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Search: Posts Made By: Steve The Copywriter
Forum: Copywriting 27th March 2026, 07:12 AM
Replies: 21
Views: 633
Re: AI Won’t Kill Copywriting...

No need for Ai with the Princess - it'll never be as good as her Black Mountain Poetry prose.


I'm not bothered with Ai. Because I've recently, after months of training, upgraded from parchment...
Forum: Offline Marketing 5th March 2026, 08:31 AM
Replies: 4
Views: 336
Re: How do you say "I don't know"

Just admit you don't know - and reassure them you'll find out.

Or if you have a glimmer of an idea - you could say - "I' haven't got the exact info, but let me get back with the accurate...
Forum: Copywriting 11th July 2025, 07:43 AM
Replies: 27
Views: 1,082
Re: How can I start learn copywriting the right way?

Well, to get people to pay you.

First of all learn the craft of copywriting - you can pick and choose from all the above advice (also read highly rated selling and negotiation books).

And then...
Forum: Copywriting 7th July 2025, 01:09 PM
Replies: 27
Views: 1,082
Re: How can I start learn copywriting the right way?

Ahh, for decades I've been seeking, searching and digging for the ultimate "copywriting secret."

Jessica from her post above may have found it or most of it.

I haven't been so fortunate, dozens...
Forum: Copywriting 7th July 2025, 09:29 AM
Replies: 27
Views: 1,082
Re: How can I start learn copywriting the right way?

All the advice from those good people will help propel you to copy prosperity. One more thing, have a look at your post #1,when you write your copy don't jam it into long condensed paragraphs.It's...
Forum: Copywriting 6th January 2025, 05:20 AM
Replies: 3
Views: 381
Extra Abilities From Your Library

Having a vast collection of ancient copywriting scrolls, I wondered what the "newer books" might offer.

So I bought -


Very Good Copy - Eddie Shleyner

A Self Help Guide For Copywriters -...
Forum: Copywriting 5th January 2025, 02:10 PM
Replies: 27
Views: 1,489
Re: Copywriting Trends In 2025

Tell you what Max.

I use a zapper * a lot - whenever I write a load of ______

Blimey that just got zapped.


Steve
Forum: Copywriting 5th January 2025, 05:45 AM
Replies: 27
Views: 1,489
Re: See another great lesson.

I hate it when upsells are launched at you like demented, money grabbing and grubbing missiles.


I'll try and sell this upsell. Albeit it's a rough cut first draft.

"By the way have a look at...
Forum: Copywriting 3rd January 2025, 08:52 AM
Replies: 27
Views: 1,489
Re: Copywriting Trends In 2025

A great start to the New Year thanks to Gordon's post (#12).

And I quote -

"I don't want to offer products/services that NEED copywriting to make sales. So, I choose those which don't need it."...
Forum: Copywriting 2nd January 2025, 04:57 AM
Replies: 27
Views: 1,489
Re: Copywriting Trends In 2025

Max!

And a very happy new year to you and everyone.

Very good points.

And with all this glass.

I might do some Flyers or Phenomenal Postcards for window companies.
Forum: Copywriting 1st January 2025, 07:40 AM
Replies: 27
Views: 1,489
Re: Copywriting Trends In 2025

I tend to agree with Max (on his #4 post).

It's unlikely to be a seismic shift - but many may "look" a little more closely at spiritual "awareness."

Possibly due to world events - horrific...
Forum: Copywriting 19th August 2024, 10:24 AM
Replies: 25
Views: 711
Re: Dumb Idea?

She wasn't in prison, but my lovely lass penpal lived 100's of miles away.

And might well be the reason why I eventually became a copywriter, I spent eons trying to "craft" my letters to her.
...
Forum: Copywriting 19th August 2024, 09:46 AM
Replies: 25
Views: 711
Re: Dumb Idea?

I should point out a correction -

"evry flyah you stick to a tree with Ms JoosoCunn's seecrit condensed gloo formula"

It wasn't originally condensed - you had to pay for a pint at a time.
...
Forum: Copywriting 19th August 2024, 05:10 AM
Replies: 25
Views: 711
Re: Dumb Idea?

I'm old, and you all must be young.

Because...

Back in the day when you had a long term "relationship" with someone you might never meet.

