
Forum: Copywriting 8th November 2011, 02:33 PM
Replies: 11
Views: 618
Posted By ARSuarez
Re: Looking for a Critique! My first sales page

"Sometimes the best way to get trust is simply to assume it."

I would not recommend this in the financial world. The sources cited are big, well known places - Motley Fool is even pretty well...
Forum: Copywriting 7th November 2011, 03:15 PM
Replies: 46
Views: 1,801
Posted By ARSuarez
Re: Copywriters Favorite Tool

A whoooole lot of whiskey.

Do I kid? Who knows.
Forum: Copywriting 7th November 2011, 02:29 PM
Replies: 50
Views: 2,046
Posted By ARSuarez
Re: Would Your Copy Actually Sell In The Real World?

Holy ****.

What the hell are you talking about?

Your analogy is fatally flawed. Copy is not suppose to be "fancy" for some and "simple/easy" for others.

Let me tell you right now the RULE of...
Forum: Copywriting 7th November 2011, 01:27 PM
Replies: 18
Views: 902
Posted By ARSuarez
Re: Time to take it. Criticism appreciated.

^^ Colm's got it. I have a fair amount of experience, and I'm also a 'mark' (I'll buy pretty much ANYTHING copywriting related). For this reason, the copy should appeal to me. But it doesn't.

Keep...
Forum: Copywriting 7th November 2011, 12:59 PM
Replies: 50
Views: 2,046
Posted By ARSuarez
Re: Would Your Copy Actually Sell In The Real World?

It just occurred to me that the OP continues saying, "Simple style" of copywriting.

That's an abstract.

Please explain what a 'simple style' looks like and show me how it's different from...
Forum: Copywriting 7th November 2011, 11:59 AM
Replies: 11
Views: 618
Posted By ARSuarez
Re: Looking for a Critique! My first sales page

Ok amigo... I'm going to be straight with you.

This copy is, right now, a nightmarish cluster ****.

Your headline is WAAAY me-tooish.

The lead is clumsy and forced.

You offer no proof up...
Forum: Copywriting 7th November 2011, 09:04 AM
Replies: 42
Views: 9,855
Posted By ARSuarez
Re: What's The Best Sales Letter You've Ever Read?

On that note, I believe, "Do You Make These Mistakes In English?" was a control for 41 years.
Forum: Copywriting 7th November 2011, 08:34 AM
Replies: 18
Views: 902
Posted By ARSuarez
Re: Time to take it. Criticism appreciated.

Hey Gordon,

I attached a doc with my thoughts - I stopped about half way through and put my 'summary' on the last page.

Sorry, just ran out of time and couldn't go line by line.

-Angel
Forum: Copywriting 6th November 2011, 07:48 AM
Replies: 50
Views: 2,046
Posted By ARSuarez
Re: Would Your Copy Actually Sell In The Real World?

Would my copy sell?

**** no!

My copy is the anti-thesis of persuasive. I'd have to pay people to read - literally! And buy it? Fuggedaboutit!

How dare you even ask, man? I bet nobody here...
Forum: Copywriting 5th November 2011, 06:46 PM
Replies: 36
Views: 1,251
Posted By ARSuarez
Re: Why Is One Of The Most Powerful Psychological Factors In Copywriting Something That Anyone Can F

As a recall, most of the people who have critiqued you said you need 'proof,' not particularly earning statements.

An 'earning statement' is just one form of proof. There are dozens more.
Forum: Copywriting 4th November 2011, 01:28 PM
Replies: 4
Views: 796
Posted By ARSuarez
Re: ebook and sales page

Hey Steve,

Nope, that piece was for Alternative. And it was a magalog.

I had the promo - let me see if I can dig it up, as well as the test version, "For Every Illness, There is A Country Where...
Forum: Copywriting 4th November 2011, 12:54 PM
Replies: 4
Views: 796
Posted By ARSuarez
Re: ebook and sales page

Roxanne,

Study this: Bottom Line's Integrated Health Solutions (http://www.bottomlinesecrets.com/store/mags/order_ihs_mag.html?sk=157412)

Look at Bottomline Health (www.bottomlinesecrets.com)
...
Forum: Copywriting 4th November 2011, 12:48 PM
Replies: 42
Views: 9,855
Posted By ARSuarez
Re: What's The Best Sales Letter You've Ever Read?

That International Living control is still going. I have a mail package for it here at the office.

If I'm not mistaken, it's something like 20 years in the mail now.
Forum: Copywriting 4th November 2011, 11:10 AM
Replies: 13
Views: 748
Posted By ARSuarez
Re: How Do YOU Write Copy?