It was called...

Penpals.
Forum: Copywriting 18th August 2024, 10:35 AM
Replies: 25
Views: 711
Re: Dumb Idea?

I can tell what a work in progress is -

Nailing my parchment and ink ads onto the trees and town hall notice boards.

Can't wait for someone to invent a staple gun.


Steve
Forum: Copywriting 18th August 2024, 10:02 AM
Replies: 25
Views: 711
Re: Dumb Idea?

An app to replace phenomenal postcards!

That's it - I've been out teched.

And I knew I should never have bought my Olivetti typewriter (and then the elastic bands, wire and capacitor to hook up...
Forum: Copywriting 18th August 2024, 08:30 AM
Replies: 25
Views: 711
Re: Dumb Idea?

I've had far worse ideas!

Maybe this might be one.

Copywriters and just about everyone else in selling (100,000's of people) usually hate selling.

(I hate cliches but this one is appropriate...
Forum: Offline Marketing 6th July 2024, 06:10 AM
Replies: 7
Views: 541
Re: Has Anyone Done Flyers With A QR Code To Promote Website?

With Fabulous Flyers or Phenomenal Postcards - (I have done a few).

Amongst the key 17.79 other response boosters they must have -

Riveting copy, oozing with credibility and empathy, an...
Forum: Copywriting 1st July 2024, 01:25 PM
Replies: 9
Views: 530
Re: Princess Balestra REVIEWS Brawny Guys Twenny 5

It's worth mentioning...

That Ridley Scott started his esteemed career as a copywriter.



Steve


P.S. You can name your favourite movie that he directed - providing it's "Blade Runner"...
Forum: Copywriting 18th June 2024, 04:13 AM
Replies: 48
Views: 5,555
Re: Why Are You Broke Still?

Alright then, let's move from Poetry onto Maths.

What is the probability of The Princess finding her shoes and eating a banana.

Oh, and the answer must be in prime numbers.


Steve
Forum: Copywriting 16th June 2024, 10:56 AM
Replies: 48
Views: 5,555
Re: Why Are You Broke Still?

Good news.

Once she starts.

We might not be able to stop her.


Steve
Forum: Copywriting 13th June 2024, 02:52 AM
Replies: 48
Views: 5,555
Re: Why Are You Broke Still?

One of America's finest poets.

Blended with one of their finest copywriters.

It's a fascinating combo.


Steve
Forum: Copywriting 12th June 2024, 02:16 AM
Replies: 48
Views: 5,555
Re: Why Are You Broke Still?

It is easier

Wondering if I'll write

All my Ads this way


Steve
Forum: Copywriting 11th June 2024, 02:36 AM
Replies: 48
Views: 5,555
Re: Why Are You Broke Still?

You're right villanelles are sparse in the wonderful world of copywriting.

Princess - would you do us the honor and compose one?


My contribution...

I did use the titles of two of...
Forum: Copywriting 9th June 2024, 02:53 PM
Replies: 48
Views: 5,555
Re: Why Are You Broke Still?

Yea, it's always about the "right" words.

I remember Ted Nicholas (he must be the grandfather of direct response Ads) talking about Headlines which must extol a great product.

It went something...
Forum: Copywriting 9th June 2024, 07:53 AM
Replies: 48
Views: 5,555
Re: Why Are You Broke Still?

To affirm what Mss McCants stated -

Go to YouTube and type - "Go All The Way" by Charles Bukowski.

It applies perfectly to copywriting.


Steve
Forum: Copywriting 25th May 2024, 05:05 AM
Replies: 48
Views: 5,555
Re: Why Are You Broke Still?

Yea,

The client would go vitriolic with my version of this Ad.

I would say it kills 99.9% of germs (of course with conclusive scientific testing and evidence).

And insist they offer a free...
Forum: Copywriting 24th May 2024, 09:21 AM
Replies: 48
Views: 5,555
Re: Why Are You Broke Still?

Well, that is real patience!


Steve
Forum: Copywriting 24th May 2024, 03:24 AM
Replies: 48
Views: 5,555
Re: Why Are You Broke Still?

Some might be pondering who's going to make such a fuss when an Ad is obviously good and designed to get a riveting response.