I find that laying several blank pieces of paper on a desk and then yelling at them for 2 1/2 hours does the trick.

-Angel
Forum: Copywriting 4th November 2011, 08:52 AM
Replies: 13
Views: 748
Posted By ARSuarez
Re: How Do YOU Write Copy?

My process, to someone on the outside, looks like a schizophrenic child with ADD was given 20+ documents and a computer.

In short, a mess.

But let me break it down...

1. Read the past...
Forum: Copywriting 4th November 2011, 08:33 AM
Replies: 14
Views: 716
Posted By ARSuarez
Re: I Changed My Copy!

^^ Bro-treachery!

I kid.

You have a good point, Dan. I hadn't thought about it when I made the comment, but if he wants to see cash flood in now... hiring a writer is the best thing to do. Then...
Forum: Copywriting 3rd November 2011, 07:44 PM
Replies: 14
Views: 716
Posted By ARSuarez
Re: I Changed My Copy!

A lot of folks say to hire a copywriter. I disagree.

If you don't have the cash to hire a writer, it's perfectly understandable that you want to write this yourself. That being said, learn to do...
Forum: Copywriting 3rd November 2011, 10:53 AM
Replies: 14
Views: 716
Posted By ARSuarez
Re: I Changed My Copy!

Terror, sir. Terror.
Forum: Copywriting 3rd November 2011, 09:21 AM
Replies: 14
Views: 716
Posted By ARSuarez
Re: I Changed My Copy!

My first reaction?

"**** this guy."

Don't call your prospect stupid - especially don't say, "How could you be so ****ing stupid?" and then say, "Most Stupid Affiliates."

Don't.

Not even...
Forum: Copywriting 2nd November 2011, 06:43 PM
Replies: 46
Views: 6,379
Posted By ARSuarez
Re: The Ideal Copywriting Book For Beginners?

Now THIS is some seriously funny ****.

I don't disagree with you about the masters - I read them regularly. And to be a great writer, I think you must really study and be very familiar with their...
Forum: Copywriting 26th October 2011, 11:06 AM
Replies: 42
Views: 9,855
Posted By ARSuarez
Re: What's The Best Sales Letter You've Ever Read?

Bencivenga's the man.


As far as "favorite sales letters" go... I can't tell you.

I have 3 I like a lot:

1) "Hands off Washington!" - Bencivenga

2) "Outlawed 41 Years - Now Legal Again!"...
Forum: Copywriting 25th October 2011, 03:59 PM
Replies: 10
Views: 844
Posted By ARSuarez
Re: This is my first sales copy. I'm excited!

Honestly? Cut all the copy above "But It Can Be Easy."

All that's just talk. This is a squeeze page - get right down to it.

"Hey, there's a way to do it. After doing X, Y, and Z, I figured out...
Forum: Copywriting 25th October 2011, 09:50 AM
Replies: 10
Views: 844
Posted By ARSuarez
Re: This is my first sales copy. I'm excited!

It would seem that my dream of traveling and getting laid will never become a reality.

Your URL doesn't work.

-Angel
Forum: Copywriting 25th October 2011, 08:07 AM
Replies: 34
Views: 2,264
Posted By ARSuarez
Re: Drilling down to the slogan

The best advice I can offer... Read "Made To Stick" by the Heath brothers.
Forum: Copywriting 24th October 2011, 03:24 PM
Replies: 20
Views: 883
Posted By ARSuarez
Re: Interesting Split Tests Result

Hey Steven,

Thanks for chiming in.

But I have to say I disagree.

It's a dominant emotional headline - it is intended to be front and center.

The Richard Armstrong promo it was swiped from...
Forum: Copywriting 24th October 2011, 01:32 PM
Replies: 15
Views: 987
Posted By ARSuarez
Re: My first sales copy: wish me luck

Stephen,

Let me say you do have a gift for writing.

It's important to remember that, because you must be a capable writer to write copy. Ain't no two-ways about it - you can't write, you can't...
Forum: Copywriting 24th October 2011, 01:09 PM
Replies: 20
Views: 883
Posted By ARSuarez
Re: Interesting Split Tests Result

Because the first one sounds like a man on coke, and the second sounds like a 75 year old senior who needs Viagra.

Personally, I don't know if this is an adequate test. There is a clear difference...
Forum: Copywriting 24th October 2011, 12:49 PM
Replies: 16
Views: 7,766
Posted By ARSuarez
Re: The Best Video Sales Letter Ever?

That pdf is only the first page.

It's fine though - just go to the link, let the video start, then try to close the window and then "Stay On Page" when prompted. You will see the HTMl for the...
Forum: Copywriting 22nd October 2011, 10:22 PM
Replies: 16
Views: 7,766
Posted By ARSuarez
Re: The Best Video Sales Letter Ever?

It's an extremely successful promo that every copywriter should study.

The writer is Mike Palmer, a relatively unknown copywriter outside of Stansberry/Agora and the "elite" copywriting world.
...
Forum: Copywriting 21st October 2011, 09:09 AM
Replies: 9
Views: 731
Posted By ARSuarez
Re: Critique Appreciated

Um, I don't believe you.

You're a "specialist"? I don't see any proof.

Frankly, I see no substance at all.

Now, I could give you a point by point critique, lose about an hour of my time, and...
Forum: Copywriting 19th October 2011, 06:24 PM
Replies: 29
Views: 835
Posted By ARSuarez
Re: Which Headline Would You Use?

Few options.

1) If you can sash "slash 40%," you might try something like, "How To Get 4 Free Months of Health Insurance!"

'Course, you have to mess with legal stuff. And I would only use that...
Forum: Copywriting 17th October 2011, 08:52 AM
Replies: 10
Views: 1,188
Posted By ARSuarez
Re: How to Write a Lucrative Sales Letter

Your problem will be quickly resolved if you read..

1) How to Write A Good Advertisement by Vic Schwab

2) The Ultimate Sales Letter by Dan Kennedy

3) Cashvertising by Drew Eric Whitman

4)...
Forum: Copywriting 17th October 2011, 08:33 AM
Replies: 13
Views: 892
Posted By ARSuarez
Re: Any up & coming copywriters here?

^^ I think he's right.
Forum: Copywriting 1st August 2011, 12:50 PM
Replies: 22
Views: 1,040
Posted By ARSuarez
Re: Will I swim with the Sharks? Or be the next round of Chum?

Nope.

I don't like writing online, either.

Here's what you do: get yourself a copy of The Directory of Major Mailers, The SRDS, and The Oxbridge Directory of Newsletters.

If you choose one...
Forum: Copywriting 31st July 2011, 12:20 AM
Replies: 33
Views: 2,891
Posted By ARSuarez
Re: Who do you think are the best direct response internet marketers and copywriters in the world?

It's beautiful.

Thanks for the link.

-Angel
Forum: Copywriting 28th July 2011, 09:48 AM
Replies: 33
Views: 2,891
Posted By ARSuarez
Re: Who do you think are the best direct response internet marketers and copywriters in the world?

It was co-written by Palmer and Stansberry - and I believe Palmer gave most of the credit to Porter.

And yeah - I think your figures are correct!

-Angel
Forum: Copywriting 27th July 2011, 08:03 PM
Replies: 33
Views: 2,891
Posted By ARSuarez
Re: Who do you think are the best direct response internet marketers and copywriters in the world?

Right on, John.

Funny enough, I was just looking at Jody's page the other day, thinking, "Man, this guy is good."

Also, if you want to see great copy then look into material from Porter...
Forum: Copywriting 27th July 2011, 02:50 PM
Replies: 33
Views: 2,891
Posted By ARSuarez
Re: Who do you think are the best direct response internet marketers and copywriters in the world?

Yessir! That'd be him.
Forum: Copywriting 27th July 2011, 02:33 PM
Replies: 33
Views: 2,891
Posted By ARSuarez
Re: Who do you think are the best direct response internet marketers and copywriters in the world?

From the ones who have positioned themselves:

1. Clayton Makepeace
2. Gary Bencivenga
3. Ken McArthy (sp)
4. Dan Kennedy
5. Drayton Bird
6. Michael Masterson
7. Bob Bly
Forum: Copywriting 27th July 2011, 11:18 AM
Replies: 12
Views: 1,129
Posted By ARSuarez
Re: Who esle wants to stop reading headlines that start with "Who else wants to"?

Read the first half of Breakthrough Advertising by Eugene Schwartz to find out.
Forum: Copywriting 27th July 2011, 11:15 AM
Replies: 12
Views: 1,129
Posted By ARSuarez
Re: Who esle wants to stop reading headlines that start with "Who else wants to"?

Stephen nailed it above.

Headlines like this work in markets that haven't become saturated - so "immature" markets are prime candidates.

The "Do You Make These..." "They Laughed..." "Who...
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