Here are the main arguments that many clients will come up with.
...
Forum: Copywriting 23rd May 2024, 03:25 PM
Replies: 48
Views: 5,555
Re: Why Are You Broke Still?

DABK,

Yes, I should have mentioned it.

The clients wife, husband, partner, relations, the 9th cousin twice removed may well have a bash at decimating an enhanced revenue creating Ad.

Would...
Forum: Copywriting 23rd May 2024, 03:07 PM
Replies: 48
Views: 5,555
Re: Why Are You Broke Still?

Max,

You are 100% bang on correct (I could have hyperboled this by saying 1000%, but 100% is the right answer).

As copywriters we'll only be successful if we can "solve problems."


Often as...
Forum: Copywriting 23rd May 2024, 05:58 AM
Replies: 48
Views: 5,555
Re: Why Are You Broke Still?

And the proprietors of these Ads are in the top tier to propel your copywriting prowess to.

Because the prospect advertises (which is a huge help).

There is absolutely no shortage of them.
...
Forum: Copywriting 21st May 2024, 06:30 AM
Replies: 48
Views: 5,555
Re: Why Are You Broke Still?

Learning the art of copywriting is relatively quick and easy (ok it needs a full on bash of effort and practise).

If you've achieved these wondrous heights and discover you're broke - one crucial...
Forum: Copywriting 1st March 2024, 06:26 AM
Replies: 30
Views: 2,022
Re: Copywriting in 2024...

The Princess is so timely about time.

It's the one and very possibly the only possession you'll never get back.

Infuse this in wonderful ways - "save time, gives time, makes time" - into your...
Forum: Copywriting 28th February 2024, 11:45 AM
Replies: 17
Views: 1,191
Re: Do you need talent?

Yea, you do need talent and heaps of it. I remember the midwife saying to my mom, "My goodness, what a great Ad Steve just wrote - you should call him "Steve The Copywriter."

(The above was for...
Forum: Copywriting 9th February 2024, 05:42 AM
Replies: 64
Views: 3,009
Re: Funny Snow Removal Flyer... I need help coming up with headline/body copy

I haven't discovered if "Snow Shovelling" is a money spinner or not.

We'll await the scintillating stats from Ernesto and "Snowy The Wonderdog."


But I never knew it was a dastardly felony to...
Forum: Copywriting 7th February 2024, 11:23 AM
Replies: 64
Views: 3,009
Re: Funny Snow Removal Flyer... I need help coming up with headline/body copy

It's difficult to fault Ernesto's enthusiasm.

But running any business is never easy - the concept might be - but putting it into practise isn't.

Unless you're willing to encounter and handle...
Forum: Copywriting 7th February 2024, 05:11 AM
Replies: 64
Views: 3,009
Re: Funny Snow Removal Flyer... I need help coming up with headline/body copy

I also assumed this would be your own business in specific areas of the US of A.

Not a worldwide conglomerate.

And not necessary shovelling the snow yourself.

But being fully in charge of a...
Forum: Copywriting 5th February 2024, 04:07 AM
Replies: 64
Views: 3,009
Re: Funny Snow Removal Flyer... I need help coming up with headline/body copy

Good point.

So we need to rename the dog.

"Snowy The Wonderdog (International)"


Steve
Forum: Copywriting 4th February 2024, 05:26 AM
Replies: 64
Views: 3,009
Re: Funny Snow Removal Flyer... I need help coming up with headline/body copy

Kay!

Remind me again.

What was it you said about using humor in ads?


Steve
Forum: Copywriting 2nd February 2024, 06:04 AM
Replies: 64
Views: 3,009
Re: Funny Snow Removal Flyer... I need help coming up with headline/body copy

Yes, a good outline from Lonna.


A few things that could be added.

Highlight more of the dilemmas and problems if customers try and do the snow clearing themselves.

The problems if the snow...
Forum: Copywriting 1st February 2024, 12:09 PM
Replies: 64
Views: 3,009
Re: Funny Snow Removal Flyer... I need help coming up with headline/body copy

I never heard Halberts radio commercial.

But do know about the successes (with a touch of good humor) in his print Ads.

I've got stacks of them and other A lister ads with humor in my copy...
Forum: Copywriting 1st February 2024, 04:29 AM
Replies: 64
Views: 3,009
Re: Funny Snow Removal Flyer... I need help coming up with headline/body copy

Many Top Marketers have very successfully used humor - Rutz, Kern, Halbert and a host of others.

But it is subjective.

It must be understandable. And usually situational.

Not ego driven,...
Forum: Copywriting 31st January 2024, 07:40 AM
Replies: 64
Views: 3,009
Re: Funny Snow Removal Flyer... I need help coming up with headline/body copy

Back to the dog.

It can be real or imagined.

But...

As you have your own dog - he or she becomes your company's best asset/logo/staff member...

The CEO would be good - and the wages...
Forum: Copywriting 30th January 2024, 07:03 AM
Replies: 64
Views: 3,009
Re: Funny Snow Removal Flyer... I need help coming up with headline/body copy

It's a lot of fun writing from an animal.

And can resonate very well with the audience - they tend to have more affinity for the message and don't feel they're being quite as "sold to" with yet...
Forum: Copywriting 29th January 2024, 11:47 AM
Replies: 64
Views: 3,009
Re: Funny Snow Removal Flyer... I need help coming up with headline/body copy

On the second Flyer the headline could be...

"We Told You Snow"


Steve
Forum: Copywriting 29th January 2024, 06:54 AM
Replies: 64
Views: 3,009
Re: Funny Snow Removal Flyer... I need help coming up with headline/body copy

Perfecto...

A Phenomenal Flyer campaign where you -

Don't have to overthink - aka fusing the brain cells to ignite an idea.

You can call off the emergency neurologists. Onwards with the...
Forum: Copywriting 23rd January 2024, 09:42 AM
Replies: 4
Views: 475
Re: Where to ask clients to leave reviews?

As an old timer, I tend to use parchment and ink for my copy, and am hooked up to the interweb with a yard of wire and a few elastic bands.

And always thought "platforms" were made of wood where...
Forum: Copywriting 23rd January 2024, 09:19 AM
Replies: 11
Views: 536
Re: Is the AWAI course also for the German market?

So I dug deep into one of my memory sticks - the one with just about every copy course worth looking at.

Alas, the AWAI course procured 20 plus years ago has run off with another megabite.

...
Forum: Copywriting 11th December 2023, 02:27 PM
Replies: 8
Views: 596
Re: Drizz The Rizz ...

"How to write an astonishing grocery list that guarantees you get the very best produce at the lowest possible prices every time"


I would also have written you get a 1 word discount - but that...
Forum: Offline Marketing 1st December 2023, 10:05 AM
Replies: 25
Views: 921
Re: how do you feel about follow up?

At times, I follow up until the response goes negative - or I get bricks thrown at the skylight in the copywriters attic wrapped in paper saying "feck off".

If you don't envisage enjoying the art...
Forum: Copywriting 27th November 2023, 07:34 AM
Replies: 17
Views: 872
Re: Who has written effective copy to promote a marketing agency?

It's unlikely that I'll ever run a shoe store.

But even with zippo experience I would know if the Princess wandered in - there are only 2 pairs of shoes that I would dare offer.

Her favourite...
Forum: Copywriting 20th November 2023, 02:31 PM
Replies: 17
Views: 872
Re: Who has written effective copy to promote a marketing agency?

Max,

I've soaked another ink blotter and put patches on both eyes.

Hoping it'll curb the imaginary posts.

Or at least I won't be able to see them...


Steve
Forum: Copywriting 19th November 2023, 03:13 PM
Replies: 17
Views: 872
Re: Who has written effective copy to promote a marketing agency?

Navisa,

Such a stunning example!


Steve


P.S. It looks like Navisa deleted the post or somehow I've accidentally taken some hallucinogenic substances.
Forum: Copywriting 19th November 2023, 02:46 PM
Replies: 10
Views: 578
Re: And also...

Max,

I can't answer for The Princess.

But I often send stuff to the beleaguered, bewildered and bereft and my words don't exactly improve their situation.


Overall when firing off copy...
Forum: Copywriting 19th November 2023, 02:28 PM
Replies: 17
Views: 872
Re: Who has written effective copy to promote a marketing agency?

This may be too late, as you said, all replies will be trashed. No problem to me, I'm used to it.


You mentioned in # 5 that you sought, seeked and surrounded yourself with the best material from...
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